A sales process thrives on generating leads. It is deemed as the most important aspect of a sales process and with technology, the accurate number is now visible. To generate more leads, we use target audience and market the product to them to gain better results. With the digital age we are in, capturing the attention of the right audience is the most important part of marketing a product and it all boils down to selecting the right approach.
Like social media marketing, when you are about to start an ad, you will see that there are many options available for you so that you can target the audience perfectly. From interests and activities to demographics and geographics, we can generate maximum leads and boost the sales process.
There are two major approaches to lead generation – inbound and outbound. These two are very valuable and bring some key insights to your lead generation table. You always want to know how good your targeted marketing is going and these two can help you with that.
In the following infographic, we will look at the details as well as the differences and similarities of both of these marketing techniques.
Infographic by: spiralytics