The power of social media is unmatched. There are billions of people on the social media platforms and they consume media on those platforms faster than a termite. The previous decade is solely responsible for the majority of the growth in social media and it has empowered users to connect with each other.
The position of social media today has given birth to lot of openings and opportunities for marketers to market their products through social media. It is known as social media marketing and it is a fully fledged job position that puts your product in front of billions.
Not only that, the influencers on every social media platform have also played a huge role in building a community. They have achieved a celebrity status through social media and they can now be hired to market your product. Brand awareness is the name of the game and making an influencer a brand ambassador is the best way to achieve reach and engagements.
Take a look ar the following infographic for more information.
Infographic by: spiralytics