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Ooma conducted a study to determine the most popular messaging apps across different countries, visualizing their findings in a striking global map. Their research highlights a clear leader in the industry: Meta, the parent company of both Facebook Messenger and WhatsApp, which dominate worldwide usage.
Meta is bringing a new experience to Threads’ web version with
customizable feeds stacked in columns.
This new interface is currently in testing, so anyone who’s
part of the test will be able to add separate columns for things like their favourite
searches, tags, accounts, saved posts, and notifications.
This integration may sound very similar to TweetDeck that was originally launched as a third-party app to access Twitter (now X), later acquired by X and some time after, turned into a paid service that is now called ‘X Pro.’
As its latest major move in the world of AI, tech giant Meta
has added its AI chatbot on all of its platforms: Facebook, Instagram, WhatsApp
and Messenger (minus Threads). The chatbot is available on each of these apps
as a dedicated search bar.
Meta’s AI chatbot is powered by the company’s Llama 3 model –
Meta’s most powerful AI model yet (even better than ChatGPT), and which it
claims to be “the most intelligent AI assistant” that can be used for free. This
should automatically make Meta’s integrated AI chatbot one of the best AI
assistants out there too.
GLAAD, the largest advocacy organization for LGBTQ+ , accuses Meta in its new report of allowing hate against the trans community to a dangerous extent on its platform.
In the report, GLAAD provides evidence that shows how Meta’s
moderation system has enabled a large number of violent and hateful posts against
trans people, that are potentially responsible for propaganda campaigns and
offline violence. The evidence cited exhibits posts with anti-trans content
posted to Facebook, Instagram, and Threads from June 2023 to March 2024 by
anti-trans extremists.
The posts appear to consist of hateful language and slur, which GLAAD has reported to Meta via its standard reporting systems. However, the organization asserts that Meta’s systems either failed to recognize the reported content as problematic or refused to take it down, even though it clearly violated the company’s policy against hate speech. This in turn poses real-life harm to the LGBTQ+ community.
TikTok is promoting its search function by adding a new condition
in its latest monetization program Creator Rewards. According to the new metric,
a fraction of creators’ earnings will be dependent on how well their content matches
with topics that other TikTok users are searching for on the platform.
The metric, called Search Value, is one of the four core
elements that TikTok will be using to establish its creators’ payouts. It is
similar to how SEO works, particularly in context of its ‘keyword research’
tactic. Keyword research revolves around making content that aligns with what people
are looking up on search engines, mainly Google.
On TikTok, creators can optimize their content in alignment with frequently searched topics by relying on Creator Search Insights to discover trending searches. According to TikTok, these insights can provide creators with ideas for their content, so they can design their creative strategies that best meet audience’s interests. Mainly, the insights tool provides suggestions for video layouts, based on both personalized and general data.
WhatsApp has been working on new text formatting options
that it has just launched to all its users on Android, iOS, Web, and Mac.
Until now, the formatting options that have been available to WhatsApp users are bold, italic, strikethrough, and monospace. In addition to these, the four newly added ones include bulleted and numbered lists, block quotes, and inline code. These are meant to facilitate improved communication among users by enabling them to organize and emphasize specific information.
Ahead of the 2024 elections across Europe, TikTok has announced the addition of a local language Election Centre in its app that is dedicated to providing people with factual local voting information for all 27 individual EU Member States.
The social media company has taken into consideration the substantial number of people across Europe that visit its platform - more than 134m of them, many of whom are also going to be casting their votes in the upcoming European elections. Owning responsibility as a popular social media platform, TikTok will be working with local electoral commissions and civil society organizations to set up in-app Election Centers where its community can find “trusted and authoritative information.”
YouTube has a bunch of new announcements: an update to
YouTube Studio’s mobile app, expansion of Gift Memberships, and updated Product
Tagging.
First off, the new YouTube Studio update will allow creators
to make direct uploads from their camera roll to the app by tapping on the +
icon in the app. Additionally, creators will be able to set their video
monetization status during the upload process, hence making content management more feasible.
Next, YouTube is experimenting with a new Community Posts feed in its mobile app for both iOS and Android devices. Community Posts has become a popular engagement feature where creators share text-based updates with their subscribers. Back in May of last year, YouTube made Community Posts available to all channels.
