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Brands Gen Z’s Love the most, Compared with Older Generations


Brand preferences of Gen Z’s and older generations are not quite different for example brands like Google, Walmart and Netflix are at highest rankings. When the question narrows down to, which brands do the best with Gen Z as compared to older generations?, the answer would be different.


The data used for the rankings is consumer preference data from Morning Consult to show which brands are favored considerably more by Gen Z when compared to the general public. A brand’s position on the list is determined by the difference in favorability between Gen Z’s survey responses and the average of all U.S. adult respondents.

Brands Gen Z’s Love the most, Compared with Older Generations #Infographic

Reasons which companies are boycotted for

You must have heard the news of companies getting banned due to protests against them but, have you ever wondered why people boycott the companies? the infographic below tells us all about it.

The foremost reason due to which people “cancel;” a brand is animal cruelty. Mistreating animals is probably the most sensitive topic for US adults and that is why around 44 percent of the US respondents said they would cancel a brand for this reason.

Secondly, around 41 percent of the US adult respondents said that they would boycott a company if their workers treat the customers poorly, ahead of corruption and fraud at 40 percent.

Reasons which companies are boycotted for #infographic

Videos – A powerful tool to engage consumers

Without any doubt, the videos have been a great tool to engage and attract more and more consumers in 2021 as well. However, several brands have shifted their offerings to online platforms and that has altered the habits of the consumers. If that is the case, is a video still making an impact on the decision making abilities of consumers?

Videos – A powerful tool to engage consumers #infographic

Netflix’s subscriber growth in a year

As per the latest earning reports of Netflix, the giant online streaming service is seen to have a massive growth in the number of subscribers over a year. According to the reports, the company has hit the milestone of surpassing 200 million subscribers for the first time.

The infographic below reveals the growth of Netflix’s subscribers by region, and according to the chart, the highest number comes from the United States and Canada. As of December 31st, 2020, the company has added nearly 36.5 million paid subscribers from different parts of the world; however, 30.3 out of them were from outside the United States and Canada.

Netflix’s subscriber growth in a year #infographic

Consumer insights that will help the businesses during COVID-19

The deadliest COVID-19 virus hit the world almost a year ago, which resulted in complete and strict lockdowns in every part of the world. Due to the lockdowns, the economy of the world collapsed, education of the world suffered, people were stuck far away from their homes because of the travel ban, businesses suffered drastic losses and whatnot. Initially, people were too afraid to think about any other thing except for staying at their homes and keeping themselves safe from the deadly virus. However, gradually people started gathering their senses back and tried to come up with solutions to cope up with the loss.

If we talk about consumer insights, people were more inclined towards online shopping rather than in-store shopping even when lockdowns were lifted slightly. From groceries to clothes, medicines to household items, everything is being bought online. Those who never bought stuff online were also forced to do so because of COVID-19. We wonder if things would go back to normal again if people could go out freely and shop from stores as they used to or not? Even if the world gets back to normal, a lot of people will still rely on online shopping because of the comfort it provides. You can get whatever you want at your doorsteps with a few clicks.

Consumer insights that will help the businesses during COVID-19 #infographic

Why is Customer Experience important?

You produce a product that thousands of customers buy, you have great revenue. Sounds perfect! But, have you ever thought to enhance the use and sale of your products through customer experience? Because every product that serves a purpose to someone is most that just – a product. Prioritization is an art that is not as easy to do as it sounds. Prioritization is everywhere, from our daily lives to our work. In order to stay organized, get the maximum and desired results of your work, we need to prioritize certain things in life.

In business, providing your customers with personalized, unique, and the required experience is all they need, and it ultimately makes your company stand out from every other competitor of yours. An insight into your customers’ experience is vital in building relationships and gaining the trust of potential buyers. Getting your customer experience insight is not a piece of cake; there are numerous factors that you have to keep in mind while gathering the data. The most efficient way to extract the information is a holistic, 360-degree view so that it gets easier to get the customer information stored in different touchpoints.

