Messenger is introducing a bunch of new features based on the holiday season, including new AR effects, Soundmoji options featuring Taylor Swift’s album, and a new option of bill-splitting within group chat threads.
The interactive AR features are part of the new group effects for video calls and can be accessed by multiple people in a group video chat. Messenger has collaborated with some of the high-profile influencers from other apps for these effects, like King Bach, TikTok star Bella Poarch and Zack King. Of course, this is part of Facebook’s attempt to attract young users to its platform; something that it has been lacking.
For a similar purpose, Facebook has added new Soundmoji options featuring the world’s favorite artist Taylor Swift and her new album Red. Soundmojis are Messenger’s emoji characters with audio snippets that can be played by users when they receive a message with a Soundmoji.