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TikTok’s influence continues to grow over people’s behaviors and interactions on social media, including new trends, discovering music, and creating content. With that, the platform is looking back at the key shifts that have happened in 2022, and based on that, offering marketers its perspective on what to experiment with in the coming year.

 

TikTok has published a new report for 2023 called “What’s Next,” where the company has discussed predictions for marketing trends and shared insights and tips based on recent statistics. There are three main categories that marketers could learn from in the guide, namely Actionable Entertainment, Making Space for Joy, and Community-Built Ideals.

 

Actionable Entertainment focuses on what makes brand promotions more entertaining on TikTok. For that matter, TikTok suggests marketers to rely on techniques that maintain viewers’ attention. For example, syncing sounds to transitions or adding text overlays – basically anything that aligns with users’ interests and latest usage behaviors.

 


For creators specifically, TikTok suggests using storytelling methods to promote content, which it believes to be significantly effective in driving the impact of a message.

TikTok Releases New Trend Report for 2023 to Help Marketers Discover What Works Best on the App



Creators on YouTube will now be able to add voiceovers to their Shorts clips, confirms YouTube. The tool will provide an opportunity to add more expression to content posted as Shorts. Voiceovers could be used to read out instructions, provide context or explanations about videos, or even verbalize reactions and funny comments.

 

The new voiceover button will be accessible within Shorts in the bottom right of the camera screen. To add the audio, you need to move the vertical white line on the video filmstrip to the spot where you want to start your voiceover. Next, by tapping the record button, you can start recording and tap it again to stop recording. Another alternative is pressing down the record button while recording and letting it go to stop recording. The audios can also be deleted and restarted. Moreover, you can adjust audio levels across music tracks, the video’s original audio, and your voiceover.

YouTube is Rolling Out a New Voiceover Tool for Shorts



To help users understand how Instagram’s feed algorithm functions, and use content management approaches accordingly, Meta has released an overview of how Instagram ranks content for Suggested Posts, Home Feed, as well as accounts that you don’t follow.

 

The overview begins with Meta explaining its recommendation system for Instagram, which relies on AI to improve engagement, and divides posts into Connected and Unconnected. Connected posts are those that are displayed from accounts that you follow, while Unconnected posts are based on your activity on Instagram.

 

While Instagram shows you most posts based on direct engagement, meaning the accounts that you follow and the content that you like in the app, a lot of the recommended posts also pop up based on overall engagement, meaning the activities and interests of the accounts that you follow.

Instagram Shares Insights into its Algorithm for Recommended Posts



YouTube has released new updates, especially for creators on the platform. These include a new sticker for Shorts clips, an expansion of the Google Maps display link, new insights into recommended content, and an edit option for channel name, banner, avatar and description on mobile.

 

The Shorts sticker is an apt engagement tool, using which creators can reply to comments on their Shorts video, hence prompting engagement with the videos.

 


In December last year, YouTube launched the Maps display option within video description, so as to provide viewers with better location context, such as for restaurants and cafes. The option has now been updated to include links for travel, recreational and businesses as well.

YouTube’s Latest Updates Include Shorts Sticker, Insight Tool, Expanded Maps Display Link, and More



Carousal ads on Twitter have been a valuable multi-format advertising element that display multiple features or products and break up a single ad image across multiple frames. Last year, the feature was updated with custom headlines and landing pages, hence offering more engaging ways to create posts for several audiences within a single ad campaign.

 


Twitter’s statistics reveal that the update resulted in 20% increase in click-through rates and 25% increase in site visits compared to single-asset ads. The company is, therefore, ensuring that marketers gain the most out of these ads, by offering them a number of new tips.

 

Since carousal ads have a multi-image format, Twitter encourages adding variable visual assets, including both image and video. In addition to that, advertisers can drive more traffic to their websites by adding custom URLs to each image or video. To make the process simpler, Twitter has also outlined a map of the strategy in the form of a worksheet.

 

Twitter Helps Marketers Maximize Reach via Carousal Ads



Meta is continuing to encourage Instagram users to use Reels and make more content using its short-form video feature. Instagram has enabled displaying of all forms of videos posted on the app as Reels, which indicates that the company is focusing on Reels more than ever, so much that Meta believes that in order for your content to reach more audience, Reels must be a part of your marketing approach.  