Why is Customer Experience important? #infographic

How pandemic affected holiday shopping channels

Holidays are the best time for the Americans to shop; this is the time when every retailer, including international brands, put massively discounted offers in order to lure the consumers. People get crazy over the holiday discounts and get their hands on everything they had been wanting for a long time. Unfortunately, the COVID-19 pandemic has struck the world hard, and its second wave started a few weeks ago that resulted in further lockdowns. Thanksgiving suffered the pandemic lockdowns hence people couldn’t go out for shopping and celebrate in a way that they used to.

How pandemic affected holiday shopping channels #infographic

 

Now is the perfect time to build an ecommerce website

Ecommerce has revolutionized the online market and changed its shape to what we see now. It is a technology that many people are thankful for – consumers and vendors alike. Where customers can buy their favorite items online, many vendors have jumped on this bandwagon and started their own business solely on ecommerce. The industry is thriving.


Now with the unfortunate events in the shape of COVID, people are staying at home and using the internet to do a lot of things. Shopping stores closed down due to the pandemic but the business didn’t stop because people were doing online shopping right from the palm of their hands and the comfort of their armchairs. Ecommerce industry has boosted due to the whole pandemic situations and now is a great time to invest in an ecommerce website or a platform to kickstart your business.

Now is the perfect time to build an ecommerce website #infographic

How to Make Your E-commerce Store Work in a Global Pandemic


Shopping is not the same anymore, and the same goes for selling too. E-commerce has been on the rise for many years but it is in 2020, that we have seen it being developed further. Many businesses, small and big, have expanded their products and services this year in the wake of the COVID-19 pandemic. People who are starting new businesses are opting to begin directly via e-commerce due to the coronavirus still being around. There are many for a business to make it big in the online world, by maintaining your e-commerce store to give its best performance. 


The coronavirus was slowing down in many countries, but now the second wave is coming back to hit the same countries where the number of cases was getting lower. Many countries have been conducting vaccine tests and a vaccine or two have been improved as well, but it will take some time for them to become available to the public. Considering the threat that the virus is still imposing on the world outside, around 36% of consumers have responded to a survey conducted by Salesforce. They have expressed their will to shop online until the coronavirus is completely finished or a vaccine brings about an end to their fear and uncertainty.


How to Make Your E-commerce Store Work in a Global Pandemic #Infographic

 

The Data Brokers and the worth of your Data

Believe it or not, your data is out there in the market, and it is being sold to other companies. Have you ever wondered how accurate an advertisement in your mail or on your social media is? It is as if your phone is hearing you somehow and showing you the ads according to it. The accuracy of these advertisements is spot on, and it is all thanks to your data that helps the marketers advertise a product according to your needs.


Data brokering is a multi-billion-dollar industry that does the business of acquiring and selling consumer data. Once consumer data is uploaded on the internet, it is available to the data broker companies who sell it to other companies. The industry comprises many companies that collect and sell consumer data to other companies. It is usually done for marketing purposes.

The Data Brokers and the worth of your Data #infographic

How do women make the most contribution to consumer purchases?

Did you know that out of all the people in the world, it is women who contribute the most in helping the sports businesses make giant revenues? It is common knowledge that males have always been the focal point for worldwide sports sponsorships, but the recent report suggests that unlike women, men do not spare their time to make consumer purchases. However, it is women and their extensive approach that manages to keep the world of marketing intact as only 20-30% of men engage in consuming sports products compared to 70-80% of women who are making a huge impact on the GDP of most countries.

How do women make the most contribution to consumer purchases? #infographic

Nike's Direct-to-Consumer Sales Journey

As of May 2020, Nike has been able to achieve a maximum number of its sales and a large portion of its revenue generation from selling products to its consumers directly. This means that there has been no intermediary hand in between Nike's sales and large revenue generation.

The direct-to-consumer sales have been increasing for Nike every year in the last few years. The total increase in sales has been by 12%. Another significant factor in Nike's sales boost is the number of online shopping, which has increased for Nike's products by 82 %.

Nike's Direct-to-Consumer Sales Journey #Infographic

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