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Brands Gen Z’s Love the most, Compared with Older Generations


Brand preferences of Gen Z’s and older generations are not quite different for example brands like Google, Walmart and Netflix are at highest rankings. When the question narrows down to, which brands do the best with Gen Z as compared to older generations?, the answer would be different.


The data used for the rankings is consumer preference data from Morning Consult to show which brands are favored considerably more by Gen Z when compared to the general public. A brand’s position on the list is determined by the difference in favorability between Gen Z’s survey responses and the average of all U.S. adult respondents.

Brands Gen Z’s Love the most, Compared with Older Generations #Infographic

Reasons which companies are boycotted for

You must have heard the news of companies getting banned due to protests against them but, have you ever wondered why people boycott the companies? the infographic below tells us all about it.

The foremost reason due to which people “cancel;” a brand is animal cruelty. Mistreating animals is probably the most sensitive topic for US adults and that is why around 44 percent of the US respondents said they would cancel a brand for this reason.

Secondly, around 41 percent of the US adult respondents said that they would boycott a company if their workers treat the customers poorly, ahead of corruption and fraud at 40 percent.

Reasons which companies are boycotted for #infographic

Videos – A powerful tool to engage consumers

Without any doubt, the videos have been a great tool to engage and attract more and more consumers in 2021 as well. However, several brands have shifted their offerings to online platforms and that has altered the habits of the consumers. If that is the case, is a video still making an impact on the decision making abilities of consumers?

Videos – A powerful tool to engage consumers #infographic

Netflix’s subscriber growth in a year

As per the latest earning reports of Netflix, the giant online streaming service is seen to have a massive growth in the number of subscribers over a year. According to the reports, the company has hit the milestone of surpassing 200 million subscribers for the first time.

The infographic below reveals the growth of Netflix’s subscribers by region, and according to the chart, the highest number comes from the United States and Canada. As of December 31st, 2020, the company has added nearly 36.5 million paid subscribers from different parts of the world; however, 30.3 out of them were from outside the United States and Canada.

Netflix’s subscriber growth in a year #infographic

Consumer insights that will help the businesses during COVID-19

The deadliest COVID-19 virus hit the world almost a year ago, which resulted in complete and strict lockdowns in every part of the world. Due to the lockdowns, the economy of the world collapsed, education of the world suffered, people were stuck far away from their homes because of the travel ban, businesses suffered drastic losses and whatnot. Initially, people were too afraid to think about any other thing except for staying at their homes and keeping themselves safe from the deadly virus. However, gradually people started gathering their senses back and tried to come up with solutions to cope up with the loss.

If we talk about consumer insights, people were more inclined towards online shopping rather than in-store shopping even when lockdowns were lifted slightly. From groceries to clothes, medicines to household items, everything is being bought online. Those who never bought stuff online were also forced to do so because of COVID-19. We wonder if things would go back to normal again if people could go out freely and shop from stores as they used to or not? Even if the world gets back to normal, a lot of people will still rely on online shopping because of the comfort it provides. You can get whatever you want at your doorsteps with a few clicks.

Consumer insights that will help the businesses during COVID-19 #infographic

Why is Customer Experience important?

You produce a product that thousands of customers buy, you have great revenue. Sounds perfect! But, have you ever thought to enhance the use and sale of your products through customer experience? Because every product that serves a purpose to someone is most that just – a product. Prioritization is an art that is not as easy to do as it sounds. Prioritization is everywhere, from our daily lives to our work. In order to stay organized, get the maximum and desired results of your work, we need to prioritize certain things in life.

In business, providing your customers with personalized, unique, and the required experience is all they need, and it ultimately makes your company stand out from every other competitor of yours. An insight into your customers’ experience is vital in building relationships and gaining the trust of potential buyers. Getting your customer experience insight is not a piece of cake; there are numerous factors that you have to keep in mind while gathering the data. The most efficient way to extract the information is a holistic, 360-degree view so that it gets easier to get the customer information stored in different touchpoints.

Why is Customer Experience important? #infographic

How pandemic affected holiday shopping channels

Holidays are the best time for the Americans to shop; this is the time when every retailer, including international brands, put massively discounted offers in order to lure the consumers. People get crazy over the holiday discounts and get their hands on everything they had been wanting for a long time. Unfortunately, the COVID-19 pandemic has struck the world hard, and its second wave started a few weeks ago that resulted in further lockdowns. Thanksgiving suffered the pandemic lockdowns hence people couldn’t go out for shopping and celebrate in a way that they used to.

