The deadliest COVID-19 virus hit the world almost a year ago, which resulted in complete and strict lockdowns in every part of the world. Due to the lockdowns, the economy of the world collapsed, education of the world suffered, people were stuck far away from their homes because of the travel ban, businesses suffered drastic losses and whatnot. Initially, people were too afraid to think about any other thing except for staying at their homes and keeping themselves safe from the deadly virus. However, gradually people started gathering their senses back and tried to come up with solutions to cope up with the loss.
If we talk about consumer insights, people were more inclined towards online shopping rather than in-store shopping even when lockdowns were lifted slightly. From groceries to clothes, medicines to household items, everything is being bought online. Those who never bought stuff online were also forced to do so because of COVID-19. We wonder if things would go back to normal again if people could go out freely and shop from stores as they used to or not? Even if the world gets back to normal, a lot of people will still rely on online shopping because of the comfort it provides. You can get whatever you want at your doorsteps with a few clicks.
Prior to the pandemic, e-commerce sales were rising already, and the retail amount was recorded as $3.76 trillion in total in the previous year. E-commerce sales make 56.9% of the total retail sales amount. As per the predictions, e-commerce sales are likely to accelerate to $6.5 trillion by 2022.
Since the COVID-19 pandemic has changed consumers’ demands and perspectives, e-commerce will be one of the most crucial operations for businesses after the pandemic. Every business now must understand their consumers’ touchpoints in order to serve them well right according to their expectations. To know more about the consumer insights for e-commerce businesses, head to the infographic below.
Infographic by: Asiapremierbpo.com