To help marketers and advertisers plan out their content campaigns
in advance for the year 2024, X has put out its latest ‘marketing calendar.’ The
calendar contains an overview of all the anticipated key events and dates of this
year, in a simplified and interactive format.
You can tap one a date to view the events that are expected to take place on that day. On the right side of the calendar, the events are also listed individually so you can simply scroll through them all if you want to. The listing can also be downloaded on your device so you can easily access it as needed.
This informative visual guide by VizionOnline provides comprehensive insights into initiating your LinkedIn journey. It covers essential LinkedIn marketing strategies such as profile optimization, content creation, and effective networking. Additionally, it outlines daily, weekly, and yearly activities crucial for maximizing your LinkedIn presence. The guide also delves into advanced LinkedIn marketing tactics and poses thought-provoking questions for your strategic self-reflection.
TikTok has announced a new integration that is created to help
advertisers on TikTok that are also Salesforce customers. Salesforce is a
leading cloud-based platform for sales, ecommerce and other touchpoints that
uses AI and trusted first-party data and where companies can deliver
personalized and engaging experiences.
With the help of a new Salesforce Marketing Cloud integration on TikTok, advertisers can capture and convert the leads generated by their marketing campaigns directly to Salesforce via ‘Lead Generation.’ TikTok describes Lead Generation as the “next-gen solution for capturing leads from an audience that's uniquely tuned in to discover, search, and connect on TikTok.”
As a result of this process, advertisers can receive more TikTok insights directly to their CRM, which will aid them in the process of managing and maximizing their ad campaigns.
TikTok is streamlining the process of using its Creative Center with the help of its latest innovation: a new AI-powered ad creation model called Creative Assistant, dedicated to assisting advertisers through various aspects of the creation process of ad campaigns and videos. During the process, advertisers will be able to acquire relevant examples, recommendations, tools, and sample ad scripts.
To put it briefly, Creative Assistant will act as a holistic guide incorporating TikTok’s best practices and all its existing Creative Center options, to make their access simpler, precise, and easier. In TikTok’s words, Creative Assistant ‘draws information from a wealth of TikTok-focused creative knowledge,’ hence providing users with “the most relevant responses” during the ad or video creation process on the platform.
Digital marketing agencies can now be ‘Meta Certified,’ as
Meta is giving them a chance to showcase their marketing expertise pertaining
to its platforms, to potential clients.
“For the first time, we’re offering Certification at the
Organizational level, awarded to companies who achieve a threshold of
individual Meta Blueprint certifications in specific focus areas,” explains Meta.
The certifications are offered in five different categories: Meta Media, Meta Marketing Science, Meta Creative Strategy, Meta Community Management, and Meta Spark.
TikTok’s influence continues to grow over people’s behaviors
and interactions on social media, including new trends, discovering music, and
creating content. With that, the platform is looking back at the key shifts
that have happened in 2022, and based on that, offering marketers its perspective
on what to experiment with in the coming year.
TikTok has published a new report for 2023 called “What’s
Next,” where the company has discussed predictions for marketing trends and shared
insights and tips based on recent statistics. There are three main categories that marketers could learn
from in the guide, namely Actionable Entertainment, Making Space for Joy, and Community-Built
Ideals.
Actionable Entertainment focuses on what makes brand
promotions more entertaining on TikTok. For that matter, TikTok suggests
marketers to rely on techniques that maintain viewers’ attention. For example,
syncing sounds to transitions or adding text overlays – basically anything that
aligns with users’ interests and latest usage behaviors.
For creators specifically, TikTok suggests using storytelling methods to promote content, which it believes to be significantly effective in driving the impact of a message.
YouTube has merged its two most used functionalities: the short-form video creation tool Shorts and Connected TV (CTV)
viewing. As a result, users will be able to view Shorts in full screen on their
TVs.
YouTube reveals that it had been testing the development of the best presentation format for Shorts for a while and found the large-screen viewing to be worthy. Explaining the initiative, YouTube says, “It was important that the Shorts experience on TV felt consistent with what the community sees on mobile and also natural on the bigger screen.”
TikTok has become a valuable app in the recent years for
advertisers and brands to promote their ad campaigns. The social company has
been thus making efforts to provide branding opportunities in various ways, one
of them being TikTok Works, which is a series on important insights and notes
to guide brands towards effective marketing on the platform.
TikTok has shared the first set of data from TikTok Works, which
proves the app to be worthy for advertisers of Consumer Packaged Goods. The return
on ad spend and sales efficiency for CPG brands was observed to be considerable
as a result of TikTok’s capability in driving sales outcomes. Additionally, the
increases in paid media ROAS were the highest in the US, Middle East, Europe
and Southeast Asia.
Apart from providing entertainment to the
app’s users, TikTok has also worked to enhance shopping and advertising experience
on its platform. The company has initiated a new approach, that it calls ‘shoppertainment;’
a combination of entertainment and shopping. After surveying people about their
online shopping experience, TikTok found out that the reduced impact of advertisement
influences consumers’ shopping experience, and is therefore sharing key insights
for advertisers to consider while creating ads in alignment with consumers’
needs.
TikTok begins its advertising lesson by highlighting two main needs of consumers: functional and emotional. By addressing both, brands can maximize their presence on the app, suggests TikTok. Following these needs are more specific things that consumers look for from a brand, which include storytelling and education, short content that maintains attention, unforced decision making, authenticity, and recommendations on trends.
TikTok has launched a separate app TikTok Academy, that is exclusively
dedicated to providing marketers with free courses. The courses are designed to
help marketers adopt the how-to’s of successful marketing, as well as learn important
insights on creativity and media excellence.
Creators and marketers can sign up to TikTok Academy using a verified email ID, which will then lead them to courses to explore and enrol into. For now, the app offers only two courses, namely ‘TikTok 101’ and ‘Small Business,’ while another course called ‘Commerce’ is soon to be added too.
The courses are quite short in duration, with TikTok 101 being 2-4 hours long and Small Business having a completion time of about an hour only.
At the second TikTok World event that TikTok recently hosted,
the social company announced new ad and promotional features, including ‘Showtimes’ ad unit
for movies, a new ad objective ‘Focused View’, new elements for the Lead Gen
ads offering, and more.
Using the Showtimes feature, users can select showtimes and
buy tickets at their local cinemas during streaming. This integration is a part
of TikTok’s larger eCommerce push, as it will encourage more users to spend
directly in-stream. On the other hand, it will help cinemas target younger
audiences.
Focused View is described by TikTok as the “next generation” of its current Video View campaign objective on TikTok Ads Manager. In TikTok’s words, “With Focused View, brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). This means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand.”
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