TikTok Reveals Tips on Maximizing Ad Performance Via Instant Pages - Visualistan -->

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TikTok launched a landing page for advertisers to display their ads on the platform earlier this year. The Instant Page has the ability to load up to 11 times faster than standard mobile pages and allows users to view ads and explore other relevant sites without having to exit TikTok. To help advertisers adopt effective practices to enhance their ad campaigns using Instant Page, TikTok has shared several tips in a new post.

 


According to TikTok, “Instant Page is especially useful for informing, educating, and engaging users on complex topics where ad creatives can’t go into the necessary detail e.g., for finance brands.” It adds that displaying ads on Instant Page assists in reducing consumers’ decision-making time, while clearly mentioning the important information about the product or service.

 


Some of the creative key tips for the utilization of Instant Page that TikTok has listed include the following:

 

1.     1. Using a template from the provided options to create and customize your Instant Page the way you would like.

2.     2. Creating multiple Instant Pages, each targeting a different audience, to study the varied effects.

3.     3.  Setting up at least one call to action button and selecting a distinctive design for it that matches your brand’s visuals.

4.      4. Monitoring important insights like average view percentage and average view time combined to obtain a holistic analysis of the page’s performance, as well as onsite page views and call to action button clicks.


TikTok Reveals Tips on Maximizing Ad Performance Via Instant Pages



TikTok launched a landing page for advertisers to display their ads on the platform earlier this year. The Instant Page has the ability to load up to 11 times faster than standard mobile pages and allows users to view ads and explore other relevant sites without having to exit TikTok. To help advertisers adopt effective practices to enhance their ad campaigns using Instant Page, TikTok has shared several tips in a new post.

 


According to TikTok, “Instant Page is especially useful for informing, educating, and engaging users on complex topics where ad creatives can’t go into the necessary detail e.g., for finance brands.” It adds that displaying ads on Instant Page assists in reducing consumers’ decision-making time, while clearly mentioning the important information about the product or service.

 


Some of the creative key tips for the utilization of Instant Page that TikTok has listed include the following:

 

1.     1. Using a template from the provided options to create and customize your Instant Page the way you would like.

2.     2. Creating multiple Instant Pages, each targeting a different audience, to study the varied effects.

3.     3.  Setting up at least one call to action button and selecting a distinctive design for it that matches your brand’s visuals.

4.      4. Monitoring important insights like average view percentage and average view time combined to obtain a holistic analysis of the page’s performance, as well as onsite page views and call to action button clicks.


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