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Meta is updating its Brand Rights Protection Manager tool that helps detect product replicas in product listings, with new measures directed at helping brands to protect their IP. Around the same theme, Meta is also launching a new Intellectual Property Reporting Center that consists of a database of IP reports to ensure more efficient tracking of them. Additionally, a new Protecting Businesses section has been added on the Meta for Business website, where businesses can find helpful notes and guides to assist them in developing a brand protection strategy.

 

Within the Brand Rights Protection Manager, Meta is adding some AI-powered features to the Brand Rights tracking tool that provides product security by detecting duplicates based on reference images uploaded by the business. The updated system, according to Meta, will ensure broader protection of products by finding better, more refined matches based on how a brand has previously made use of the tool. Its search abilities will also be also broader-reaching, hence simplifying the process of discovery. Moreover, Meta has increased the limit of image uploads from 50 to 200 images at once. This will allow Meta’s systems to have a wider range of variations for better cross-checking.

 

Meta Introduces New Brand Protection Tools to Businesses, Including a new Intellectual Property Reporting Center



To help marketers and advertisers plan out their content campaigns in advance for the year 2024, X has put out its latest ‘marketing calendar.’ The calendar contains an overview of all the anticipated key events and dates of this year, in a simplified and interactive format.

 


You can tap one a date to view the events that are expected to take place on that day. On the right side of the calendar, the events are also listed individually so you can simply scroll through them all if you want to. The listing can also be downloaded on your device so you can easily access it as needed.

X’s 2024 Marketing Calendar is Now Available to Assist you in your Campaign Planning in Advance



TikTok is streamlining the process of using its Creative Center with the help of its latest innovation: a new AI-powered ad creation model called Creative Assistant, dedicated to assisting advertisers through various aspects of the creation process of ad campaigns and videos. During the process, advertisers will be able to acquire relevant examples, recommendations, tools, and sample ad scripts.


To put it briefly, Creative Assistant will act as a holistic guide incorporating TikTok’s best practices and all its existing Creative Center options, to make their access simpler, precise, and easier. In TikTok’s words, Creative Assistant ‘draws information from a wealth of TikTok-focused creative knowledge,’ hence providing users with “the most relevant responses” during the ad or video creation process on the platform.

TikTok is Simplifying the Campaign Creation Process on its Platform with the Help of a New AI Ad Tool ‘Creative Assistant’



TikTok has shared a new guide called ‘A Beginner’s Handbook’ on its Creative Center. It is meant for advertisers to help them improve the performance and reach of their ad campaigns on the platform, in alignment with current trends and preferences.  

 

Foremost, TikTok encourages advertisers to think about some important questions, the answers to which could make it easy for them to create ad campaigns that entice potential customers into purchasing their products or services.

 


The questions are further broken down and explained in detail, specifically categorized into three main sections: ‘Storytelling Factors’, ‘Fundamental Info’, and ‘Setting up your TikTok account.’

 

Storytelling Factors are meant to help advertisers:

-        - Highlight features that make their products attractive to their target audience. In case of a product   having multiple selling points, advertisers can also learn to prioritize selling points instead of showing   them all in their creative ads.

-        - Take into consideration common characteristics and pain points that their target audience shares. On        the basis of these, advertisers can then learn to establish a deeper connection and long-term trust with    their audiences.

-        - Brainstorm the ideal scenarios in which their products or services would be used. 

 

TikTok Shares a New Guide to Help Advertisers Improve their Creative Ad Campaigns



TikTok’s influence continues to grow over people’s behaviors and interactions on social media, including new trends, discovering music, and creating content. With that, the platform is looking back at the key shifts that have happened in 2022, and based on that, offering marketers its perspective on what to experiment with in the coming year.

 

TikTok has published a new report for 2023 called “What’s Next,” where the company has discussed predictions for marketing trends and shared insights and tips based on recent statistics. There are three main categories that marketers could learn from in the guide, namely Actionable Entertainment, Making Space for Joy, and Community-Built Ideals.

 

Actionable Entertainment focuses on what makes brand promotions more entertaining on TikTok. For that matter, TikTok suggests marketers to rely on techniques that maintain viewers’ attention. For example, syncing sounds to transitions or adding text overlays – basically anything that aligns with users’ interests and latest usage behaviors.

 


For creators specifically, TikTok suggests using storytelling methods to promote content, which it believes to be significantly effective in driving the impact of a message.

TikTok Releases New Trend Report for 2023 to Help Marketers Discover What Works Best on the App

 

TikTok has announced an important update for marketers on its platform. The new Search Ads, which are currently in beta testing, will provide advertisers the opportunity to target their audience more efficiently, by accessing the search terms that they use.

 


The new Search Ads can be seen on the search results page, tagged with a ‘Sponsored’ label and placed above the “others searched for” terms listing.

TikTok Brings a New Opportunity for Marketers to Reach Audience: Search Ads

TikTok joins hands with Vimeo and Canva for better marketing campaigns

Since these social media platforms are being used widely by online marketers, TikTok is one of them. Therefore, the company has partnered with two companies including Vimeo and Canva. This new partnership is aimed to provide more and enhanced ways for online marketers to create campaign content.

