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Is'nt Sales of 3 Million FIFA Tickets too much for a Boycott?


It is happening for the very first time, that FIFA is being held in the northern hemisphere’s winter. The game will kick off in the Gulf nation of Qatar on 20th of November.


There have been a lot of questions related to human rights abuses for this year’s world cup. The reports show that thousands of guest workers lost their lives in the country since it officially won the right to host the world cup ten years ago. Despite the history and the questions raised, the tournament tickets have been selling out at a similar rate as of the past two decades. According to a statement by FIFA President Gianni Infantino, there has been sales of up to 2.9 million tickets as of mid-October.

 

Isn't Sales of 3 Million FIFA Tickets too much for a Boycott? #Infographic

Reasons which companies are boycotted for

You must have heard the news of companies getting banned due to protests against them but, have you ever wondered why people boycott the companies? the infographic below tells us all about it.

The foremost reason due to which people “cancel;” a brand is animal cruelty. Mistreating animals is probably the most sensitive topic for US adults and that is why around 44 percent of the US respondents said they would cancel a brand for this reason.

Secondly, around 41 percent of the US adult respondents said that they would boycott a company if their workers treat the customers poorly, ahead of corruption and fraud at 40 percent.

Reasons which companies are boycotted for #infographic

Facebook Inc. recently mentioned that it removed 7 million posts in the second quarter regarding coronavirus in which people had shared false information about the virus, incorrect preventative measures and exaggerated cures. 


The data was released as part of Facebook's sixth Community Standards Enforcement Report. The report was formed in 2018 after the social media company faced backlash over its lax approach to policing content on its platform. 


Facebook said that it would invite proposals from experts this week to audit the metrics mentioned in the report. The company committed to the audit during an ad boycott over hate speech practices in July as it removed about 22.5 million posts containing hate speech on its flagship app in the second quarter, which was a major increase from 9.6 million in the first quarter. According to Facebook, the significant difference was a result of improved detection technology.

Facebook Deletes 7 Million Posts Containing False Information about Coronavirus



Some of Twitter's users have boycotted the platform for 48 hours as a protest against its lack of action on anti-Semitism. The action was taken in response to music artist Wiley's tweets that he shared this Friday. Twitter deleted some of his posts, but was still criticized on taking time to act and not deleting all of the tweets. 


The 48 hours walkout from Twitter is being joined by several famous figures, with the hashtag "#NoSafeSpaceForJewHate" being surfaced. 


As a result of the protests against Wiley, his tweets are currently under police investigation and the artist has been temporarily banned from Twitter as well as Instagram.

Wiley's Anti-Semitism Tweets and Twitter's Inaction Results in 48 Hours Boycott

Facebook not fazed by ad boycotts

We previously covered how Facebook is under fire for hate speech and how companies have started a campaign against it. #StopHateForProfit movement has been going strong since then as more companies have joined the movement pulling their ads from Facebook to hold it accountable for being a safe haven for hate speeches and online harassment.

With companies such as Target, Microsoft, and Starbucks have cancelled their ads on Facebook to stop it from generating revenue, data analytics show that Facebook is not even feeling the loss. The cancellation and pulling away ads from Facebook have not had a big impact on Facebook advertisement revenue. The only effect these boycotts have had is that Facebook is more in the headlines these days, and the online harassment on the platform has come into the light.

Facebook not fazed by ad boycotts #infographic




Having so many famous household brands under its name, Unilever is one of the top business giants in the world. Recently, it has announced to stop marketing and advertising on Facebook, Instagram and Twitter, throughout the entire year of 2020 and have no plans at all to come back to social media marketing before 2021.

 Not only Unilever, but many other organisations have also stopped spending on advertising on Facebook. This has been in the wake of the unfortunate event of the killing of George Floyd. All brands protesting together are playing their part in a major boycott. Ben & Jerry's ice cream, which is one of Unilever's individual brands has also called out for social issues regarding hatred against black people and white privilege. Procter & Gamble (P&G), which is another Consumer Packaged Goods (CPG) company, has not yet announced ceasing their advertisements on social media, but they too have been considering the same, and have made it clear that their advertisements will in no way promote hatred and racism.

Unilever Joins Other Brands In 'Advertising' Boycott on Instagram, Facebook and Twitter

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