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Brands Gen Z’s Love the most, Compared with Older Generations


Brand preferences of Gen Z’s and older generations are not quite different for example brands like Google, Walmart and Netflix are at highest rankings. When the question narrows down to, which brands do the best with Gen Z as compared to older generations?, the answer would be different.


The data used for the rankings is consumer preference data from Morning Consult to show which brands are favored considerably more by Gen Z when compared to the general public. A brand’s position on the list is determined by the difference in favorability between Gen Z’s survey responses and the average of all U.S. adult respondents.

Brands Gen Z’s Love the most, Compared with Older Generations #Infographic

New Insights by Twitter on TV Show Discussion through Tweet

Twitter for a very long time has been associated with TV shows that are in trend. There are around 6 tweets shared every single second in the app which are related to TV shows. Twitter has used this and made most out of it in different ways such as direct incorporation of live video content into the platform. Currently, Twitter is the most favorable platform to discuss and share your views about the latest TV shows, according to the new insights.  

New Insights by Twitter on TV Show Discussion through Tweet #Infographic

Some of the wealthiest millennial billionaires in the world

Out of a total of 2,775 billionaires all around the world, more than 100 are millennials – born between 1981 and 1996. The oldest millennial will soon enter in his 40s whereas, the youngest is currently 25 years old. All these millennials have a combined net worth of $13 trillion. However, the ultra-rich millennials represent nearly 3.8 percent of the entire world’s billionaires and account for a combined worth of $573.1 billion.

Some of the wealthiest millennial billionaires in the world #infographic

Which is the wealthiest US generation?

Now we are seeing major shifts in the influential history of generations, let’s have a look at how the US generations are ranked in terms of wealth and influence. Before we start with what the infographic explores, let’s know how these generations are defined.

  • The Silent Generation: Born between 1928-1945 and ages 76+ years
  • Baby Boomers: Born between 1946-1964 and ages between 57-75 years
  • Gen X: Born between 1965-1980 and ages between 41-56 years
  • Millennials: Born between 1981-1996 and ages between 25-40 years
  • Gen Z: Born between 1997-2012 and ages between 9-24 years
  • Gen Alpha: Born between 2013-present and ages under 8 years

Which is the wealthiest US generation? #infographic

Social Commerce habits of Gen Z and Millennials

Social commerce is a fancy name for the social media marketing of products. Basically, all the brands that sell their products online on different social media platforms are related to social commerce. Social commerce has been growing in the past years and the pandemic of Covid-19 boosted it since all the brands shifted to social media platforms to attracted buyers for online shopping. Currently, the prominent platforms that allow social commerce include Pinterest, Instagram and of course, Facebook.

Several people confuse social commerce with e-commerce however, both are totally different. E-commerce means buying or selling products from websites or applications whereas, social commerce is the use of social media platforms to sell or buy different items without leaving the platform.

Social Commerce habits of Gen Z and Millennials #infographic

How the COVID-19 pandemic has impacted Millennial health

The COVID-19 pandemic has kept health issues and healthcare at the top of mind for many people across the globe over the past year. A new survey aimed to see just how serious the younger generations like millennials have taken their person health over the course of the COVID-19 pandemic. 


Harmony Healthcare IT recently surveyed 2,040 millennials on the topics of healthcare, primary care physicians and annual physical examinations during the pandemic. Let us take a look at what they found in the survey results. 


Millennial health during COVID-19 


The survey from Harmony Healthcare IT found that 79% of millennials say that they currently have a primary care physician. 28% of those said they got established with their primary care physician as a direct result of the COVID-19 pandemic. 65% of millennials report having received a check up from their primary care physician during the COVID-19 pandemic. When compared to a similar survey from Harmony Healthcare IT in 2019, the number of millennials who have a primary physician increased by 3% from 2019 and the number who received an annual checkup remained largely unchanged at 65%. 


Are Millennials ignoring health issues? 


The survey from Harmony Healthcare IT found that 43% of millennials report having been ignoring a health issue and almost 35% of millennials say they have not received a check up with their doctor during the COVID-19 pandemic. When compared to the similar survey from 2019, these numbers are pretty much the same. However, Harmony Healthcare IT provided a thorough breakdown of exactly how long millennials have been ignoring health issues. See the full breakdown below: 

  • How long have millennials been ignoring health issues: A month or less (12% of respondents)
  • Two to three months (23% of respondents) 
  • Three to six months (18% of respondents) 
  • Six months to one year (14% of respondents) 
  • More than one year (33% of respondents) 
On top of ignoring health issues, many millennials are skipping check up with their primary doctor or physician. The survey found that 34% of those surveyed said that have not had a check up during the COVID-19 pandemic. When asked how many years it has been since their last check up, 8% of millennials surveyed said it had been one year since their last checkup. 39% of millennials surveyed said it has been two years since their last checkup. 15% reported three years since their last checkup. 7% said it has been four years since their last checkup. 21% said it had been five plus years since their last checkup. 10% said they cannot recall how long it has been since they have seen their primary care doctor. 


