Instagram is one of the top social media platforms that are active today. A typical person uses it everyday because the app it so addictive. It is estimated the almost half a billion people use Instagram every day of the week. Among that number, 63% of the people are Americans.
Instagram has come a long way since its birth in 2010. 10 years have been healthy to Instagram as it is now a place to shop and market your product as well. The newly integrated Ecommerce feature is helping the platform to generate more revenue than ever. Moreover, it is a great place to market a brand as well. The rise of these social media platforms and the vast number of people who use them has given the birth to a new field called Social Media Marketing.
Instagram also have a feature known as the carousel which means users can post up to 10 images and videos in a single post. Social media experts have been in a predicament in finding the right balance between posting the images and videos as Instagram posts but carousels have eliminated that problem.
Carousels offer brands much more flexibility in posting. Not only with the images and videos but the increased number of them in a single post. Carousels have also proven to have a great impact on the consumers which means they have a good engagement rate.
Take a look at the following infographic for more details on carousels and how to use them in marketing.
Infographic by: socialinsider