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TikTok seems to be moving away from one of its core elements: vertical format for videos. Some creators have reported that they are being prompted by TikTok to post videos in a horizontal format. The pop-up message says that posting videos longer than 1 minute and in landscape mode would boost views within the first 72 hours after they are posted.

 

In fact, TikTok is asserting that these videos will be the only “eligible” ones to get increased views. Considering that vertical, full-screen videos are an essential visual element of the app, it doesn’t leave much room to see why TikTok is promoting landscape format.

TikTok is Encouraging Creators to Post Landscape-Shot Clips for Increased Views



YouTube is improving its ad controls that are meant to “optimize creator revenue” and make ad placement more effective. The new ad control options will be rolled out some time in November.

 

As a result of improved ad control, content creators on YouTube will no longer need to manually select ad formats (pre-roll, post-roll, skippable, and non-skippable ads), as YouTube will simplify the process by determining relevant ads for viewers. This will “both maximize revenue and ensure a positive viewing experience,” says YouTube.

 

It is important to note that over 90 percent of the videos on YouTube already have various ad options enabled by default, which means that most creators wouldn’t notice the update.

 

On the other side, since the update will result in mid-roll ads in some videos, many users may find it disruptive and annoying. The new ad control settings, however, will be applied on new uploads only, therefore the ad formats displayed in all previous videos will remain unchanged.

YouTube Announces New, Improved Ad Control Updates that Enhance Creator Revenue and Viewing Experience



Launched initially for iOS devices in April, YouTube’s enhanced bitrate 1080p quality option for videos is now being expanded to desktop users, as a YouTube premium feature.

 

Enhanced bitrate is basically a more improved version of the 1080p HD resolution. While it doesn’t make a major difference to the quality of a video, it does add more clarity and crispness to the original 1080p quality, according to YouTube. Users could therefore enjoy a better viewing experience particularly with videos that contain more motion or details, like sports or gaming videos.

 

YouTube’s Latest Premium-Exclusive ‘Enhanced Bitrate’ 1080p Quality Option Rolls Out on Web



YouTube is experimenting with yet another interesting feature on its app, powered by AI. A new quiz option has been created to test users’ knowledge on various topics of their interest that they have explored on YouTube via educational videos. The functionality is also aimed at helping YouTube determine how well a video on its platform covers a given subject.

 

The quizzes, generated by AI, will appear on users’ YouTube Home feed, asking them questions relevant to the subject covered in a video that they recently watched. ”If you choose to take a quiz, a link to the recently watched video will appear under it so you can easily navigate back to learn more about the topic at hand,” adds YouTube.

YouTube is Testing a New ‘AI-Generated Quiz’ Functionality



YouTube has created a ‘Test & Compare’ feature; one of the platform’s most-requested tools, that is meant to help creators in their decision to pick thumbnails for their videos. The feature is currently in its initial phase of testing, hence available to a small number of creators.

 

The way Test & Compare works is that a creator uploads up to three thumbnails for a single video and the tool works with the thumbnail options using an A/B testing functionality. Following the completion of the test, the tool shows the user which thumbnail has more potential in terms of performance, based on its watch time.

 

YouTube Launches One of its Most Requested Features: Test & Compare



As Reels continue to increasingly grow across Meta’s platforms, the company is expanding ad options within the short form videos. First launched last year, Meta’s ad options for Reels are now available to more creators and brands. Additionally, new ad formats have been added to Reels as well.

 

The more people watch and engage with Reels, the more opportunity it offers advertisers to drive their promotions. Advertisers can now promote apps via Reels, apply free music to single image ads, and use Inventory Filters to manage ad placement.


The new music optimization feature is meant to help with promotion of single image ads in Reels. Using this option, advertisers can use free music from Meta’s Sound Collection library to add to their single image Reels ads.

 

Meta Adds New Ad Options in Reels, Expands Reels Ads to More Creators and Brands



TikTok has added a new Search Hub ’#NewMusic’ in its app, dedicated to new and established artists around the world. This is where people can discover trending music as well as latest tracks from popular artists, and artists get to showcase their newly released songs and attract fans.

 


#NewMusic can be a valuable space for emerging artists in particular, since TikTok is a famous app among social media users especially young generations that make up a large chunk of music listeners in the world.

 

TikTok is also a leading social media app for music promotions, since music is an essential part of TikTok videos, and that has led to a large number of songs becoming hits.

TikTok Launches a New Search Hub ‘#NewMusic’ in the App



Meta’s monetization offering for Reels creators is being updated to pay creators based on how well their content does across the platform, in place of ad earnings. In addition to that, the program is being expanded to more users.

 

Changes to the Ads on Facebook Reels program will have creators put more emphasis on creating engaging content while Meta will take care of the ad experience for advertisers and audiences.

 

Performance of Reels will initially depend on the number of plays, according to Meta. Gradually, the platform may also add more payout options within the offering.

Meta’s ‘Ads on Reels’ has been Updated with a New Payout Model and Expanded to More Creators

 

TikTok is extending its Pulse ads offering to Pulse Premium, which will facilitate brands to have more control over ad placement alongside the most popular content on the platform.

 

Pulse ads, launched in May last year, were introduced by TikTok as a “contextual advertising solution.” They have enabled advertisers to place their ads alongside videos with the most engagement and views on any given day, across a range of categories.

 

Via Pulse Premium, advertisers will be able to choose where their ads are placed, adjacent to content from TikTok’s premium publishing partners in the following categories: lifestyle & education, sports, and entertainment.

 

Moreover, these ad placement opportunities will not be limited to everyday content but will be available for specific tentpole events as well. This will also help more publishers monetize their content on TikTok directly, while boosting existing partnerships too.

TikTok Expands its Pulse Ads Offering with Pulse Premium



Meta has introduced new feedback options for Facebook Reels displayed in users’ feed, that allow them to control what they want to see more or less of in their feed.

 

At the top of the three dots menu on a Reels clip, you will now see “show more” and “show less” options. Additionally, these options will also appear at the bottom of the screen as a prompt.

 


Facebook Users Can Now Control What Reels They Want to See in Main Feed


Blu-ray & DVD Formats Are Quickly Turning Out of Fashion

It is becoming clearer these days that even after peaceful coexistence for a couple of years, video streaming services will upend DVDs and Blu-rays in the long run, or nonetheless force them into a niche existence. Although the physical formats were considered to be immensely superior in terms of sound and image quality in the initial days of streaming 4K streaming with Dolby Atmos sound is no longer a problem, all thanks to high-bandwidth broadband and mobile connections.

Blu-ray & DVD Formats Are Quickly Turning Out of Fashion #Infographic



YouTube is introducing new AI-powered ad options associated with Shorts clips and trending music on the platform. The offerings specifically target Gen Z users and would help brands present their ad campaigns alongside music that’s trendy with this generation.

 

The ad solutions, called ‘Gen Z Music’ and ‘Trending Music on Shorts’, will be launched to advertisers in the coming months, as confirmed by YouTube.

YouTube to Launch New Ad Placement Options Surrounding Gen Z and Shorts Clips

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