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New Chart Tracks Social Media Platform Preference by Age

Social media platforms can be thought of as a virtual town square where billions of people meet daily to shape modern culture using simple digital tools that become a part of our collective consciousness. Ooma’s new analysis shows which age groups contribute the most to each platform.

New Chart Tracks Social Media Platform Preference by Age

5 Tips on How to Grow a YouTube Channel in 2025

Looking to grow your YouTube channel in 2025? Learn proven strategies to boost your views, subscribers, and engagement with this actionable guide tailored for today’s content creators. Video content accounts for around 82.5% of the internet traffic! This is a clear sign that video is now the preferred way people consume content on the internet. DIY tutorials, entertainment, & everything in between, viewers are choosing videos over blogs and articles.

That's why there's never been a better time to work on your YouTube Channel than today! So, in this guide, we will show you 5 tips on how to grow a YouTube channel in 2025. To fast-track your way to success, you can also grow YouTube channel with AIR Media-Tech like thousands of other creators.

5 Tips on How to Grow a YouTube Channel in 2025

Which Brands Have the Most Followers on Social Media infographic

The team at Qualtrics illustrates the dominance of the social media landscape through a graphic ranking of the top brands based on their number of followers. They show us the number of followers each brand has on X, Facebook, TikTok, and Instagram. The team’s graphics display a ranking of overall follower count and rankings on each platform.

Which Brands Have the Most Followers on Social Media infographic

50 Top Influencers by Industry

Today, social media influencers dominate what we see on the Internet and have revolutionized marketing and the attention economy. The team at LLC Attorney took a closer look at these dynamics with a graphic showing us 50 top influencers in a variety of industries. The team ranked the influencers by their number of followers across platforms.

50 Top Influencers by Industry

Ranking the Most Popular Superheroes Based on Social Media Followers

We know our favorite Marvel and DC heroes can defeat the villains and save the planet all in a day, but how would they fare in the world of social media? The PixlParade folks put our heroes to the test by calculating the number of followers the most popular heroes had on Facebook, Instagram, and X (Twitter). The rankings reflect the fierce rivalry between Marvel and DC. Marvel’s Iron Man and Captain America took the top two spots, but DC’s Batman broke through the Marvel offensive to claim spot number three.

Ranking the Most Popular Superheroes Based on Social Media Followers

 

What is the Most Popular Messaging app in Countries Around the Globe

Messaging apps have revolutionized communication, offering a budget-friendly alternative to traditional texting by leveraging Wi-Fi instead of SMS. These apps bridge international gaps, allowing users to connect without the constraints of costly call plans.


Ooma conducted a study to determine the most popular messaging apps across different countries, visualizing their findings in a striking global map. Their research highlights a clear leader in the industry: Meta, the parent company of both Facebook Messenger and WhatsApp, which dominate worldwide usage.

What is the Most Popular Messaging app in Countries Around the Globe infographic



Meta is bringing a new experience to Threads’ web version with customizable feeds stacked in columns.

 

This new interface is currently in testing, so anyone who’s part of the test will be able to add separate columns for things like their favourite searches, tags, accounts, saved posts, and notifications.

 


This integration may sound very similar to TweetDeck that was originally launched as a third-party app to access Twitter (now X), later acquired by X and some time after, turned into a paid service that is now called ‘X Pro.’

Meta is Testing a New Customizable Feed UI on Threads’ Web Version



As its latest major move in the world of AI, tech giant Meta has added its AI chatbot on all of its platforms: Facebook, Instagram, WhatsApp and Messenger (minus Threads). The chatbot is available on each of these apps as a dedicated search bar.

 

Meta’s AI chatbot is powered by the company’s Llama 3 model – Meta’s most powerful AI model yet (even better than ChatGPT), and which it claims to be “the most intelligent AI assistant” that can be used for free. This should automatically make Meta’s integrated AI chatbot one of the best AI assistants out there too.

 

Meta’s Advanced AI Assistant Makes its Way to Facebook, Instagram, WhatsApp, and Messenger



GLAAD, the largest advocacy organization for LGBTQ+ , accuses Meta in its new report of allowing hate against the trans community to a dangerous extent on its platform.

 

In the report, GLAAD provides evidence that shows how Meta’s moderation system has enabled a large number of violent and hateful posts against trans people, that are potentially responsible for propaganda campaigns and offline violence. The evidence cited exhibits posts with anti-trans content posted to Facebook, Instagram, and Threads from June 2023 to March 2024 by anti-trans extremists.

 

The posts appear to consist of hateful language and slur, which GLAAD has reported to Meta via its standard reporting systems. However, the organization asserts that Meta’s systems either failed to recognize the reported content as problematic or refused to take it down, even though it clearly violated the company’s policy against hate speech. This in turn poses real-life harm to the LGBTQ+ community.

LGBTQ+ Advocacy Group GLAAD Expresses Angst against Meta for Enabling Anti-Trans Content



TikTok is promoting its search function by adding a new condition in its latest monetization program Creator Rewards. According to the new metric, a fraction of creators’ earnings will be dependent on how well their content matches with topics that other TikTok users are searching for on the platform.

 

The metric, called Search Value, is one of the four core elements that TikTok will be using to establish its creators’ payouts. It is similar to how SEO works, particularly in context of its ‘keyword research’ tactic. Keyword research revolves around making content that aligns with what people are looking up on search engines, mainly Google.

 

On TikTok, creators can optimize their content in alignment with frequently searched topics by relying on Creator Search Insights to discover trending searches. According to TikTok, these insights can provide creators with ideas for their content, so they can design their creative strategies that best meet audience’s interests. Mainly, the insights tool provides suggestions for video layouts, based on both personalized and general data.

TikTok Announces New Payout Metric as Part of its Monetization Program: Search Value



WhatsApp has been working on new text formatting options that it has just launched to all its users on Android, iOS, Web, and Mac.

 

Until now, the formatting options that have been available to WhatsApp users are bold, italic, strikethrough, and monospace. In addition to these, the four newly added ones include bulleted and numbered lists, block quotes, and inline code. These are meant to facilitate improved communication among users by enabling them to organize and emphasize specific information.


WhatsApp is Bringing New Formatting Options that Help with Organizing and Highlighting Text in Messages



Ahead of the 2024 elections across Europe, TikTok has announced the addition of a local language Election Centre in its app that is dedicated to providing people with factual local voting information for all 27 individual EU Member States.



The social media company has taken into consideration the substantial number of people across Europe that visit its platform - more than 134m of them, many of whom are also going to be casting their votes in the upcoming European elections. Owning responsibility as a popular social media platform, TikTok will be working with local electoral commissions and civil society organizations to set up in-app Election Centers where its community can find “trusted and authoritative information.”

TikTok is Playing its Part in Combating Voting Misinformation and Deceptive Acts ahead of Election Day

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