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Snapchat has launched a new promotional campaign, where it has highlighted how its platform is “different” from others in the present era of social media.

 

Snapchat asserts that social media, in its “adolescence” age, has begun to lose its essential purpose of connection and support. Instead, according to Snapchat, social media platforms and the way we share our moments on them, have become more curated now, and friends have started to feel more like strangers.

 

Well, Snapchat is not really wrong here. But what is it that its platform is doing differently? One aspect that Snapchat could be seen as distinguishable from in its usage is the absence of a feed. Unlike other platforms, Snapchat’s goal is not to make a user’s content reach as many people as possible.

Snapchat’s Recent Promotional Campaign Shows the Platform as “Less Social Media”



Samba TV, a measurement company that originally provides insights into TV viewing behaviours, has partnered with Snapchat in the domain of advertising. As a result, Snapchat will be providing its ad partners with greater insight into the effects of their ad campaigns.

 

Samba TV will provide “outcome measurement to Snap advertisers in the entertainment vertical,” says Snapchat. Samba TV’s global footprint includes coverage for more than 200 national networks in the U.S., local networks in more than 100 U.S. DMAs, and over 400 digital publishers.

Snapchat Partners with Samba TV to Offer Outcome Measurement Across Entertainment Media



At Snap’s latest AR event, it was revealed that Snapchat will soon be incorporating AR Lenses powered by ChatGPT. This would be possible as a result of Snapchat’s new Lens Studio launched in beta, where developers can create filters using ChatGPT.

 

These ChatGPT-powered Snapchat Lenses will work on the same AI system as ChatGPT – meaning that users will be able to ask questions within the filters to which they will receive responses. For instance, in a sample shared by Snap, a user has asked the question “How far away is Neptune?” in a solar system-themed filter, and the filter generates an answer in return. This indicates that this functionality could be specifically used to create quizzes or randomizers.

Snap Announces a New AR Lens Feature Powered by ChatGPT on Snapchat



Following its competitors TikTok and Instagram, Snapchat is finally releasing the option of embedding content from within its platform to the web. This includes Spotlight videos, Lenses, public Stories as well as public Profiles.

 

“We love seeing our community’s creativity on display, and embeds make it easier than ever to share Snapchat content in an article or website,” says Snapchat. The primary and perhaps only reason why the social media company had until now held back from launching this embedding functionality has been the private nature of the content on its platform.

Snapchat Launches Web Embedding Option for Lenses, Stories and Other Content



To celebrate International Friendship Day with its users, which is on the 30th of July, Snapchat is launching a limited time feature that will let users share personalized throwback Stories with close friends.

 

These personalized Stories will be created by Snapchat and will be found when you swipe up from your Snapchat camera. Additionally, Snapchat Snap Star Tinx will appear to give you advices on how to be a better friend and supporter.

Snapchat Launches Limited-Time Feature of Personalized Throwbacks to Celebrate Friendship Day


Snapchat is making its AI chatbot “My AI” available to all users for free, after keeping it accessible to only paid subscribers for two months.

 

Snapchat’s chatbot can be customized by changing its name, looks, and adding a Bitmoji avatar - which is what users demanded the most after the integration first rolled out. My AI can also be added to group chats using “@.” You can ask the chatbot for AR filter recommendations, as well as places to visit from Snapchat’s map tab.

 



In the near future, Snapchat also plans to equip My AI with the ability to provide responses to visual messages / images.

Snapchat’s AI Chatbot “My AI” can Now be Accessed for Free by All Snapchatters



Snapchat and Microsoft have collaborated on a new integration that lets Work users on Microsoft Teams enjoy some of the most popular Snapchat Lenses to add AR effects in their video meetings. There are more than 20 Lenses that users can choose from.

 


The Lenses are powered by Snap's Camera Kit and offer an AR effect to video calls, making them livelier and more interactive. “Since AR uses cameras, sensors, and displays, which are already built into video conferencing, it is a perfect and seamless fit with Teams,” says Microsoft. Previously, the filters in Teams were powered by the Snap Camera that was launched in 2018 and primarily designed for Twitch streams, and was later shut down.

Microsoft Introduces a Range of Snapchat Lenses in Teams

 


In a latest monetization effort utilizing AR, Snapchat has developed a new project that combines AI and AR, dedicated to retailers who can use the service to earn from AI and AR shopping tools.

 

The AR Enterprise Services (ARES) by Snapchat provides retailers with shopping tools that can be used to virtually try on products like clothes, jewellery, makeup, etc. The integration of AR shopping tools in ARES will facilitate retailers by increasing conversions and reducing return rates.

 

Snapchat’s Latest AR Creation Helps Retailers Make Money Off of AR and AI Shopping



Snapchat is releasing a new AI integration in Snapchat+ this week, called My AI, which is designed to respond to queries in a ChatGPT format. The feature is represented by a purple colored character that users can give a personalized name to.

 


The chatbot is capable of providing personal suggestions to users, such as ideas for birthday gifts, weekend trips, dinner, etc. Regardless of My AI’s advanced abilities, Snapchat has warned subscribers in advance of its limitations that could lead to the chatbot responding with unwanted answers. “Mistakes may occur,” says Snapchat.

Snapchat is Rolling Out AI Chatbot ‘My AI’ in Snapchat+



Snapchatters who are fans of the Bitmoji fashion in the app have an exciting news as Snapchat brings yet another clothing collection to its avatar feature. In a recent collaboration, Snapchat and Adidas have come together to launch exclusive Bitmoji outfits. Not just that, but users will also be able to purchase the clothes using purchasable Token currency in the app.

 


As per Snapchat, “Until Friday, Dec 9th, Snapchatters can claim an exclusive adidas ITM track jacket in the brand’s recognizable yellow colorway, featuring the adidas web3 logo and black stripes on the sleeves.” The jacket costs 250 Tokens, which users can collect in exchange of goods within Snapchat’s shops and offers, where they can select from a variety of Token packages.

Snapchat Partners with Adidas to Launch a New Bitmoji Clothing Line



As part of its recent AR advancement, Snapchat has launched a new AR Lens that is meant to help users discover products of their preference during the holiday season. The lens features a voiceML technology that relies on audio prompts instead of typed text to engage with and facilitate users.

 

The Lens, called ‘New Balance,’ works by listening to audio prompts from a user who answers a series of questions to reach the product they are looking for. The Lens will then provide product recommendations that best match with the user’ answers.

Snapchat Rolls Out New AR, Voice-Powered Shopping Lens in US



Snapchat has partnered with fitness app Strava to develop a new AR lens called the Strava Activity Lens, which could serve as a means of engagement around fitness and health.

 


“With a few taps, the Strava Activity Lens allows Snapchatters to take a Snap or post a Story that instantly tells the tale of recent workouts,” explains Snapchat. The Strava Activity Lens would allow users to share videos and slideshows of their workouts on Snapchat, as well as the Strava app.

Snapchat Releases 'Strava Activity Lens’ that Enables Sharing of Fitness Activities on the App

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