With the new integrations, the connection between TikTok Ad Manager and these platforms will be made direct. This will help the users to easily build TikTok creative content and upload it directly to their campaign.

The platforms offer various campaign options that align perfectly with TikTok’s dimensions so that the content feels natural. This prevents the content from looking highly polished which is the ultimate consideration of the company’s marketing approach.

For Vimeo, the TikTok marketers will be allowed to create ads using Vimeo Create which is a subscription builder tool. It will help in constructing and customizing the TikTok clips as well.
 


Vimeo features an exceptionally easy-to-use interface. Moreover, it also features a direct link with Pinterest’s ad creation process that allows straightforward upload for Pinterest creative through the app.

TikTok joins hands with Vimeo and Canva for better marketing campaigns

What are the Social Media Marketing trends in 2021?

Every marketer keeps a keen track of ongoing social media trends in order to stay one step ahead of consumers’ expectations. Where social media is one of the most powerful platforms to promote your brand, there are certain things that the buyers expect from the brands, and once their expectations are fulfilled, the consumers get attracted in no time.

Since the COVID-19 pandemic has resulted in strict lockdowns, people have started to spend a lot of their time on social media. However, with the pandemic restrictions expected to be continued in 2021 as well, social media trends must be understood by e-commerce businesses.

What are the Social Media Marketing trends in 2021? #infographic

 


Samsung posted an ad back in October, mocking Apple for not including a charging brick with the iPhone 12. It later took the ad down after rumors started going around about the company to be removing the charging brick equipment for the Galaxy S21 handsets as well. The now-deleted post showed a picture of a charging brick and the captioned read ‘’Included with your Galaxy.’’

 


This is not the first time Samsung has been caught pulling off such a move, as it has also previously deleted ads targeted at Apple, after adopting the same approach that it mocked its rival company for. For instance, when Apple launched the iPhone X without a similar plug, Samsung posted ads that made fun of the company, and then later deleted them when it released the Galaxy Note 10 without a  headphone jack.

Samsung Deleted Ads that Mocked Apple for not Including Charging Brick with the New iPhone

How to Create an Amazing Social Media Campaign

E-commerce has been on a whole new level this year. And with the holiday season just around the corner, it only makes all the more sense to enhance digital marketing. Knowing your target audience well and having the right approach can do wonders for your business. 


As far as social media campaigns are concerned, many of them can be done for free. However, paid social media campaigns to have their own importance as they can reach a wider audience and your content has more chances of going global too. If you plan your social media campaign step by step, then it can work out even more properly. 


How to Create an Amazing Social Media Campaign #Infographic

 

The complete A-Z marketing terminologies

A business heavily relies on marketing as it is one of the most important aspect of a business. In this era of technology, there are a lot of ways you can market your business or a service with no trouble. A good marketing strategy impacts the overall sales and leads of a business. It helps a business sell its services or products.


For a business, marketing can be of any type until it is giving effective results. There is email marketing, content marketing, social media marketing and other forms of marketing that allows a business to target different sets of users. With the advancement of technologies today, the targeted marketing can be done so that it is easier for a marketer to target specific audience according to the needs of a business.

The complete A-Z marketing terminologies #infographic

 

Creating the perfect social media post

Social media is now a part of human life – at least the majority of them. Many people use social media every day and still not get enough of it. It is also not their fault because social media has completely revamped how we interact and connect. It has also changed the way people shop and how businesses interact with their customers.


Social media is a great platform to market a business and build brand awareness. It has changed the way of online marketing, and with the digital era, digital marketing is also blooming. Social media is primarily responsible for the birth of the digital marketing industry and its use for businesses. Social media marketing is also considered a key part of a business’s marketing strategy, indicating the importance of an online presence and a profile where people can find you.

Creating the perfect social media post #infographic

The Top 10 Social Media Marketing Statistics



Social media has not only transformed our social lives, but it has also revolutionized the way businesses work. The majority of us are dependent upon social media for all kinds of information, from news to general knowledge, and to businesses as well. Social media acts as a major medium of communication between business owners and consumers.


The Top 10 Social Media Marketing Statistics #Infographic

 



A sales process thrives on generating leads. It is deemed as the most important aspect of a sales process and with technology, the accurate number is now visible. To generate more leads, we use target audience and market the product to them to gain better results. With the digital age we are in, capturing the attention of the right audience is the most important part of marketing a product and it all boils down to selecting the right approach.


Like social media marketing, when you are about to start an ad, you will see that there are many options available for you so that you can target the audience perfectly. From interests and activities to demographics and geographics, we can generate maximum leads and boost the sales process.

Inbound vs. Outbound Lead Generation #infographic

Facebook announces advertising options for the upcoming Christmas holidays

Holidays bring along some amazing sales that excite people from all around the globe. One of the biggest events, i.e., Christmas, is just 65 days away, which will pass in a snap. Since the world has shifted to digital technology and markets have been brought to social media for enhanced engagements and better sales, Facebook just brought a new update at the right time. The tech giant has announced some cool new tools for advertising to be launched soon in order to promote sales and attract more buyers.

