Meta is updating its Brand Rights Protection Manager tool
that helps detect product replicas in product listings, with new measures directed
at helping brands to protect their IP. Around the same theme, Meta is also
launching a new Intellectual Property Reporting Center that consists of a
database of IP reports to ensure more efficient tracking of them. Additionally,
a new Protecting Businesses section has been added on the Meta for Business
website, where businesses can find helpful notes and guides to assist them in
developing a brand protection strategy.
Within the Brand Rights Protection Manager, Meta is adding
some AI-powered features to the Brand Rights tracking tool that provides
product security by detecting duplicates based on reference images uploaded by
the business. The updated system, according to Meta, will ensure broader
protection of products by finding better, more refined matches based on how a
brand has previously made use of the tool. Its search abilities will also be
also broader-reaching, hence simplifying the process of discovery. Moreover,
Meta has increased the limit of image uploads from 50 to 200 images at once. This
will allow Meta’s systems to have a wider range of variations for better cross-checking.
Meta is also providing more control to copyright owners over
their content by expanding image ownership tagging in the Brand Rights
Protection Manager, as well as blocking of violating content.
Next, the Intellectual Property Reporting Center is aimed at
improving the process of IP reporting “by saving relevant account information
and keeping reporting history in one place.” The IP Reporting Center can be
accessed by logging into a Facebook, Instagram or Business Manager account. “Multiple
users who are logged in under the same Business Manager account will be able to
see reporting history for the entire business,” says Meta.