Did you know that out of all the people in the world, it is women who contribute the most in helping the sports businesses make giant revenues? It is common knowledge that males have always been the focal point for worldwide sports sponsorships, but the recent report suggests that unlike women, men do not spare their time to make consumer purchases. However, it is women and their extensive approach that manages to keep the world of marketing intact as only 20-30% of men engage in consuming sports products compared to 70-80% of women who are making a huge impact on the GDP of most countries.
The following infographic highlights all the necessary factors women fan base has potentially put forth by making the most consumer purchases in recent years. Whether it is a hardcore sports match or high-end products from international companies such as Nike, Verizon, etc., women have always been true to their demands.
Infographic by: Onlinemba.unc.edu