Social media has not only transformed our social lives, but it has also revolutionized the way businesses work. The majority of us are dependent upon social media for all kinds of information, from news to general knowledge, and to businesses as well. Social media acts as a major medium of communication between business owners and consumers.
It was precisely in 2004 that social media began to get hype and even though we are now in 2020, the hype has not reached the peak yet. In fact, social media is expected to grow even more. More users are expected to join social media platforms in the coming years, and hence, marketing tactics and techniques will continue to expand too. This also means that there will be more businesses online, as well as businesses that have both an online and offline presence.
And with so many social media platforms already out there, there is a variety of audiences to be targeted. An audience on Instagram is different than that on TikTok. While users may be the same, the way to target audiences on various platforms can be different. It also depends on the business niche, as to which platform will suit a particular niche much better than the others. With 2021 almost here, the infographic below has some of the major social media marketing statistics from 2020.
Infographic by: Oberlo