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TikTok has released a new transparency report focused on providing specific information regarding detected influence operations that have been removed from its app. In addition to that, the report explains the company’s updated state-affiliated media policy.

 

This report is different from previous transparency reports that TikTok has put out from time to time in compliance with industry requirements. The current report includes details of 15 influence operations that TikTok claims to have disrupted. You can see case-by-case breakdowns of all detected groups along with the magnitude of their “covert operations” between April 1 - April 30, 2024.

 




The details consist of the number of profiles in and total followers of each group, and a brief description of each group’s intent as identified by TikTok. Elaborating on the collective intent of the detected groups, TikTok says that “a majority of these networks were attempting to influence political discourse among their target audience, including in relation to elections.”

TikTok’s Latest Transparency Report Provides Disclosure on Influence Operations of State-Affiliated Groups



TikTok is promoting its search function by adding a new condition in its latest monetization program Creator Rewards. According to the new metric, a fraction of creators’ earnings will be dependent on how well their content matches with topics that other TikTok users are searching for on the platform.

 

The metric, called Search Value, is one of the four core elements that TikTok will be using to establish its creators’ payouts. It is similar to how SEO works, particularly in context of its ‘keyword research’ tactic. Keyword research revolves around making content that aligns with what people are looking up on search engines, mainly Google.

 

On TikTok, creators can optimize their content in alignment with frequently searched topics by relying on Creator Search Insights to discover trending searches. According to TikTok, these insights can provide creators with ideas for their content, so they can design their creative strategies that best meet audience’s interests. Mainly, the insights tool provides suggestions for video layouts, based on both personalized and general data.

TikTok Announces New Payout Metric as Part of its Monetization Program: Search Value



Ahead of the 2024 elections across Europe, TikTok has announced the addition of a local language Election Centre in its app that is dedicated to providing people with factual local voting information for all 27 individual EU Member States.



The social media company has taken into consideration the substantial number of people across Europe that visit its platform - more than 134m of them, many of whom are also going to be casting their votes in the upcoming European elections. Owning responsibility as a popular social media platform, TikTok will be working with local electoral commissions and civil society organizations to set up in-app Election Centers where its community can find “trusted and authoritative information.”

TikTok is Playing its Part in Combating Voting Misinformation and Deceptive Acts ahead of Election Day

 

After an unsuccessful attempt at reaching a new rights agreement, TikTok and Universal Music are parting ways, which will likely have a significant impact on TikTok, considering that music is a key element on the platform.

 

The decision was announced by Universal Music, revealing that it will pull out from TikTok on the 1st of February, after a partnership of 3 years. The music company also claimed that the reason behind its withdrawal has been due to TikTok’s offered deal being insufficient to compensate for its artists and protection regarding generative AI. 

 

“Upon expiration of the current agreement, Universal Music Group, including Universal Music Publishing Group, will cease licensing content to TikTok and TikTok Music services,” adds the music company.

TikTok and Universal Music End Partnership following Failed Negotiations



As a way to celebrate black history, TikTok has announced a Black History Month program, which will highlight some of the top talent from the black community in the app. This program is part of TikTok’s larger initiative ‘Visionary Voices’ that has been running for three years now – where TikTok shares the best performing and most influential creators on its app.

 

TikTok’s 2024 #BlackTikTok Visionary Voices List shines a spotlight on black creators, business owners, as well as industry disruptors that have used their creativity to generate a positive influence across TikTok and other platforms.

 



TikTok Introduces a Bunch of Initiatives and Activities in Celebration of Black History



TikTok seems to be moving away from one of its core elements: vertical format for videos. Some creators have reported that they are being prompted by TikTok to post videos in a horizontal format. The pop-up message says that posting videos longer than 1 minute and in landscape mode would boost views within the first 72 hours after they are posted.

 

In fact, TikTok is asserting that these videos will be the only “eligible” ones to get increased views. Considering that vertical, full-screen videos are an essential visual element of the app, it doesn’t leave much room to see why TikTok is promoting landscape format.

