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Find Out What Different Generations Spend the Most On

We can learn what different age groups value and need based on their spending habits. The team at Qualtrics did an extensive study among Boomers, Gen X, Millennials, and Gen Z, breaking down what categories they like to splurge on. We can learn a lot about the culture of different age groups through this data. For example, Millennials in their late twenties to early 40s are balancing careers, families, and aging parents. This balancing act is reflected in their top splurge categories. They splurge the most on restaurants and dining out, which is not just enjoyable but sometimes a time-saving choice. Same with their third most popular category, which is groceries. Millennials were the first to widely adopt grocery apps like Uber Eats and Postmates, another time-saving luxury. Finally, Millennials like to splurge on clothing and apparel, possibly due to a need for workwear or because they’re interested in fashion.

Find Out What Different Generations Spend the Most On

Which Brands Have the Most Followers on Social Media infographic

The team at Qualtrics illustrates the dominance of the social media landscape through a graphic ranking of the top brands based on their number of followers. They show us the number of followers each brand has on X, Facebook, TikTok, and Instagram. The team’s graphics display a ranking of overall follower count and rankings on each platform.

Which Brands Have the Most Followers on Social Media infographic



To help marketers and advertisers plan out their content campaigns in advance for the year 2024, X has put out its latest ‘marketing calendar.’ The calendar contains an overview of all the anticipated key events and dates of this year, in a simplified and interactive format.

 


You can tap one a date to view the events that are expected to take place on that day. On the right side of the calendar, the events are also listed individually so you can simply scroll through them all if you want to. The listing can also be downloaded on your device so you can easily access it as needed.

X’s 2024 Marketing Calendar is Now Available to Assist you in your Campaign Planning in Advance

Harnessing Linkedin’s Professional Network For Growth #infographic

Explore this insightful guide to effectively promote your company on LinkedIn in 2024. Packed with valuable information, it offers essential tips and strategies for successful company promotion on the platform. Don't miss out on this valuable resource!


This informative visual guide by VizionOnline provides comprehensive insights into initiating your LinkedIn journey. It covers essential LinkedIn marketing strategies such as profile optimization, content creation, and effective networking. Additionally, it outlines daily, weekly, and yearly activities crucial for maximizing your LinkedIn presence. The guide also delves into advanced LinkedIn marketing tactics and poses thought-provoking questions for your strategic self-reflection.

Harnessing Linkedin’s Professional Network For Growth #infographic



TikTok has announced a new integration that is created to help advertisers on TikTok that are also Salesforce customers. Salesforce is a leading cloud-based platform for sales, ecommerce and other touchpoints that uses AI and trusted first-party data and where companies can deliver personalized and engaging experiences.

 

With the help of a new Salesforce Marketing Cloud integration on TikTok, advertisers can capture and convert the leads generated by their marketing campaigns directly to Salesforce via ‘Lead Generation.’ TikTok describes Lead Generation as the “next-gen solution for capturing leads from an audience that's uniquely tuned in to discover, search, and connect on TikTok.”


As a result of this process, advertisers can receive more TikTok insights directly to their CRM, which will aid them in the process of managing and maximizing their ad campaigns.

TikTok Adds the Salesforce Marketing Cloud on its Platform, Allowing for Real-Time Transfer of Leads



TikTok is streamlining the process of using its Creative Center with the help of its latest innovation: a new AI-powered ad creation model called Creative Assistant, dedicated to assisting advertisers through various aspects of the creation process of ad campaigns and videos. During the process, advertisers will be able to acquire relevant examples, recommendations, tools, and sample ad scripts.


To put it briefly, Creative Assistant will act as a holistic guide incorporating TikTok’s best practices and all its existing Creative Center options, to make their access simpler, precise, and easier. In TikTok’s words, Creative Assistant ‘draws information from a wealth of TikTok-focused creative knowledge,’ hence providing users with “the most relevant responses” during the ad or video creation process on the platform.

TikTok is Simplifying the Campaign Creation Process on its Platform with the Help of a New AI Ad Tool ‘Creative Assistant’



Digital marketing agencies can now be ‘Meta Certified,’ as Meta is giving them a chance to showcase their marketing expertise pertaining to its platforms, to potential clients.

 

“For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific focus areas,” explains Meta.

 

The certifications are offered in five different categories: Meta Media, Meta Marketing Science, Meta Creative Strategy, Meta Community Management, and Meta Spark.

Meta Launches New Certifications for Companies to Showcase their Meta Marketing Expertise



TikTok’s influence continues to grow over people’s behaviors and interactions on social media, including new trends, discovering music, and creating content. With that, the platform is looking back at the key shifts that have happened in 2022, and based on that, offering marketers its perspective on what to experiment with in the coming year.

