Pinterest announced some creative partnerships that it developed in April to facilitate streamlined Pin creation and uploading from popular creation platforms like Canva, PicMonkey and Adobe Spark.
This week, Pinterest published a new video overview that explains how Pinterest marketers can create impressive Pins within Adobe Spark and directly upload them to their Pinterest account.
The overview is beneficial for marketers who are trying to figure out ways to maximize their Pin presence and make the most out of their efforts.
Pinterest's newest partner is Vimeo, with which the company is giving an opportunity to Pinterest marketers to create videos via Vimeo's Create platform, which helps simplify the process of creating videos.
According to Pinterest, its users spend 80% more on retail purchases than non-Pinners and over 25% of user time spent in the app is contributed to shopping, which is statistically more than that spent on other platforms.
Moreover, Pinterest has observed a rise in its app usage during the Covid pandemic and lockdowns, as there has been a change in customers' buying habits, directing their preferences towards more artisan and niche products.
Considering all these insights and Pinterest's rising popularity, the platform could be a valuable place for marketers to promote their businesses and establish their brands' Pin presence.