TikTok has announced an important update for marketers on its platform. The new Search Ads, which are currently in beta testing, will provide advertisers the opportunity to target their audience more efficiently, by accessing the search terms that they use.
The new Search Ads can be seen on the search results page, tagged with a ‘Sponsored’ label and placed above the “others searched for” terms listing.
Using the option, advertisers on TikTok can target searchers looking for specific terms, which will lead to valuable insights into users’ interests and preferences, hence enabling marketers to design their strategies accordingly, and consequently boosting content engagement.
In addition to this, marketers will be given access to a listing of the search terms that drove clicks on their campaigns, which would further contribute to targeting the audience efficiently.
Search Ads could, therefore, serve as a significant means for marketers on TikTok to drive their products and services.