Meta is making an important change to Instagram and Threads’
policy – limiting recommendation of content related to politics and social
issues from accounts that a user does not follow, across the platforms. Meta plans
to bring this update to Facebook some time later, too.
The changes will be implemented only in places where recommendations
are displayed to users, like Explore, Reels, in-feed recommendations, and
suggested users. No changes will be made to the way content is displayed from accounts
that a user follows. This means that accounts that aren’t eligible to be
recommended could still post political content that their followers will be
able to view in feed and Stories.
While users will be seeing less of political content by default, they would still be allowed to opt into seeing more of such content if they wish to. The option will be available in account settings, specifying content that is “likely to mention governments, elections, or social topics that affect a group of people and/or society at large.”
Bluesky, the decentralized Twitter rival, is preparing to be officially released for users to sign up to it. The platform has been in beta testing for a year now, where it has been able to gain over 3 million users.
CEO of Bluesky, Jay Graber, revealed that the company had been
working on some moderation features and attempting to further stabilize the platform’s
setup before launching it out of the beta stage.
As a decentralized platform, Blusky currently has no more than 40 full-time employees. Graber has reported there are 1.6 million monthly users on the app and thanks to its unique AT Protocol feature, it has 25,000 custom feeds too. Later this month, Bluesky will also start allowing third-party developers to host their own servers on its underlying Protocol, which will enable anyone to set up their own server.
Snapchat has launched a new promotional campaign, where it has
highlighted how its platform is “different” from others in the present era of
social media.
Snapchat asserts that social media, in its “adolescence” age,
has begun to lose its essential purpose of connection and support. Instead,
according to Snapchat, social media platforms and the way we share our moments on
them, have become more curated now, and friends have started to feel more like
strangers.
Well, Snapchat is not really wrong here. But what is it that its platform is doing differently? One aspect that Snapchat could be seen as distinguishable from in its usage is the absence of a feed. Unlike other platforms, Snapchat’s goal is not to make a user’s content reach as many people as possible.
After an unsuccessful attempt at reaching a new rights
agreement, TikTok and Universal Music are parting ways, which will likely have
a significant impact on TikTok, considering that music is a key element on the platform.
The decision was announced by Universal Music, revealing
that it will pull out from TikTok on the 1st of February, after a partnership of 3 years. The music company also claimed that the reason behind
its withdrawal has been due to TikTok’s offered deal being insufficient to compensate for
its artists and protection regarding generative AI.
“Upon expiration of the current agreement, Universal Music Group, including Universal Music Publishing Group, will cease licensing content to TikTok and TikTok Music services,” adds the music company.
As a way to celebrate black history, TikTok has announced a
Black History Month program, which will highlight some of the top talent from
the black community in the app. This program is part of TikTok’s larger initiative
‘Visionary Voices’ that has been running for three years now – where TikTok shares
the best performing and most influential creators on its app.
TikTok’s 2024 #BlackTikTok Visionary Voices List shines a
spotlight on black creators, business owners, as well as industry disruptors that
have used their creativity to generate a positive influence across TikTok and other
platforms.
TikTok seems to be moving away from one of its core elements:
vertical format for videos. Some creators have reported that they are being
prompted by TikTok to post videos in a horizontal format. The pop-up message
says that posting videos longer than 1 minute and in landscape mode would boost
views within the first 72 hours after they are posted.
In fact, TikTok is asserting that these videos will be the only “eligible” ones to get increased views. Considering that vertical, full-screen videos are an essential visual element of the app, it doesn’t leave much room to see why TikTok is promoting landscape format.
Despite the integration of Community Notes in X (formerly
Twitter), which were expected to help in reducing the spread of false
information, it seems like plenty of harmful content could still easily spread across
the platform.
This has been especially evident from a recent occurrence involving singer Taylor Swift, whose fake and controversial AI-generated images gained more than 27 million views and 260,000 likes on X, eventually leading to the account responsible for them being taken down by X. Failing to control the spreading of the images, X adopted a rather poor approach of entirely blocking searches for ‘Taylor Swift’ in the app.
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