TikTok has shared a new guide called ‘A Beginner’s Handbook’
on its Creative Center. It is meant for advertisers to help them improve the performance
and reach of their ad campaigns on the platform, in alignment with current
trends and preferences.
Foremost, TikTok encourages advertisers to think about some
important questions, the answers to which could make it easy for them to create
ad campaigns that entice potential customers into purchasing their products or
services.
The questions are further broken down and explained in
detail, specifically categorized into three main sections: ‘Storytelling
Factors’, ‘Fundamental Info’, and ‘Setting up your TikTok account.’
Storytelling Factors are meant to help advertisers:
- - Highlight features that make their products attractive
to their target audience. In case of a product having multiple selling points, advertisers
can also learn to prioritize selling points instead of showing them all in their
creative ads.
- - Take into consideration common characteristics
and pain points that their target audience shares. On the basis of these, advertisers
can then learn to establish a deeper connection and long-term trust with their audiences.
- - Brainstorm the ideal scenarios in which their
products or services would be used.
Fundamental Info mainly emphasizes on the look and script of
an ad. To enhance the look of an ad, TikTok advises advertisers to choose lo-fi
for greater authenticity, edit their creative ads into TikTok style, feature
people like creators, employees, and even customers, and leverage sound for more
impact. Additionally, TikTok’s data confirms that ensuring creative quality and
best formatting practices can greatly influence the performance and ROI of ad
spend.
Lastly, TikTok explains easy steps for advertisers to create
their TikTok account, along with additional relevant details.