 

According to Instagram, over 45% of accounts now interact with a Reel in the app at least once a week. This shows how much social media users have become more comfortable with engaging with short-form content. Of course, the trend was initiated by TikTok, and was adopted as a strategy by other platforms after TikTok’s massive popularity, in order to keep up with the usage shift.

 

To further develop creators and brands’ interest in using Reels, Instagram has recently introduced a bunch of tips that can help maximize content reach, the top most of which are about immediacy and creativity.

 

First, Instagram suggests that brands must highlight their mission or showcase their products within the first few seconds of a Reels clip. Second, Instagram encourages getting creative and experimental, which would create both entertainment for viewers, as well as make a brand stand out in its personality.

Meta Helps Instagram Users Learn How to Maximize Content Reach Using Reels

Content curation and its benefits for social media marketing

Digital marketing is all rage in today’s fast-growing world where people no longer use pamphlets for branding. Nowadays, you can find literally every brand whether small or big on the internet along with all the details. But, how do you compete with all the brands on the internet or more specifically, on social media? Since most of the top brands are leading due to their digital marketing strategies, how can you boost your content marketing?

Well, the infographic below will tell you all about it. One of the top strategies to incorporate in your business is content curation which comes with numerous benefits for your digital marketing. It not only attracts more potential buyers but boosts the overall performance as well.

Content curation and its benefits for social media marketing #infographic

Top B2B trends for Content Marketing

Even after the crises caused by the pandemic of Covid-19, the B2B market was the only one to stay positive about the sales figures and everything. Moreover, the industry is predicted to reach sales up to $1.8 trillion by 2023 which is predicted after observing the non-stop spending in digital AD.

Top B2B trends for Content Marketing #infographic

 

The complete A-Z marketing terminologies

A business heavily relies on marketing as it is one of the most important aspect of a business. In this era of technology, there are a lot of ways you can market your business or a service with no trouble. A good marketing strategy impacts the overall sales and leads of a business. It helps a business sell its services or products.


For a business, marketing can be of any type until it is giving effective results. There is email marketing, content marketing, social media marketing and other forms of marketing that allows a business to target different sets of users. With the advancement of technologies today, the targeted marketing can be done so that it is easier for a marketer to target specific audience according to the needs of a business.

The complete A-Z marketing terminologies #infographic

Coming Up With a Great B2B Marketing Strategy in 2020

Developing a proper marketing strategy is easier said than done. With so many online marketing options available to us now, it may look like a piece of cake. But it is not. While the tools can help businesses reach their target quicker, the way they promote is more up to themselves rather than the tools they opt to use.

Like with any other marketing genre, there are many ways to target customers even in B2B marketing. E-mails, influencers, account-based marketing, you name it. B2B marketing strategies can be very different as compared to other marketing strategies since B2B businesses target other businesses.

Coming Up With a Great B2B Marketing Strategy in 2020 #Infographic

What makes an infographic stand out? Let’s find out

Infographics have now become one of the most successful and widely accessed tools for websites. It provides information in a brief yet creative manner. Many progressing companies as well as websites have shifted their focus to the proper designing and generating of infographics to obtain maximum responses from their viewers or customers. Infographics can play a huge role in putting lead generation into total action. Different approaches offer different anatomies to display the content on the infographic.

Produce powerful content using the right visuals


The infographic below represents all the basic features of an infographic that have the power to make your content influential and appealing in the eyes of the viewers. These features include Content, Design, Layout, and Lead Generation essentials. With the right choice of content and designs to display, you can easily make your infographic stand out in the market.

What makes an infographic stand out? Let’s find out #infographic

The Role of Webinars in 2020

 When it comes to video marketing, we cannot help but consider how webinars have evolved. If we think about it, webinars are actually more advanced forms of video marketing. This is because they are actually seminars designed for the web. So they are similar to real seminars in every manner. Participants attending a webinar can ask questions and have live discussions with the speaker.

 The webinar dynamics have been gaining momentum since a year or two,  but their game has been entirely transformed in 2020. It is because of the global pandemic and ongoing lockdown situation worldwide that many live events had to get cancelled. Since technology has advanced over the last few years, interaction over the Internet has become more capable as well.

The Role of Webinars in 2020 #Infographic

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