How pandemic affected holiday shopping channels #infographic

 

Now is the perfect time to build an ecommerce website

Ecommerce has revolutionized the online market and changed its shape to what we see now. It is a technology that many people are thankful for – consumers and vendors alike. Where customers can buy their favorite items online, many vendors have jumped on this bandwagon and started their own business solely on ecommerce. The industry is thriving.


Now with the unfortunate events in the shape of COVID, people are staying at home and using the internet to do a lot of things. Shopping stores closed down due to the pandemic but the business didn’t stop because people were doing online shopping right from the palm of their hands and the comfort of their armchairs. Ecommerce industry has boosted due to the whole pandemic situations and now is a great time to invest in an ecommerce website or a platform to kickstart your business.

Now is the perfect time to build an ecommerce website #infographic

How to Make Your E-commerce Store Work in a Global Pandemic


Shopping is not the same anymore, and the same goes for selling too. E-commerce has been on the rise for many years but it is in 2020, that we have seen it being developed further. Many businesses, small and big, have expanded their products and services this year in the wake of the COVID-19 pandemic. People who are starting new businesses are opting to begin directly via e-commerce due to the coronavirus still being around. There are many for a business to make it big in the online world, by maintaining your e-commerce store to give its best performance. 


The coronavirus was slowing down in many countries, but now the second wave is coming back to hit the same countries where the number of cases was getting lower. Many countries have been conducting vaccine tests and a vaccine or two have been improved as well, but it will take some time for them to become available to the public. Considering the threat that the virus is still imposing on the world outside, around 36% of consumers have responded to a survey conducted by Salesforce. They have expressed their will to shop online until the coronavirus is completely finished or a vaccine brings about an end to their fear and uncertainty.


How to Make Your E-commerce Store Work in a Global Pandemic #Infographic

 

The Data Brokers and the worth of your Data

Believe it or not, your data is out there in the market, and it is being sold to other companies. Have you ever wondered how accurate an advertisement in your mail or on your social media is? It is as if your phone is hearing you somehow and showing you the ads according to it. The accuracy of these advertisements is spot on, and it is all thanks to your data that helps the marketers advertise a product according to your needs.


Data brokering is a multi-billion-dollar industry that does the business of acquiring and selling consumer data. Once consumer data is uploaded on the internet, it is available to the data broker companies who sell it to other companies. The industry comprises many companies that collect and sell consumer data to other companies. It is usually done for marketing purposes.

The Data Brokers and the worth of your Data #infographic

How do women make the most contribution to consumer purchases?

Did you know that out of all the people in the world, it is women who contribute the most in helping the sports businesses make giant revenues? It is common knowledge that males have always been the focal point for worldwide sports sponsorships, but the recent report suggests that unlike women, men do not spare their time to make consumer purchases. However, it is women and their extensive approach that manages to keep the world of marketing intact as only 20-30% of men engage in consuming sports products compared to 70-80% of women who are making a huge impact on the GDP of most countries.

How do women make the most contribution to consumer purchases? #infographic

Nike's Direct-to-Consumer Sales Journey

As of May 2020, Nike has been able to achieve a maximum number of its sales and a large portion of its revenue generation from selling products to its consumers directly. This means that there has been no intermediary hand in between Nike's sales and large revenue generation.

The direct-to-consumer sales have been increasing for Nike every year in the last few years. The total increase in sales has been by 12%. Another significant factor in Nike's sales boost is the number of online shopping, which has increased for Nike's products by 82 %.

Nike's Direct-to-Consumer Sales Journey #Infographic

The Values-Driven Investor

 

Investors are an important part of kickstarting a business. Whenever you are going to start a business, you will need handsome investment to buy the necessary assets. However, finding an investor and convincing them is the hard part. Consumers are also a big part of a company as they are the source of income for them.


In today’s day and age, individuals are more prone to look for the reviews before making a purchase. People who consider a company’s values in the light of social and environmental issues before making a purchase are called “values-driven.” These individuals are inclined to boycott a brand if they do not meet their beliefs or contradict them in some way. These concerns also align with the interests of investors.

The Values-Driven Investor #infographic

 

The Rising Costs of Consumer Goods during COVID-19

If you’ve noticed higher costs at the grocery store since the COVID-19 pandemic broke out in March of this year, you are certainly not alone. People across the world are paying more for everyday items like toilet paper, paper towels, meat, eggs, poultry, milk, and many more household goods. Prices for grocery have been up since mid-March and have no sign of going down in the near future. 