The most common reasons millennials put off annual check-ups over the last year: 

1. The COVID-19 pandemic 

2. They feel healthy 

3. Visits to the doctor are too expensive 

4. Visits to the doctor are too inconvenient 

5. They prefer urgent care over a primary care physician. 

6. Say they are worried that they will have a serious health issue if they visit the doctor. 

How the COVID-19 pandemic has impacted Millennial health #Infographic

The behavior of Gen Z and Millennials with Social Commerce

The growth of social commerce has taken a spike in the past few years, particularly because it enables people to stick to their comfort levels while placing an order or even doing homework on their favorite brands. The process of social commerce includes purchasing products online. However, social commerce and eCommerce are often confused for one another, but there is a significant difference between the two. eCommerce usually deals with online purchasing, selling, and transactions, whereas Social commerce is all about using the social media platform to sell products to potential customers directly.

The behavior of Gen Z and Millennials with Social Commerce #infographic

American’s relationship with PTO in 2020

Taking time off from the daily work grind gives us time for rest, relaxation and recharging, however many Americans leave unused PTO on the table every year. 


Potawatomi Hotel & Casino recently surveyed 2,000 full-time workers across the country to get a better understanding of their PTO habits and how they’ve spent their PTO in 2020. They wanted to see how PTO has changed from this year to last year and to see if people are using more or less PTO. Let’s take a deep dive into what they found. 


American’s habits with PTO 


For many people, taking PTO has looked a lot differently this year because of the COVID-19 pandemic. Because of the stay at home orders and social distancing, many people are traveling less. Also, many American’s have been furloughed or laid off from their jobs meaning that they lost their access to their PTO. 

American’s relationship with PTO in 2020 #Infographic

Millennials and the future of eCommerce

The eCommerce business got off to an excellent start when it first came on the scene. It has been around for a long time and has been adopted by many countries now. eCommerce retail value is much higher than ever.

Today, the value of online shopping has risen to $10 trillion, and we only have the technology to thank for it. The all-time tech-savvy millennials have played a big part in boosting the eCommerce sales, which is the reason why eCommerce businesses focus on the millennials.

Millennials and the future of eCommerce #infographic

Marijuana consumption - Boomers vs Millennials

The generational divide between baby boomers and millennials is vast when it comes to social attitudes, economics, and even marijuana use. Verilife recently surveyed 1,000 baby boomers and 1,000 millennials who consume marijuana regularly to break down the similarities and differences between how both generations consume marijuana. Let’s take a deeper dive into the results from the survey that looked at consumption trends, how each demographic uses (recreational vs medical), consumption preferences as well as how Covid-19 has impacted both usage and spending on cannabis.

Medical vs Recreational

The two most common uses of marijuana are medical reasons and recreational reasons. Some states have legalized use for both where others are strictly medical or even still illegal for both medical and recreational. Verilife wanted to see how usage differed between millennials and baby boomers.

One of the biggest differences between how millennials and boomers consume marijuana lies within the reason why each generation consumes. 49% of millennials consume recreationally vs 28% for boomers. Boomers on the other hand are twice as likely to use marijuana solely for medical reasons. Let’s examine the full numbers for each demographic.

Millennials – 49% recreational usage, 22% medical usage, and 29% use both recreationally and medically.

Baby Boomers – 50% medical usage, 28% recreational usage, and 22% use both recreationally and medically.

The study found that baby boomers were twice as likely to use cannabis solely for medical reasons as millennials.

Marijuana consumption - Boomers vs Millennials #Infographic

With the world now entering a digital era, a new mindset of the generation is all set to surface. Social media preferences have caused the new generations to place their trust in the content that is available online rather than the brokers of the insurance companies. Many people have now become interested in purchasing insurance from the mega digital insurance firms like Big Tech because of their digitally-driven services. Because of this new revolution, the insurers have directed their focus to attend to the needs and requirements of the customers to understand their motives better.

How does the millennial mindset affect insurance companies? #infograpic

The number of uninsured Americans in every state
Millions of Americans receive their healthcare and health insurance through an employer-based plan; however more than 27 million Americans remain uninsured and experts predict another 30 million could lose their health insurance because of the Covid-19 pandemic.

Harmony Healthcare IT recently performed a major analysis of health insurance data from every state as well as the most populous metro areas in the country to find out where the most uninsured Americans live today.

Here’s what they found:
  • Millennials are the demographic with the highest percentage of uninsured Americans with more than 6 million millennials between the age of 26 and 34 who are currently without health insurance. 
  • Among the 17 states with the highest percentage of uninsured residents (10% or more), 11 are located in the South or the Southwest region of the country. 
  • Texas is home to the highest percentage of uninsured residents with more than 5 million Texans or 18% of population of Texas without health insurance. 
  • In terms of states with the most insured residents, Massachusetts ranks #1 with only 3% of its population uninsured. Massachusetts is followed by Vermont (4%), Hawaii (4%), Rhode Island (4%) and Minnesota (4%). 

The number of uninsured Americans in every state #Infographic

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