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The Future of Dental Marketing

Many businesses run on good marketing campaigns, and dental practices are no exception. Word of mouth and referrals used to be a driving force in attracting new patients, but the increased cost of dental care and the decrease in employer-sponsored benefits have left many patients unable to go. Even when dentists bring a new patient through the door, 43% visit only once, leading to slower growth and lower revenue. Practices can no longer rely on referrals to drive their business. Instead, using SEO in their dental marketing is the way of the future. In just two to three months, dental practices that implemented good SEO saw a 500% ROI. The single biggest driver of revenue for dental marketing still remains to be Google SEO for “dentist near me”. With on-page content marketing, off-page backlinks, and technical SEO audits, dental practices can use SEO to help drive their businesses back up.

The Future of Dental Marketing

The Logo Redesigns and Rebrands That Led to the Greatest Increases in Web Traffic

Rebranding is a tricky maneuver, but it can yield a strong payoff if positioned correctly. The team at LogoMaker explores the most successful logo redesigns in terms of web traffic increases. They compared company website traffic before and after the release of their new logo and gave us the 35 logo re-makes that drew the most attention. The results show a wide variety of industries, from professional sports to leading credit card companies to airlines to pharmaceutical companies. The graphic shows both the old and new logos so curious designers can take in the redesign’s details and see how they reflect changing tastes or a company’s new message. This is a fascinating graphic in terms of the power of a visual representation of a brand. In some cases, current events might have influenced a brand’s population. In others, the new logo might have come with other refreshing changes to breathe new life into a company.

The Logo Redesigns and Rebrands That Led to the Greatest Increases in Web Traffic

Statistics Highlight the Effect of Customer Churn on Companies

Customer churn refers to the percentage of customers who stop doing business with a company within a defined period. Churn can be a big financial burden on companies. The team at Qualtrics created a graphic filled with vital statistics on customer churn that highlights its importance. According to their data, American businesses lose $168 billion due to customer churn every year. With so much at stake, many companies would do well to strategize ways to lower customer churn. The statistics show that even a 5% decrease in churn can boost revenue by up to 95%. Businesses could choose to simplify their product purchase and delivery process. For example, music apps have the lowest 30-day churn rate thanks to ease of use and convenience. Pricing matters a lot too. While businesses have limited control over the prices they set, these do have a major impact on churn rate. The retail sector has some of the highest churn rates due to an abundance of competitors offering lower price options.

Statistics Highlight the Effect of Customer Churn on Companies

Graphic Tracks the Ups and Downs of E-Commerce Brands

LLCAttorney turned their research focus to e-commerce brands. From the heavy-hitting giants like Amazon to the surprising struggles of brands like Wayfair, they charted out the brands that had the biggest gains and losses in 2025. The reported earnings reflect pre-tax income data. Their colorful results chart out the biggest winners and losers in bright, easy-to-read data points.

Graphic Tracks the Ups and Downs of E-Commerce Brands

Map Shows Tech Industry Borders Being Redrawn

Silicon Valley is no longer the only name you’ll hear in tech. Across the U.S., mid-sized cities are coming into their own as tech powerhouses, and a new map from Pulse shows they have the numbers to make a major impact. Here are the locations heading up the action in several tech sectors:

Map Shows Tech Industry Borders Being Redrawn

Map Displays Rates of Side-Gig Economy Growth

LLC Attorney released a new map that ranks every state in the U.S. by their side-gig economy growth. Side gigs become even more popular and necessary as the cost of living and the price of essentials outpace wage growth for Americans across the country. Popular apps like DoorDash, Uber, Lyft, Rover, Airbnb, and many others enable workers to start a side business quickly.

Map Displays Rates of Side-Gig Economy Growth

The Inventions That Shaped Point of Sale Technology

When we swipe a credit card, we often overlook the incredible power of the technology that makes the transaction possible. A new timeline from Qualtrics is a powerful reminder of the centuries of technological advancement that make today’s secure payment options possible. The timeline highlights key inventions we’ve built upon, including the cash register, invented in 1906 by James Ritty. Ritty invented the register to help secure and track transactions from untrustworthy tellers pocketing change from the till. Computers and plastic have certainly revolutionized security. The first barcode transaction wasn’t completed until 1974 with the purchase of a pack of Wrigley’s gum. American Airlines introduced the first “buy now, pay later” Air Travel Card with American Express, and soon followed with its own credit card. E-commerce has transformed our needs once again, giving rise to QR code payments and “pay by touch” technology.

The Inventions That Shaped Point of Sale Technology

New Graphic Points to Loyalty Programs with Best ROIs

A decent rewards program can deliver a strong return on investment, keeping customers loyal to brands for years to come. Rewards programs can offer points, cashback, discounts, and free products, often through an app or a physical card. But, naturally, efficient shoppers don’t want to carry around 10 different cards or give their email address away to dozens of businesses that will flood their inbox with spam. Luckily, a new infographic from Qualtrics can help shoppers target the loyalty programs that will give them the best ROIs. At the top of the list, you’ll see many fast food favorites like McDonald’s, Domino’s Pizza, Dunkin’, Burger King, and Wendy’s. Grocery savers can count on Kroger and Safeway/Albertsons to offer the best ROIs. Dick’s Sporting Goods and North Face offer the best programs for athletic shoppers, and you can count on Bath & Body Works, Ulta Beauty, and CVS for beauty and pharmacy needs.

New Graphic Points to Loyalty Programs with Best ROIs

Graphic Sorts Side-Gig Apps by Fees Leveraged

Freelancers might find this graphic from LLC Attorney.com useful as a list of warning signs and green flags. It shows exactly how much each of these popular side-gig apps extracts in fees from the payment of each job. Ride-share and delivery apps pull anywhere from 25% to 30% from fares, which is a large chunk of fees. Apps like Wag are on the high end. They extract 40% in service fees.

