As part of its eCommerce efforts, Facebook is bringing a new range of tools for shopping and discovery on Facebook, Instagram, and WhatsApp.
CEO of the social company, Mark Zuckerberg, acknowledged that Shops on Facebook and Instagram get over 300 million visitors a month. Facebook released its Shops feature just a year ago, and it has already become widely used with over 1.2 million monthly active Shops.
The company is therefore expanding Shops by bringing it to WhatsApp now. With the help of Shops on WhatsApp, businesses can exhibit their shops within the app, hence providing a more convenient way for customers to discover products of their interest and acquire relevant information related to the brand.
Shops is likely to get more user engagement on WhatsApp, as the messaging platform is the most widely used one all over the world. Facebook is planning to create more business tools for the app, so as to broaden its usage, especially in growing digital markets like India, that has more than 500 million WhatsApp users.