Holidays are the best time for the Americans to shop; this is the time when every retailer, including international brands, put massively discounted offers in order to lure the consumers. People get crazy over the holiday discounts and get their hands on everything they had been wanting for a long time. Unfortunately, the COVID-19 pandemic has struck the world hard, and its second wave started a few weeks ago that resulted in further lockdowns. Thanksgiving suffered the pandemic lockdowns hence people couldn’t go out for shopping and celebrate in a way that they used to.
This is where online shopping gained popularity. As per the Annual Retail Survey by Deloitte, the shopping trend this holiday season has shifted more towards online shopping. According to the infographic below, the online channel has got a share of 64% increased holiday spending by the Americans this year as compared to that in 2015. At the same time, in-store shopping was dropped to only 28%.
Infographic by: Statista.com