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How did the Facebook and Instagram video advertising evolve?

People are more and more attracted to the video formats of advertising especially the short video forms such as reels, stories and feeds rather than the longer forms i.e., IGTV, Facebook Watch, and Live. Research from Ipsos reveals that the best and most efficient way to connect to various brands is through Facebook and Instagram video ads, as cited by the video viewers.

The social media giant, Facebook announced that the company is testing out some new options for topic targeting within Facebook In-Stream video, moreover, the Facebook Stories ads and Instagram Reels ads are also being tested in order to enhance audience engagement and provide better opportunities to different brands.
 


Reportedly, more than 2 billion people on Facebook watch In-Stream videos every month, and therefore, around 70 percent of video ads views on In-Stream alone are completed. This is the top reason why Facebook is offering better advertising options within the In-Stream videos.

Facebook to soon release new video advertisement options on Facebook and Instagram

 


Facebook is allowing academic researchers to access political advertisement data through its platform, so they can provide their input in terms of identifying flaws and discrepancies related to elections, so as to contribute to the transparency of elections.

 

Facebook is allowing access to over 1.3 billion political ads that have been published through its platform in the past three months. The social media company has an Open Research and Transparency platform where researchers will be required to apply if they wish to collect advertisement data through Facebook.  

Researchers can Now Get Access to Facebook’s Political Ad Data

 


Facebook gives its users the option to “hide ads” displayed on their Feed and in return asks for the reason to hide an ad. Social media expert Matt Navarra reported that Facebook is now asking additional questions when a user chooses to hide an ad.

 

The newly added options that Facebook is giving users to know their reasons behind hiding a particular ad include: Too personal, Repetitive, Sensitive Topic, and Knows too much.

Facebook Wants to Know More about Why you Choose to Hide an Ad on its Platform

 

How ads have evolved over the years

Advertisement is the core aspect for any business and a major strategy to market a product or a service. The early days included advertisement being done on newspaper but we are long past that era. There are a very few people who even read newspaper let alone see an ad on it. Ads have evolved quite drastically over the years and with the digital era we are in, it is more effective than ever.

How ads have evolved over the years #infographic

 

Facebook Trends that you need to know

Facebook is one of the biggest social network platforms in the world right now. The power it packs in terms of the audience is unmatched. Not only you can share memes, photos, videos, but you can also start a new business solely through Facebook.

Facebook Trends that you need to know #infographic

How does mobile ads work?


Have you ever noticed at some point that a product or a thing you were just talking about with your friend pops up as an ad in a mobile app? Seeing such a specific mobile ad just a few minutes after you were talking about it makes you wonder if your phone is listening to you or reading your mind. Sometimes your phone may not be even with you but you would still see some sort of ad.


Well, it’s all a game of targeted marketing. Many social media platforms offer targeted marketing to the marketers to give them better results. Brands are required to get permission from third-party sites or applications to review your internet history and cache. Cache is very valuable for the AI and marketers because it helps optimize the ads according to it. Brands usually review the social media channels and websites that you visit and collect the relevant data to show you a specific ad.


How does mobile ads work? #infographic

Facebook announces advertising options for the upcoming Christmas holidays

Holidays bring along some amazing sales that excite people from all around the globe. One of the biggest events, i.e., Christmas, is just 65 days away, which will pass in a snap. Since the world has shifted to digital technology and markets have been brought to social media for enhanced engagements and better sales, Facebook just brought a new update at the right time. The tech giant has announced some cool new tools for advertising to be launched soon in order to promote sales and attract more buyers.

New updates will not only be made available for Facebook but Instagram as well. Because Instagram is also considered a great source of advertisement, the new ad tools would work best for both the platforms.



New tools will allow you to ad product tags to your products within the Ads Manager. Product tags, however, were launched back in 2016, but not all the businesses were able to integrate them into their paid promotions. Product tags are something that many potential buyers expect from reliable companies to add to their products.

Facebook announces advertising options for the upcoming Christmas holidays

The power of Ad Marketing as illustrated by Facebook

There are a great number of marketing strategies that have proved to be quite helpful for the companies in their rainy days, and similarly, Ad marketing has become one of the powerful marketing tools since its launch. Facebook has been using this tool to boost its marketing services, and truth be told, the progress is obvious. Currently, Facebook leads the social media battle because of its soaring engagement rates and better performance than Instagram, Snapchat, etc.

One of the key features that make any ad reach thousands of people in a matter of seconds is its objective. An ad is nothing but a waste of visuals if its objective is inaccurate. Another important feature is placement. It might sound like an unusual factor to consider, but you will be surprised by the difference the right placement of an ad makes.

The power of Ad Marketing as illustrated by Facebook #infographic

New Tips to help Improve Facebook Stories and Video Ads

Facebook ads and brand awareness are very crucial for digital marketer. Facebook is one of the biggest social media platforms out there and a big resource for marketers to market their product using its vast and flexible ad process. Marketers use a lot of ways to market their products through paid ads, video marketing and even Facebook stories whichever is better for them to reach their objectives.

New Tips to help Improve Facebook Stories and Video Ads #infographic

To restrict the spread of post-election misinformation, Facebook is planning to put an end to political advertising as revealed by a source who was in direct discussion with the company.


According to the anonymous source, Facebook has spoken to experts about potential election scenarios, including the possibility of Donald Trump using the platform to dispute election results. 


It was reported by the New York Times that Facebook CEO Mark Zuckerberg and some company executives had daily meetings to discuss ways to tackle election dispute caused by the platforms. They also considered the option of completely eliminating political ads since the November 3rd elections. 


Although Facebook hasn't provided details on the matter, spokesman Andy Stone mentioned in a statement that the company is considering ''a range of political advertising options during the closing period of the election.''. 

Facebook Considers Halting Political Ads to Curb Post-Election Misinformation

What is the best time to post on social media?

Social media has become a part of our daily lives. People consume it more quickly than anything else. It has become the most popular source of information than radios or televisions. If you have a business, then you must consider the switch to online platform because it is the best platform to promote your brand.

With the constant browsing and consumption going on in the social media world, there are also some times of media isolation which is the worst time to post something. Every platform is different and they have different busy days which is usually the best time to post anything.

What is the best time to post on social media? #infographic


An antitrust law has been proposed in Australia that is forcing tech firms to pay for news that appears on their social media platforms. Google has raised its voice against the law, saying that the law would adversely affect content creators and channel operators. 


According to Google, the law would assist big media firms inflate their search ranking artificially, hence receiving an unfair advantage over individuals who are running their own websites or YouTube channels. Google's YouTube video service helps individuals and companies run their channels that feature advertisements, and as a result, generate revenue for both themselves and YouTube. 

Google is not Happy with the Proposed Australian Antitrust Law

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