Digital audio streaming has made its place in a big way in
the past ten years. The data provided by Statista’s Digital Music Outlook shows
that the market size of music streaming increased to US$30.33 billion in 2022,
reaching a total of 776.2 million users.
The pandemic years brought an actual growth in the podcast industry,
as people wanted means of entertainment while staying at home which drove up listenership
and advertiser investment. According to Megaphone, a podcast technology company
owned by Spotify, where 2021 was a time of “content explosion”, 2022 has been
one of “diversification”, as the most noteworthy jumps in podcast downloads
came from markets newer to the medium, such as Spain (+298 percent), Italy
(+244 percent), and France (+375 percent), while the highest growth in unique
listeners in terms of age groups was the 13-17 year olds (+49 percent) and the
55-64 year olds (+45 percent).






