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YouTube has some new tools for creators on its platform, including generative AI features, a video editing app, an automatic dubbing option, and more - all to make content creation easier and more dynamic.

 

YouTube’s first generative AI feature ‘Dream Screen’ has been designed to generate image or video backgrounds that creators can add into their YouTube Shorts using basic text prompts. Another AI integration is an ideas generator that, as the name suggests, will provide creators with ideas based on simple prompts, by highlighting videos relevant to what they are looking for. Additionally, it will provide prompts on thematic content, as well as full-fledged content outlines.


 


However, one thing to note is that the ideas generator will provide recommendations based on existing or trending content, which is why the generated ideas may not seem unique as such. Regardless, the functionality could help creators design content that aligns with ongoing trends.  

 

YouTube Announces New Elements to Make Content Creation Easy, Including Generative AI Tools and a Video Editing App


Google announced in this year’s ISTELive Edtech conference that it has partnered with Adobe on providing a licensed Adobe Express program across Chromebooks. The aim of this launch is to provide schools with easy access to Adobe Express so they can distribute the platform to students, hence encouraging and promoting creation of more immersive and innovative projects and experiments.


Google Launches Direct Access to Adobe Express across Students’ Chromebooks



Microsoft is making its AI-powered graphic designing app ‘Designer’ a part of its Edge browser, where it can be used to design social media posts. The app is also being updated with new creative features.

 

Designer’s AI-powered creative tools can work to help users produce creative social media posts on Edge - you could think of it as an AI version of Canva. The app, like other AI-powered tools, is capable of producing images from text prompts. Once it generates the results, it can then work with them on different projects like invitation cards, greeting cards, pamphlets, social media posts, etc.

 


Users will be able to access Designer from Edge’s sidebar and create social media projects to post on platforms in the same window. This will make the process simpler by removing the need to download extensions.

Microsoft is Bringing Designer to Edge to Assist Users in their Social Media Projects



To celebrate innovative and creative people on its platform, TikTok has released a ‘Discover List’ of 50 “game changing” content creators that have contributed to community work or other positive impacts in 2022. “They entertain, shine light on important topics, educate, and inspire,” says TikTok about these creators.

 

Each creator’s special contribution is determined by a category. There are five categories in total and each represents ten creators. The categories are: Changemakers, Foodies, Icons, Innovators, and Originators.

 

Creators highlighted in the Discover List will be displayed on brand channels on TikTok, while a special digital booklet is also dedicated to them, containing their description and overview of their work.

TikTok Reveals Meaningful Contribution of Creators on its App Via ‘Discover List 2022’



YouTube has been experimenting with ways to provide monetization abilities for content creators via Shorts, since the short-form video feature has started gaining more popularity on the platform. The latest Shorts monetization option is being tested in the US to offer commission to selected creators from tagging and selling products within their Shorts videos. The ability to view the tags and make purchases will be available to viewers in the US, India, Brazil, Canada and Australia.

 

About the functionality, YouTube explains that “YouTube, the merchant, and the creator all take an undisclosed cut of the sale.” In addition to that, YouTube’s latest ad program also offers creators the opportunity to generate revenue from ads displayed in between Shorts clips.

YouTube Tests a New Shorts Monetization Option and Allows Adding Up to 60s of Music to Shorts



Pinterest launched an individual app ‘Shuffles’ for creating collages in August of 2022. The app has since been available to selected users, but is now being released to everyone.

 


Via the app, users can make artistic displays using creative tools such as overlays, animation effects, music, etc., and then share the results with other users in the app, as well as on Pinterest to boost discovery.

Pinterest's New Creative App ‘Shuffles’ is Now Available to Everyone



After successful music integration in Reels and Stories, Instagram is now bringing the option to add music to still images in the main Feed. “No matter which format works best to tell your story, you can now add a soundtrack to your favorite photo moments to bring them to life,” says Instagram.

 

An ‘add music’ option will appear in the post composing process, that you can select to search for a track that you want to add to your post. However, music track access in this functionality will be limited, as Meta only offers licensed tracks from its sound collection. The chosen track can be between 5 to 90 seconds long to add to the post.

Instagram is Bringing ‘Add Music’ Option to Still Posts in Main Feed



As part of Meta's new initiative dedicated to help creators be recognized for their work, Creator Week, the company has launched a new program for emerging creators called ‘Creators of Tomorrow.’  As per Meta, the program aims to celebrate creators’ endeavours for communities, culture, connection, and inclusivity.

 


The program will be functional in the US, where a total of 25 creators across 5 content categories will be selected. The categories are: Redefining Community, #NoFilter Empowerment, Creative Excellence, On the Rise, and Future-Ready.

Meta Kicks Off New ‘Creators of Tomorrow’ Program in US



Snapchat shared a preview of a new feature Director Mode at its latest Partner Summit, which it is now rolling out to iOS users. Director Mode is Snapchat’s advanced video creation toolkit that offers editing tools like green screen, variable playback speed options, as well as dual camera controls, along with other improved editing options.

 

Snapchat is Providing Advanced Editing Tools for Content Creation Via New ‘Director Mode’



Pinterest has introduced a new creativity tool for Pin creation that enables users to add music to their Idea Pins, hence making them more interesting and engaging.

 


Pinterest revealed that it has partnered with Warner Music Group Warner Chappell Music, Merlin, and BMG to develop the functionality and give Pinners the opportunity to explore and add trendy music tracks from popular artists to their Idea Pins.

Pinterest Enables Users to Add Music to Idea Pins



TikTok has introduced a major feature to its platform, called Photo Mode, which means that users will now be able to share still images in the app, in addition to videos.

 

The layout of the feature resembles Instagram’s photo feature, including the carousel display, which makes it seem like TikTok has “stolen” Instagram’s unique functionality in return for the rival app copying its short-form video functionality.

 


One element, however, that makes TikTok’s Photo Mode distinct is the option of adding music to the images. There’s also a set of creative tools that users can use to enhance their photos before posting them.

TikTok Creators Can Now Post Carousel Photos and Add Longer Video Captions



To help brands maximize reach to their audiences during the holiday shopping season, Instagram has introduced an updated overview of how to use Reels for promoting content and engaging with people. These include small, helpful tips and pointers, as well as detailed insights and notes.

 

Calling it the “future of video storytelling,” Instagram encourages brands to use Reels to engage with audiences using the creativity of storytelling, entertainment, and personal connection.


Starting off with pointers on where your content will and won’t be impacted by on-screen display overlays, Instagram suggests that you utilize the full screen format appropriately so as to provide a more immersive experience to your audience. The guide has highlighted areas on the screen termed as “safe zones,” where video content appears clearly.

 

Instagram Shares Useful Reels Insights for Brands to Maximize Reach During Holiday Shopping

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