To learn how Americans are adapting both their grocery budgets, their eating habits, and their general shopping habits during COVID-19, C+R Research surveyed over 2,000 Americans. Let’s dive a bit into their analysis to see what they found. 


Consumers complain of higher prices during the pandemic 


One of the biggest takeaways from the study from C+R Research is that most American consumers (85%) have reported an increase in spending on groceries during COVID-19. They have also reported paying more for many common household and grocery items. Not only are Americans paying more for groceries, but they are also paying more for common household goods like toilet paper, paper towels, and cleaning supplies. Consumers have also reported seeing food shortages for many items that they would regularly buy. 83% of American consumers complain they still have difficulty buying everything they’d like to while grocery shopping. 


The Rising Costs of Consumer Goods during COVID-19 #Infographic



PayPal has introduced a new installment credit option called Pay in 4, that offers customers the ability to pay for purchases interest-free, over four separate payments. The new service is actually an extension of PayPal's existing lineup of its Pay Later solutions.

With the Pay in 4 service, PayPal customers can choose to pay for purchases between $30 and $600 over a period of six weeks. Pay in 4 is included with the merchant's existing PayPal pricing.


Customers in the U.S. can access the short term payment option and can purchase over time without fees or interest. After the first payment, the remaining three are automated. Customers can manage their payments in their PayPal wallet. 


PayPal has launched Pay in 4 as a result of a finding that it observed in its Easy Payments service, that at some price points, customers preferred the option to pay over a period of six weeks. 

PayPal Introduces a New Installment Program 'Pay in 4'

Pinterest announced some creative partnerships that it developed in April to facilitate streamlined Pin creation and uploading from popular creation platforms like Canva, PicMonkey and Adobe Spark. 


This week, Pinterest published a new video overview that explains how Pinterest marketers can create impressive Pins within Adobe Spark and directly upload them to their Pinterest account.

 

The overview is beneficial for marketers who are trying to figure out ways to maximize their Pin presence and make the most out of their efforts. 


Pinterest's newest partner is Vimeo, with which the company is giving an opportunity to Pinterest marketers to create videos via Vimeo's Create platform, which helps simplify the process of creating videos. 

Pinterest Shares Overview for Marketers to Create Pins within Adobe Spark

Evolution of the United States Dairy Industry

In the United States, the dairy industry has seen quite a transformation in the past 30 years. Where small and large dairy farms have been establishing their place in the industry, small independent dairy farmers have been struggling. What makes the struggle even more overwhelming is that majority of these small farmers are close to retiring.

These large farms bring their own advantages to the table, which is why they are being accepted so widely. Ever since the introduction of these megafarms, the dairy industry has witnessed a revolution. The revolution has been so much that although the actual number of dairy farms has gone down, the milk production has only been doubled.

Evolution of the United States Dairy Industry #Infographic

The Broken Bond Between U.S. Consumers and the Stock Market

The situation in stock markets has been disconnected from the consumers ever since the COVID-19 has taken the world by storm. When a country's economic growth is on the rise, consumers are more likely to spend on luxurious items. Otherwise, they practice caution before spending unnecessarily.

 At the moment, consumer sentiments are being driven by their financial condition and buying trends. Consumer trends are depending upon the factors whether people are financially stable or not. Many people are in a worse position financially as compared to pre-corona times. Also, not many people are opting to buy large or costly products such as home appliances.

The Broken Bond Between U.S. Consumers and the Stock Market #Infographic

Life after the end of lockdown in the UK

As the lockdown due to the Covid-19 pandemic was for a couple of months long, people have shifted to online shopping, whether it was food, clothing, or any other stuff. E-commerce was evolving a lot quicker than imagined during the lockdown. However, as the pandemic lockdown in the United Kingdom comes to an end, shops, including the unnecessary ones, are also reopened for the public. With their reopening, one thing that has been noticed is that the retail norms have been completely changed forever.

Life after the end of lockdown in the UK #infographic

Consumer shopping trends amidst coronavirus

The pandemic of 2020 has taken the world by storm. People are stuck inside their homes, waiting for the cure and hoping that the disease doesn’t spread anymore. The sheer death and destruction this pandemic have brought us has made our lives miserable.

Amidst the shock and awe, the consumer shopping and spending trends have changed very dramatically. People are still only adjusting to this lockdown life by taking up their hobbies like gardening, reading among other things. In the start of the lockdown, the main concern for the people were the essentials as there was a threat that general stores will be closed and we will have a little Walking Dead situation on our hands. Fortunately, that wasn’t the case and precautions were taken up to sustain the general essential businesses.

Consumer shopping trends amidst coronavirus #infographic

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