
New tools will allow you to ad product tags to your products within the Ads Manager. Product tags, however, were launched back in 2016, but not all the businesses were able to integrate them into their paid promotions. Product tags are something that many potential buyers expect from reliable companies to add to their products.
Talking about Facebook, the company will add Custom Audience options that will make it easier for the businesses to catch the users who showed their interest in their products. Retargeting people having an interest in buying from you will be extremely time saving and will provide greater sales.

Facebook has also announced that a discount feature will also be launched exclusively for the Christmas holidays for Instagram and Facebook Shops all across the USA. This will not only make it more convenient for the companies to promote their products but also make them appealing for the users.

Since a massive bunch of people have started their small ventures and need support to grow it effectively, Facebook has introduced a Season of Support that will guide the SMBs (Small and Midsize Businesses) to prepare themselves for the upcoming holiday season. The program, along with several other helpful things, will also include free resources and marketing training.