 

TikTok has published a new report for 2023 called “What’s Next,” where the company has discussed predictions for marketing trends and shared insights and tips based on recent statistics. There are three main categories that marketers could learn from in the guide, namely Actionable Entertainment, Making Space for Joy, and Community-Built Ideals.

 

Actionable Entertainment focuses on what makes brand promotions more entertaining on TikTok. For that matter, TikTok suggests marketers to rely on techniques that maintain viewers’ attention. For example, syncing sounds to transitions or adding text overlays – basically anything that aligns with users’ interests and latest usage behaviors.

 


For creators specifically, TikTok suggests using storytelling methods to promote content, which it believes to be significantly effective in driving the impact of a message.

TikTok Releases New Trend Report for 2023 to Help Marketers Discover What Works Best on the App



YouTube has merged its two most used functionalities: the short-form video creation tool Shorts and Connected TV (CTV) viewing. As a result, users will be able to view Shorts in full screen on their TVs.

 


YouTube reveals that it had been testing the development of the best presentation format for Shorts for a while and found the large-screen viewing to be worthy. Explaining the initiative, YouTube says, “It was important that the Shorts experience on TV felt consistent with what the community sees on mobile and also natural on the bigger screen.”

YouTube Launches ‘Shorts on TV’ - a Bigger and Better Shorts Viewing Format



TikTok has become a valuable app in the recent years for advertisers and brands to promote their ad campaigns. The social company has been thus making efforts to provide branding opportunities in various ways, one of them being TikTok Works, which is a series on important insights and notes to guide brands towards effective marketing on the platform.

 

TikTok has shared the first set of data from TikTok Works, which proves the app to be worthy for advertisers of Consumer Packaged Goods. The return on ad spend and sales efficiency for CPG brands was observed to be considerable as a result of TikTok’s capability in driving sales outcomes. Additionally, the increases in paid media ROAS were the highest in the US, Middle East, Europe and Southeast Asia.

 

TikTok Works Reveals TikTok’s Abilities in Driving Sales Outcomes



Apart from providing entertainment to the app’s users, TikTok has also worked to enhance shopping and advertising experience on its platform. The company has initiated a new approach, that it calls ‘shoppertainment;’ a combination of entertainment and shopping. After surveying people about their online shopping experience, TikTok found out that the reduced impact of advertisement influences consumers’ shopping experience, and is therefore sharing key insights for advertisers to consider while creating ads in alignment with consumers’ needs.

 


TikTok begins its advertising lesson by highlighting two main needs of consumers: functional and emotional. By addressing both, brands can maximize their presence on the app, suggests TikTok. Following these needs are more specific things that consumers look for from a brand, which include storytelling and education, short content that maintains attention, unforced decision making, authenticity, and recommendations on trends.

TikTok Shares New Shoppertainment Guide with Key Insights into Effective Advertising



TikTok has launched a separate app TikTok Academy, that is exclusively dedicated to providing marketers with free courses. The courses are designed to help marketers adopt the how-to’s of successful marketing, as well as learn important insights on creativity and media excellence.

 

Creators and marketers can sign up to TikTok Academy using a verified email ID, which will then lead them to courses to explore and enrol into. For now, the app offers only two courses, namely ‘TikTok 101’ and ‘Small Business,’ while another course called ‘Commerce’ is soon to be added too.



The courses are quite short in duration, with TikTok 101 being 2-4 hours long and Small Business having a completion time of about an hour only.

TikTok is Offering Free Marketing Courses via New Platform ‘TikTok Academy’



At the second TikTok World event that TikTok recently hosted, the social company announced new ad and promotional features, including ‘Showtimes’ ad unit for movies, a new ad objective ‘Focused View’, new elements for the Lead Gen ads offering, and more.

 

Using the Showtimes feature, users can select showtimes and buy tickets at their local cinemas during streaming. This integration is a part of TikTok’s larger eCommerce push, as it will encourage more users to spend directly in-stream. On the other hand, it will help cinemas target younger audiences.

 


Focused View is described by TikTok as the “next generation” of its current Video View campaign objective on TikTok Ads Manager.  In TikTok’s words, “With Focused View, brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). This means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand.”

TikTok Highlights New Features and Opportunities for Marketers at its Annual Event



Instagram has been testing a new in-app feature called Media Kit, which it has now taken  to the next stage of testing and re-named as Creator Portfolio.

 

The feature is aimed at providing a separate platform for creators to showcase their talent and content, that they can directly share with brands and business partners in the app, hence enhancing content discovery and making way for more marketing opportunities.

