Investors are an important part of kickstarting a business. Whenever you are going to start a business, you will need handsome investment to buy the necessary assets. However, finding an investor and convincing them is the hard part. Consumers are also a big part of a company as they are the source of income for them.
In today’s day and age, individuals are more prone to look for the reviews before making a purchase. People who consider a company’s values in the light of social and environmental issues before making a purchase are called “values-driven.” These individuals are inclined to boycott a brand if they do not meet their beliefs or contradict them in some way. These concerns also align with the interests of investors.
A company’s motive can make or break a potential investment deal. If an investor is all-in to go with the investment but they don’t agree with the company’s values and motives, then this thing alone can be a deal breaker. On the flipside however, an investor can be more than willing to invest in a business who is much more aligned with their beliefs. These types of individuals, consumer or investor, can be really insightful and will research for a company before making a deal with them.
The infographic below visualizes such values-based investors and shows more information on them.
Infographic by visualcapitalist