Instagram has been testing a new in-app feature called Media
Kit, which it has now taken to the next stage of testing and re-named as
Creator Portfolio.
The feature is aimed at providing a separate platform for creators to showcase their talent and content, that they can directly share with brands and business partners in the app, hence enhancing content discovery and making way for more marketing opportunities.
App researcher Alessandro Paluzzi spotted the latest prototype of the feature, which shows a welcome screen and an overview of the functionality.
It’s interesting to see Instagram experimenting with new ways
of appealing to the creator community, considering that the app is still
lagging behind social platforms like TikTok and YouTube, that have users
spending more time on their apps.