New updates will not only be made available for Facebook but Instagram as well. Because Instagram is also considered a great source of advertisement, the new ad tools would work best for both the platforms.



New tools will allow you to ad product tags to your products within the Ads Manager. Product tags, however, were launched back in 2016, but not all the businesses were able to integrate them into their paid promotions. Product tags are something that many potential buyers expect from reliable companies to add to their products.

Facebook announces advertising options for the upcoming Christmas holidays

 

How to find social media influencers

The power of social media is unmatched. There are billions of people on the social media platforms and they consume media on those platforms faster than a termite. The previous decade is solely responsible for the majority of the growth in social media and it has empowered users to connect with each other.

How to find social media influencers #infographic


Facebook hosted its yearly event of Communities Summit, which was held online this year and revealed a range of new features that the company has introduced for Groups, and provided insights related to other important aspects of Groups such as usage and engagement.  


Regarding usage of Groups, Facebook has observed a noticeable rise in their usage during the coronavirus pandemic. More than 1.8 billion are estimated to have been spending time on Groups each month. Compared to the statistics of last year, a total number of 4 billion additional users are using Groups this year. Moreover, more than 70 billion users have been organizing and managing Groups as admins globally.  


Facebook’s original purpose behind Groups was to help bring people closer together, and that is certainly what the feature has been doing as more and more people have started to stay connected via Groups while staying at home.  


Facebook has launched a bunch of new tools for Group Admins to help them have better control over Groups and manage them more easily.  


One of the main tools is called Admin Assist, which has been designed to allow admins to set up automated rules for post moderation, so they can filter problematic posts more easily. This includes automatically declining posts containing certain keywords or links, or posts that have been made by inactive members of the Group. Basically, it allows admins control over what content is published on the Group and who posts it. Admins can save more time and effort with this feature. 

 


The feature will be available over the coming months according to Facebook, and could be used on desktop only, initially.  


The other interesting feature is that of Group Topics. This includes topics that can be ‘'pinned’' within groups along with hashtags. To add a topic, members or admins can simply use a hashtag before a keyword or phrase and admins can then pin topics at the top of the Group, where they can be easily seen. It looks like that with this tool, Facebook is trying to use hashtags as a way of sorting content. Earlier this week, it had also launched a hashtag challenge for Group admins to increase engagement within Groups. 



Furthermore, a new Community Management Certification course is also being offered by Facebook, which is aimed at helping admins improve their management skills and would also provide post insights and group activity analytics, so admins can get more context on how to build group engagement.  


Facebook’s existing tool of Brand Collabs Manager is also getting a new feature of Group Promotions. The Brand Collabs Manager was designed as a partnership tool by the company to help admins generate revenue from their efforts and allow brands to reach highly engaged audiences based on Group discussion. Now by adding the option of Group Promotions to this tool, brands are being provided new connection opportunities for sponsored content. 

Facebook Announces New Features for Groups to Maximize Community Engagement

LinkedIn Marketing Checklist for Organisations


Planning is key to marketing campaign on any social media platform. Whether it's Facebook, Instagram, Twitter or anywhere, digital marketing has now become essential for any business or organisation to further develop itself and advance in their particular sector. 

One aspect of marketing on LinkedIn is to get to know the most suitable candidates that can be hired as employees within an organisation. LinkedIn has become the ultimate platform for job-seekers and organisations alike. Since it has a large pool of candidates and profiles, it means that looking for the right candidates and even setting your organisation apart can get tricky.

LinkedIn Marketing Checklist for Organisations #Infographic

About the Instagram Carousel

Instagram is one of the top social media platforms that are active today. A typical person uses it everyday because the app it so addictive. It is estimated the almost half a billion people use Instagram every day of the week. Among that number, 63% of the people are Americans.

Instagram has come a long way since its birth in 2010. 10 years have been healthy to Instagram as it is now a place to shop and market your product as well. The newly integrated Ecommerce feature is helping the platform to generate more revenue than ever. Moreover, it is a great place to market a brand as well. The rise of these social media platforms and the vast number of people who use them has given the birth to a new field called Social Media Marketing.

About the Instagram Carousel #infographic

The Most Powerful Strategies to Promote Your School on Instagram

Living in the era of technology, where new advancements are being made every day, our lifestyle has been severely affected. If we take a closer look, we will notice how we are carrying out even the smallest of tasks with the help of our smartphones, or other technological advances. For instance, a lot of us just share our location instead of sending our address, when we want somebody to reach our place.

So definitely, every aspect of our life has changed drastically. This includes the sphere of education too. This goes for both the educators and students, as teaching and studying both have revolutionised. Especially ever since the pandemic has taken over the world, schools which weren't tech-savvy, have adopted technological methods as well.

The Most Powerful Strategies to Promote Your School on Instagram #Infographic

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