Some users on TikTok are seeing a new ‘Shop’ tab in the app
on the main screen, next to the ‘Following’ and ‘For You’ tabs.
Earlier, TikTok was testing another new feed called ‘Nearby,’ where users could discover local content. While the tab hasn’t officially made its way into the app as of yet, it seems like TikTok has begun experimenting with a new eCommerce element simultaneously. Via the Shop feed, users will be able to connect to the TikTok Shop display, directly.
Marketplace has been one of Meta’s most useful eCommerce
incorporations, providing a space for customers to discover and connect with
reliable local sellers to purchase from. The platform has been recently updated
with a new feature that allows sellers to record and upload videos in their
listings.
Up until now, sellers were only able to add photos to their product listings. Explaining how videos can help enhance a business’ presence on Marketplace, Meta says that videos “can give you 360-degree views of an item, greater proof that the item a seller has listed is what they say it is, and that they actually have the item on hand making the buying process smoother and safer.”
The term “Black Friday” is used to refer to the day after
Thanksgiving Day in the United States. It first became widely known in the 1980’s.
This term was originally created by the police as they associated the chaotic atmosphere
especially traffic congestions with the unofficial start of the Christmas
shopping season. Black Friday has regularly been the busiest shopping day of
the year since the early 2000s. This is so because many retailers started
offering exceptional discounts and opening up their stores earlier in the
morning to entertain as many consumers as possible.
In an effort to promote eCommerce activities on its
platform, TikTok is gradually rolling out its latest in-app shopping tools to
users around the world. Among these, the company recently launched a ‘Shops’ functionality
in the US.
Shops isn’t all that new to TikTok, as it’s already been available to users in the UK and Southeast Asia for about a year now. The tool is added in the app in form of separate tab where users can discover products and make purchases directly.
It has been three years since Instagram launched its @shop
account, where it has featured numerous small businesses. The company is now opening
its first ever physical retail pop-up store in NYC, where it is showcasing some
of the most popular home, beauty, and lifestyle products featured in its @shop
listings. The shop will also feature other exclusive items.
The pop-up shops initiative is a part of Meta’s larger effort to promote eCommerce, and Instagram is a key app for this matter, with 70% of users turning to it for product discovery, and 87% of people claiming that influencers on the platform have inspired them to make a purchase or book a trip.
To help
businesses enhance their eCommerce practices on Google, the tech giant is
introducing some new tools for brands, including a new ratings program
called the Shopping Experience Scorecard Program and additional insights
into key product trends.
The new shopping experience rating program has been designed
to provide customers with insight into the performance of each brand, based on
past activity. For instance, brands that receive high ratings based on good
services would receive a ‘Trusted Store’ badge by Google, hence highlighting their
potential to customers. The badge would appear next to the seller’s free
product listings on the Shopping tab.
Google explained how the program would decide to offer
badges to the sellers: the program will track different elements of service
provided by the sellers, including shipping speed, shipping cost, return cost,
and return window. Then, each element would be rated individually, ranging between
“Excellent”, “Comparable”, or “Opportunity.”
Moreover, the performances of the brands will be monitored constantly, so as to provide accurate and updated insights to customers.
Twitter is
expanding its eCommerce approach, with the addition of options like product
listings and a newly released feature called Twitter Shops. This feature has
been designed to help users view all the products listed by a business via
Twitter.
Through Twitter Shops, brands will be able to handpick a
collection of up to 50 products to showcase to customers on Twitter. Similarly,
customers will be able to browse products from their favourite brands directly
on Twitter.
In celebration of Valentine’s Day, Instagram launched a
special livestream shopping event, hosted by Instagram influencer Paige
DeSorbo, who has 658k followers in the app. DeSorbo is also a host of weekly
fashion streams on Amazon Live, which makes her an experienced personality to help
maximize Instagram’s eCommerce push on Valentine’s Day.
Other known personalities that have joined DeSorbo in the
livestream include Celebrity stylist and reality star Brad Goreski with 787k
followers, Makeup artist Kelli Anne with 128k followers, Reality stars Uche
Nwosu and Clinton Moxam with 247k and 409k followers, respectively.
Snapchat has updated its AR tools with yet another eCommerce
related feature called Catalog-Powered Shopping Lenses. This is offering a
variety of virtual try-on options for users and simultaneously facilitating brands
to showcase their products within a single Lens on the app. Each item displayed
in the Lens will also provide you details about the product, including its
price.
These Catalog Lenses will be directly linked to brands’ product
catalogs, so you may check out other similar products offered by the companies.
At the same time, Snapchat will be able to deliver direct, product-aligned
feedback to brands, in real-time.
This eCommerce and AR collaboration by Snapchat will also give
valuable insights to the company in terms of what products its users are
interested in engaging with. The data will also help it improve its ad target
systems as well as the performance of its campaigns.
Snapchat has also updated its Lens Web Builder tool with new templates and tools to streamline the process of creating shopping AR Lenses for brands. For example, brands can build AR experiences by using pre-made functions, while users point and click their way through the Lens creation process.
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