TikTok’s influence continues to grow over people’s behaviors and interactions on social media, including new trends, discovering music, and creating content. With that, the platform is looking back at the key shifts that have happened in 2022, and based on that, offering marketers its perspective on what to experiment with in the coming year.
TikTok has published a new report for 2023 called “What’s Next,” where the company has discussed predictions for marketing trends and shared insights and tips based on recent statistics. There are three main categories that marketers could learn from in the guide, namely Actionable Entertainment, Making Space for Joy, and Community-Built Ideals.
Actionable Entertainment focuses on what makes brand promotions more entertaining on TikTok. For that matter, TikTok suggests marketers to rely on techniques that maintain viewers’ attention. For example, syncing sounds to transitions or adding text overlays – basically anything that aligns with users’ interests and latest usage behaviors.
For creators specifically, TikTok suggests using storytelling methods to promote content, which it believes to be significantly effective in driving the impact of a message.
Next, in Making Space for Joy category, TikTok talks about how creators and brands need to give importance to creating a joyful space for people on the app where they can feel uplifted, whether with the help of humour, relatable points of view, or relaxation.
Finally, the Community-Built Ideals category is all about the value of building community in the app and enhancing resonance with the audience. This could be done by helping people discover shared interests, perspectives, and paths in life.
TikTok’s 2023 guide for marketing seems to offer helpful tips and notes that brands and creators can learn from. If you are considering making your promotions effective on TikTok, you can refer to the complete guide.