Graphic Sorts Side-Gig Apps by Fees Leveraged

Which Companies Own Which Mattress Brands?

The NapLab team created a guide that breaks down the complex web of corporate connections behind well-known mattress brands available in stores and online. While consumers may think there are dozens of independent companies competing against each other in a diverse market, the team’s graphic reveals that a handful of parent companies actually own these recognizable brands. For example, we see that Somnigroup International owns famous brands like Tempur-Pedic, Sleepy’s, Sealy, and Stearns & Foster, while Serta Simmons Bedding owns Simmons, Serta, and Beautyrest, among other lines.

Which Companies Own Which Mattress Brands?

How To Set Up Your Businesses For Success During The Holidays

In 2025, the holiday season is rolling around just like every other year. However, unlike every other year, discretionary spending is not quite readey. In fact, the average consumer has the lowest discretionary spending levels since 2009. Similarly, Generation Z, Millennials, and Gen X are all in worse financial positions as of 2025 than they were during the pandemic in 2021.

How To Set Up Your Businesses For Success During The Holidays infographic

Graphic Offers Tips for Spam and Fraud Protection
The team at Ooma offers essential scam prevention tips in their new infographic. In an age when billions are lost to fraud and scams each year, it’s clear that everyone with a phone or Internet connection should know how to identify and protect themselves against them. Scammers evolve with changing technology, developing more sophisticated and covert methods. The team’s tips guide us all to safer Internet and text usage.

Graphic Offers Tips for Spam and Fraud Protection

Biggest Companies Still Owned by Founders

With volatile markets and changing needs, it’s common for CEOs to come and go from even the most successful companies. The team at The Chartistry showed us the exceptions on a new graphic. The team listed the largest companies still owned by their founders. We can see tech dominating despite a volatile market, with Mark Zuckerberg topping the list with Meta. He went from coding the original Facebook in his college dorm to steering the Metaverse of products. His impact on tech can’t be understated. The same is true for Jensen Huang of NVIDIA, who has become a central player in the AI boom. The company’s upward momentum is primarily attributed to Huang’s savvy leadership. Michael Dell has managed to stay on top as well, though he did technically step away from leadership for a time in 1984. In addition to tech, Wall Street finance industries top the list too, with Richard Fairbank of Capital One and Larry Fink of BlackRock.

Biggest Companies Still Owned by Founders

How businesses should be protecting themselves from cybersecurity threats in 2025

The cyber threats that businesses face today are deceptive, destructive, and targeted. They target large and small companies, exposing customers to financial damage and data theft. Nearly 88% of small business owners think their data is vulnerable to a cyberattack. With so many threats from all corners, the team at Ooma released a graphic packed with data on cybersecurity and tips on best practices.

How businesses should be protecting themselves from cybersecurity threats in 2025

How Local Marijuana Laws Shape Your Business’s Future

Marijuana has a storied history in the United States and, recently, has seen its public reputation completely flip. Not only has the overall sentiment around cannabis become positive overall, but the legislation has followed closely behind. Beyond just legal marijuana, states like Colorado have passed laws aimed at integrating marijuana into society and making it more sociably acceptable.

How Local Marijuana Laws Shape Your Business’s Future

New Map Shows Highest Small Business Owner Wages by Region infographic

Ooma’s new study shows us a map with interesting regional patterns in small business owner salaries. Their data shows that different regions offer different advantages and benefits for small businesses. The Pacific Northwest leads the charge in earning potential. Washington and Oregon small business owners both earn yearly salaries over $135,000. Ooma attributed this high earning potential to favorable tax laws, a thriving tech industry, and a large pool of talented employees.

New Map Shows Highest Small Business Owner Wages by Region infographic

How Data Warehouse Innovation Could Benefit Your Healthcare Business

Storing data has seen major revolutions in the past 100 years. Data went from being stored in physical folders to digital storage like DVD’s and USB’s, they are now being stored in data warehouses. On average, large healthcare organizations have 367 software tools, which can create login fatigue for the associated knowledge workers. Companies like Mega Data offer these data warehouses to healthcare organizations to aggregate all this data while keeping it secure.

How Data Warehouse Innovation Could Benefit Your Healthcare Business

Map of Business Owner Ages Reveals Truths About Entrepreneurship

Ooma’s new graphic displays the average age of business owners around the country, but it also provides insight into how long it takes and the number of resources needed to start a business. Their data shows that most entrepreneurs are in their late 40s to early 50s, despite common depictions of young startup founders who are more the exception than the rule. The older age of business owners indicates that starting a business requires time, resources, and a well-networked community to get off the ground. It also implies that they bring stability, knowledge, and established networks of potential clients, employees, and other partners. 

Map of Business Owner Ages Reveals Truths About Entrepreneurship

Study Determines America’s Biggest Employers

Behind charts like this new study from The Chartistry, which shows the nation’s biggest employers, lies the story of the millions of workers who make these businesses thrive. For example, we can see that Walmart employs a staggering number of people, over 2 million. That includes the cashier working at a rural Walmart, the forklift operator at a major warehouse, and the semi-retired greeter you see at the door. Walmart is more than just a department store; it’s a job that millions of Americans rely upon.

Study Determines America’s Biggest Employers

Graph Shows Us These Industries Hire the Most Customer Service Reps

Many companies rely on customer service representatives to be the liaison between customers and the business. Reps guide the customer through the purchasing process, troubleshoot any problems, and generally ensure that the customer has a great experience with the business or entity. The team at Qualtrics demonstrates the importance of these employees by showing us which industries rely on them the most, as indicated by a study that reveals which industries hire the most customer service representatives.

Graph Shows Us These Industries Hire the Most Customer Service Reps

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