TikTok is Encouraging Creators to Post Landscape-Shot Clips for Increased Views



TikTok has announced a new integration that is created to help advertisers on TikTok that are also Salesforce customers. Salesforce is a leading cloud-based platform for sales, ecommerce and other touchpoints that uses AI and trusted first-party data and where companies can deliver personalized and engaging experiences.

 

With the help of a new Salesforce Marketing Cloud integration on TikTok, advertisers can capture and convert the leads generated by their marketing campaigns directly to Salesforce via ‘Lead Generation.’ TikTok describes Lead Generation as the “next-gen solution for capturing leads from an audience that's uniquely tuned in to discover, search, and connect on TikTok.”


As a result of this process, advertisers can receive more TikTok insights directly to their CRM, which will aid them in the process of managing and maximizing their ad campaigns.

TikTok Adds the Salesforce Marketing Cloud on its Platform, Allowing for Real-Time Transfer of Leads



TikTok is streamlining the process of using its Creative Center with the help of its latest innovation: a new AI-powered ad creation model called Creative Assistant, dedicated to assisting advertisers through various aspects of the creation process of ad campaigns and videos. During the process, advertisers will be able to acquire relevant examples, recommendations, tools, and sample ad scripts.


To put it briefly, Creative Assistant will act as a holistic guide incorporating TikTok’s best practices and all its existing Creative Center options, to make their access simpler, precise, and easier. In TikTok’s words, Creative Assistant ‘draws information from a wealth of TikTok-focused creative knowledge,’ hence providing users with “the most relevant responses” during the ad or video creation process on the platform.

TikTok is Simplifying the Campaign Creation Process on its Platform with the Help of a New AI Ad Tool ‘Creative Assistant’



TikTok is a leading social media app that emphasizes a great deal on music, so much that many songs became known and popular thanks to the app. Several recording artists have even begun creating their music in alignment with how people use TikTok.

 

And so, TikTok’s growing influence in the music industry has led the company to partner with the American music company Billboard, to add a new integration on its platform in the US called ‘TikTok Billboard Top 50 Chart.’

TikTok Adds ‘TikTok Billboard Top 50 Chart’ as a Result of an Official Collaboration with Billboard



"Discovery does not mean clicks," says TikTok as it shares latest insights based on how people are using its app. The social media company is letting advertisers know that current ad measurement solutions are failing to capture a significant percentage of purchases driven by its platform. 

 


After collaborating with external researchers, TikTok discovered that last-click attribution undervalues its conversions by 73%, and 79% of the purchases are not even reported through commonly prevalent attribution methods.

 

TikTok Advises Advertisers to Rely on Non-Traditional Ad Measurement Methods for More Valid Campaign Performance Insights



TikTok has shared a new guide called ‘A Beginner’s Handbook’ on its Creative Center. It is meant for advertisers to help them improve the performance and reach of their ad campaigns on the platform, in alignment with current trends and preferences.  

 

Foremost, TikTok encourages advertisers to think about some important questions, the answers to which could make it easy for them to create ad campaigns that entice potential customers into purchasing their products or services.

 


The questions are further broken down and explained in detail, specifically categorized into three main sections: ‘Storytelling Factors’, ‘Fundamental Info’, and ‘Setting up your TikTok account.’

 

Storytelling Factors are meant to help advertisers:

-        - Highlight features that make their products attractive to their target audience. In case of a product   having multiple selling points, advertisers can also learn to prioritize selling points instead of showing   them all in their creative ads.

-        - Take into consideration common characteristics and pain points that their target audience shares. On        the basis of these, advertisers can then learn to establish a deeper connection and long-term trust with    their audiences.

-        - Brainstorm the ideal scenarios in which their products or services would be used. 

 

TikTok Shares a New Guide to Help Advertisers Improve their Creative Ad Campaigns



Some users on TikTok are seeing a new ‘Shop’ tab in the app on the main screen, next to the ‘Following’ and ‘For You’ tabs.

 


Earlier, TikTok was testing another new feed called ‘Nearby,’ where users could discover local content. While the tab hasn’t officially made its way into the app as of yet, it seems like TikTok has begun experimenting with a new eCommerce element simultaneously. Via the Shop feed, users will be able to connect to the TikTok Shop display, directly.

A New ‘Shop’ Tab has been Spotted on TikTok

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