Every marketer keeps a keen track of ongoing social media trends in order to stay one step ahead of consumers’ expectations. Where social media is one of the most powerful platforms to promote your brand, there are certain things that the buyers expect from the brands, and once their expectations are fulfilled, the consumers get attracted in no time.
Since the COVID-19 pandemic has resulted in strict lockdowns, people have started to spend a lot of their time on social media. However, with the pandemic restrictions expected to be continued in 2021 as well, social media trends must be understood by e-commerce businesses.
The list topper trend is the proliferation of memes. You don’t need to be a social media expert to have heard about this word, as memes usage has become extremely common in recent years. According to the research, in August 2019, the meme usage and mentions were recorded as 19.8 billion, which accelerated to 24.9 million by July 2020, which is a 26% increase over a year.
Other trends include the use of video ads, new niche platforms such as TikTok, actively using social media stories, and a lot more. For a detailed insight, head to the infographic.
Infographic by: Oberlo.com
