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Digital marketing agencies can now be ‘Meta Certified,’ as Meta is giving them a chance to showcase their marketing expertise pertaining to its platforms, to potential clients.

 

“For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific focus areas,” explains Meta.

 

The certifications are offered in five different categories: Meta Media, Meta Marketing Science, Meta Creative Strategy, Meta Community Management, and Meta Spark.

Meta Launches New Certifications for Companies to Showcase their Meta Marketing Expertise

How Digital Engagement Platforms are Affecting Event Management

The COVID-19 pandemic has affected many aspects of work including how employees communicate, travel, and attend events. More people are using email and video conferencing to communicate, employees who frequently travel for business are looking forward to staying off the road, and those who attended digital events in 2020 are planning to attend virtual events at least as often as they attended physical events before the pandemic.

How Digital Engagement Platforms are Affecting Event Management #Infographic

Scaling Your Digital Business

Small businesses were hit hard by the pandemic. With over 90% being affected, 59% needing to lay off a substantial number of their employees, and nearly 30% of small businesses closing their doors, the pandemic was a huge setback for millions of people around the globe. But as time continues, many are starting to recover and are once again growing and becoming more stable as they rebuild.

Scaling Your Digital Business #Infographic



Meta reports that over 20 billion messages are exchanged over Messenger each month between businesses and customers. This insight suggests that direct messaging has become a convenient way for brands and consumers to interact with one another.

 

To further understand how users in the APAC (Asia-Pacific) region are relying on messaging for brand queries, and how businesses can serve customers in a better way using messaging, Meta conducted a research in collaboration with the Boston Consulting Group, which consisted of surveying more than 6,500 respondents across the APAC region.

 

The analysis in the report shows some valuable information on the significance of direct messaging between brands and consumers. Some of the key points mentioned in the report are as follows:

Meta Shares New Insights on the Importance of Business Messaging Through Latest Survey Report



LinkedIn’s second edition digital magazine ‘Big Thinking’ has been released, and includes a variety of helpful information in the form of interviews, expert notes, insights, and tips to help marketers in marketing-related subjects and trends.

 


Some of the specific details that the magazine covers include mitigating the loss of cookie tracking data, building an employer brand, expert interviews on customer experience, digital transformation and creative B2B strategies, sustainable marketing practices, evolving messaging processes, and creative tips.

LinkedIn’s Digital Magazine is Offering Some Great Marketing Tips and Insights



SEMRush has shared a list of the most visited websites in December of 2021 in the US. As expected, websites like Google, YouTube, Facebook, and Amazon made it to the top of the list. These are followed by Wikipedia, Walmart, Instagram, ESPN and others.

 


Specifically, in terms of traffic, however, Reddit was found to be ahead of most other social platforms, including Twitter, Instagram, Pinterest, and TikTok.

Take a Look at the Most Visited Websites in December 2021 in US

Content curation and its benefits for social media marketing

Digital marketing is all rage in today’s fast-growing world where people no longer use pamphlets for branding. Nowadays, you can find literally every brand whether small or big on the internet along with all the details. But, how do you compete with all the brands on the internet or more specifically, on social media? Since most of the top brands are leading due to their digital marketing strategies, how can you boost your content marketing?

Well, the infographic below will tell you all about it. One of the top strategies to incorporate in your business is content curation which comes with numerous benefits for your digital marketing. It not only attracts more potential buyers but boosts the overall performance as well.

Content curation and its benefits for social media marketing #infographic

Keeping Industrial Marketing Strategies Relevant for the Digital Age

Industrial marketing is facing new challenges in an increasingly digital world. Other kinds of marketing are less complex and the time from product introduction to purchase is fairly brief. For instance, 94% of B2B buyers have done their research online and 70% have specifically identified their needs before contacting a sales rep. 

Keeping Industrial Marketing Strategies Relevant for the Digital Age #Infographic

 


Instagram had announced a new option within the Shop tab in the app and launched a test of the feature few weeks back, which was successful. The company is now rolling out the option to all merchants on its app.

 

The new Shop option is allowing businesses to promote their product listings on the Shop tab by advertising them. The paid posts will be labelled as “sponsored.”

 


According to Instagram, this new addition of ads is meant to “make it easier for people to discover and shop from brands when they’re already in the mood to browse.”


The ads will be displayed in the form of tiles on the Instagram Shop tab home page. If you tap on a sponsored product, you will be directed to a page where the product’s details will be mentioned, so you can discover more about the product. Moreover, additional products from the same brand will be displayed in the 'More from this Shop’ section.

Instagram Introduces the New Ad Option Within Shop Tab for All Brands

Best tools for an efficient online marketing strategy

Since our world is under the influence of digital media, companies around the world use this technology to add wings to their business. Whether you are an online business or a huge organization that manages profiles on social media platforms, you must always have something new and fresh to keep your followers engaged.

Best tools for an efficient online marketing strategy #infographic

How to get the desired ROI for your video marketing strategy?

Video marketing is probably the most effective way to advertise your brand and make it catch the attention of the right audience. A well-planned video strategy can help your brand flourish with an astounding ROI.

How to get the desired ROI for your video marketing strategy? #infographic

 


To help brands maximize the reach of their posts, LinkedIn has released a ‘boost’ feature, which will work by turning organic Page updates into paid ads, adding new tools to maximize virtual events, and track their performance in the app.

 


About its new feature, LinkedIn says that "you can easily “Boost” any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach.”

 

According to LinkedIn, the Boost feature will help reach a broader audience without having to learn how to use any new marketing tools.


The new Boost button will soon be available to LinkedIn users on their company page posts, and they will be required to pay for it.

LinkedIn Releases a New ‘Boost’ Option and an Event Ads Option

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