TikTok is streamlining the process of using its Creative Center with the help of its latest innovation: a new AI-powered ad creation model called Creative Assistant, dedicated to assisting advertisers through various aspects of the creation process of ad campaigns and videos. During the process, advertisers will be able to acquire relevant examples, recommendations, tools, and sample ad scripts.
To put it briefly, Creative Assistant will act as a holistic guide incorporating TikTok’s best practices and all its existing Creative Center options, to make their access simpler, precise, and easier. In TikTok’s words, Creative Assistant ‘draws information from a wealth of TikTok-focused creative knowledge,’ hence providing users with “the most relevant responses” during the ad or video creation process on the platform.
TikTok’s top ads database has been active since 2021, while the company launched its ad script generator tool only some time back. Creative Assistant will provide easy access to these elements, so advertisers can get started with their campaign creation.
The tool will not only be helpful for beginners in the marketing world, but also researchers who want to study the creative landscape on TikTok.
Creative Assistant is now available on mobile and desktop to all users that are logged in to TikTok’s Creative Center via their TikTok for Business account. It can be accessed from the icon displayed in the top right of screen. To learn more about the new tool, check out this blog by TikTok.