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Despite the integration of Community Notes in X (formerly Twitter), which were expected to help in reducing the spread of false information, it seems like plenty of harmful content could still easily spread across the platform.

 

This has been especially evident from a recent occurrence involving singer Taylor Swift, whose fake and controversial AI-generated images gained more than 27 million views and 260,000 likes on X, eventually leading to the account responsible for them being taken down by X. Failing to control the spreading of the images, X adopted a rather poor approach of entirely blocking searches for ‘Taylor Swift’ in the app.

X Reveals it is Setting up a Content Moderation Center in Texas



X has announced that it is experimenting with its new video promotion offering: Amplify program. The company has also confirmed that MrBeast is the first partner of the program during its testing phase. This explains why MrBeast has been able to earn $260k from ad revenue share in just a week after reposting an old clip of his on the platform, unlike other X creators who don’t yet have access to the program.

X Begins Testing its New ‘Amplify’ Monetization Program with Select Creators



To help marketers and advertisers plan out their content campaigns in advance for the year 2024, X has put out its latest ‘marketing calendar.’ The calendar contains an overview of all the anticipated key events and dates of this year, in a simplified and interactive format.

 


You can tap one a date to view the events that are expected to take place on that day. On the right side of the calendar, the events are also listed individually so you can simply scroll through them all if you want to. The listing can also be downloaded on your device so you can easily access it as needed.

X’s 2024 Marketing Calendar is Now Available to Assist you in your Campaign Planning in Advance



NewsGuard, a misinformation watchdog organization, has reported that some X Premium subscribers may be benefiting from the platform’s ads revenue sharing program while spreading misinformation about the Israel-Hamas situation. The posts by these users, containing conspiratorial claims about the Israel-Hamas situation, have collectively reached 92 million views.

 

NewsGuard had previously debunked these claims in its Misinformation Fingerprints database of the most significant false and misleading claims spreading online. The organization’s VP of communications, Veena McCoole, confirmed that the 30 posts from NewsGuard’s report surpassed some of the most appallingly misleading claims related to the ongoing war.

 

These findings are in opposition to X’s revenue share policy, according to which, payouts are not provided when an account engages in any activity that is believed to have violated the X User Agreement. In addition to that, Elon Musk himself had announced back in October that X would not provider revenue for posts that have corrections from Community Notes.

NewsGuard Report Says Some X Accounts Spreading Misinformation May be Eligible for the Ads Revenue Program

 


Apple seems to have stopped offering customer support on X, as some users have noticed that they are redirected to the company’s general support page when they attempt sending a direct message to the Apple Support account on X.

 

To all queries forwarded to the company’s customer support via X, the account responds with an automated reply which prompts the user to continue the conversation “in another support channel.” Additionally, the message includes a link to Apple’s relevant support page.  

 

Apple Support’s account has also been observed to have changed its profile description from “available every day to answer your questions,” to “we’re here to provide tips, tricks and helpful information when you need it most.”

Apple Support’s X Account is No Longer Offering Help to Customers Directly on X



X has reportedly developed another feature exclusively for verified accounts on its platform. The option, discovered by app researcher Nima Owji, would allow only paying users to reply to posts in which they are mentioned.

 



This means that while a reply option would still be available to non-subscribers as well, only paying users will be able to engage with certain posts. Of course, this is another strategy to indirectly urge more people to sign up for X’s verification program.

X is Reportedly Developing a ‘Reply Restriction’ Option for Paying Users


X, formerly known as Twitter, has launched a new ID verification option for premium subscribers as a result of a partnership with forensic identity intelligence company ‘au10tix.’ Through the functionality, subscribers will obtain a government-issued ID which will add enhanced authenticity to their accounts.

 

The procedure is simple: subscribers will need to confirm their identity via a matching process that uses their license (or an equivalent) and a selfie. Since there is an additional company involved in the process, subscribers will therefore be sharing their data with both X and au10tix. However, their data will only be temporarily kept by the intelligence company, for exactly 30 days. The details of this data usage have also been added to X’s existing terms of service.

X Launches a New ID Verification Process for Premium Subscribers



X is testing a new option to include and view expanded profiles / bios in the app. Expanded profiles can be used to add more detail about oneself which can be viewed by others when they tap on ‘view more’ below the bio summary.




This can be a practical element for both business and personal accounts. Companies can add more information about their services and vision, while individuals can mention their portfolios or job histories / resumes in the section. In a nutshell, expanded profiles can allow you to add more context in your bio, hence enhance your presence on the platform.

X is Experimenting with Yet Another Long-Form Element: Expanded Profiles



X, formerly known as Twitter, has launched a feature of live videos on iOS. The format of the functionality is the same as it was in X’s now-discontinued separate livestreaming app ‘Periscope.’

 

CEO Elon Musk and engineers at X seem to be pretty hyped about live videos arriving on X, although at least at surface level, there isn’t much that it could potentially offer. Live streaming typically works as a successful engagement feature when live streamers consistently come live to connect with followers with entertaining content. When that is not the case, users eventually lose interest in tuning in.

X Introduces Live Videos Feature on iOS



X, previously known as Twitter, is making its Ads Revenue Sharing program available to all creators around the world. As a result, creators will be able to earn from ads displayed in replies on their posts.

 

X is Rolling Out the Ads Revenue Sharing Program to All Creators

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