 

App researcher Alessandro Paluzzi spotted the latest prototype of the feature, which shows a welcome screen and an overview of the functionality.

Instagram's New Creator-Focused Tool ‘Creator Portfolio’ Jumps to the Next Stage of Testing



Snapchat recently conducted a survey-research with over twenty-five thousand people, in collaboration with Ispos, on how AR and its potential value is perceived by social and digital media users, including brands and consumers.

 

The main conclusion that Snapchat derived from the research suggests that people are only aware of the superficial value of AR, while there is actually a wide range of benefits that AR could offer. Snapchat estimates that around 60% of people in the US, and almost all social/communications apps users will be frequent users of AR by 2025.

 

The report gathered key points in relation to people’s opinions of AR. This includes the potential of AR in online shopping experience, as every 6 out of 10 people identified shopping as their main reason of using AR, 84% of consumers expressed interest in using AR to interact with a product before purchasing it, and 73% were of the view that AR made their shopping experience easier. Snapchat also adds how AR helps consumers to make better purchase decisions by allowing them to visualize, share, and gather feedback before making purchases.

 




In addition to that, 73% of the consumers showed interest in experiencing AR at events and conferences, while 79% of them were keen to experience AR as a means of entertainment, like concerts and sport events.  

 

Snapchat’s Latest Report Reveals Potential of AR and Opportunities for Brands to Make Use of it



In a new video clips series, TikTok has gathered a bunch of important tips and steps for businesses to brand themselves on the platform and maximize their marketing during the holiday shopping season.

 

The videos outline the core functionalities of TikTok in a format that is easy to follow. Each video explains a single function, starting from “How to create a TikTok video in 7 steps” to “How to create a TikTok Business account” to “How to create a TikTok Ads Manager account.” The clips further highlight small tips relevant to each functionality.

TikTok Shares Marketing Guide for Businesses Via New Video Series



TikTok launched a landing page for advertisers to display their ads on the platform earlier this year. The Instant Page has the ability to load up to 11 times faster than standard mobile pages and allows users to view ads and explore other relevant sites without having to exit TikTok. To help advertisers adopt effective practices to enhance their ad campaigns using Instant Page, TikTok has shared several tips in a new post.

 


According to TikTok, “Instant Page is especially useful for informing, educating, and engaging users on complex topics where ad creatives can’t go into the necessary detail e.g., for finance brands.” It adds that displaying ads on Instant Page assists in reducing consumers’ decision-making time, while clearly mentioning the important information about the product or service.

 

TikTok Reveals Tips on Maximizing Ad Performance Via Instant Pages



To promote eCommerce on its platform, TikTok has introduced new Shopping Ads through which brands can showcase their products in-stream. According to TikTok, “it’s a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.”

 


While live shopping is not as popular in the West, TikTok has had major success with the feature in China via the Chinese version of its app, Douyin. The company seems to be hoping for a fortunate result in the Western social media market as well, thus expanding its business ecosystem by giving creators the opportunity to generate revenue from their creative efforts in the app.

 


TikTok has also shared some insights into the interest of its users in in-stream purchase. The data reports that 56% of the users have been led to discover new products or brands via ads, 48% have shown interest in buying a product on or from TikTok in the next 3 months, while 70% of the users report that they found it convenient to make a purchase through a shopping-related ad on the app.

TikTok Announces Integration of Shopping Ads



Meta reports that over 20 billion messages are exchanged over Messenger each month between businesses and customers. This insight suggests that direct messaging has become a convenient way for brands and consumers to interact with one another.

 

To further understand how users in the APAC (Asia-Pacific) region are relying on messaging for brand queries, and how businesses can serve customers in a better way using messaging, Meta conducted a research in collaboration with the Boston Consulting Group, which consisted of surveying more than 6,500 respondents across the APAC region.

 

The analysis in the report shows some valuable information on the significance of direct messaging between brands and consumers. Some of the key points mentioned in the report are as follows:

Meta Shares New Insights on the Importance of Business Messaging Through Latest Survey Report


Top 3 Social Media Sites For Your Brand's Video Marketing

In today’s world, creating video content is an important tool used by brands as their marketing strategy. With the available options of social media platform, it’s overwhelming to decide where to spend your budget and efforts. We’ll be discussing some important facts and stats for three leading video-centric social media platforms; YouTube, TikTok and Instagram.     

21st century has become the digital era and thus digital platforms have gained recognizable position especially for the marketing purposes. According to research, a total of 12.5 trillion hours are to be spent surfing internet in the year 2022, out of which most of the time is spent scrolling different social media platforms. The next question is, which platform is used the most?

Top 3 Social Media Sites For Your Brand's Video Marketing #Infographic

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