Meta is continuing to encourage Instagram users to use Reels and make more content using its short-form video feature. Instagram has enabled displaying of all forms of videos posted on the app as Reels, which indicates that the company is focusing on Reels more than ever, so much that Meta believes that in order for your content to reach more audience, Reels must be a part of your marketing approach.
According to Instagram, over 45% of accounts now interact with a Reel in the app at least once a week. This shows how much social media users have become more comfortable with engaging with short-form content. Of course, the trend was initiated by TikTok, and was adopted as a strategy by other platforms after TikTok’s massive popularity, in order to keep up with the usage shift.
To further develop creators and brands’ interest in using Reels, Instagram has recently introduced a bunch of tips that can help maximize content reach, the top most of which are about immediacy and creativity.
First, Instagram suggests that brands must highlight their mission or showcase their products within the first few seconds of a Reels clip. Second, Instagram encourages getting creative and experimental, which would create both entertainment for viewers, as well as make a brand stand out in its personality.