In today’s world, creating video content is an important tool used by brands as their marketing strategy. With the available options of social media platform, it’s overwhelming to decide where to spend your budget and efforts. We’ll be discussing some important facts and stats for three leading video-centric social media platforms; YouTube, TikTok and Instagram.
21st century has become the digital era and thus digital platforms have gained recognizable position especially for the marketing purposes. According to research, a total of 12.5 trillion hours are to be spent surfing internet in the year 2022, out of which most of the time is spent scrolling different social media platforms. The next question is, which platform is used the most?Even though TikTok has created hype in the market, YouTube still has most number of monthly active users. Below are the stats showing active users for each platform.
YouTube – 2.56 Billion
Instagram – 1.5 Billion
TikTok – 1 Billion
Below are the stats that show how much time each user spends on these three platforms.
YouTube – 23.7 hours/month
TikTok – 19.6 hours/month
Instagram – 11.2 hours/month
It’s surprising to see that although Instagram has half a billion more active users as compared to TikTok, TikTok users spend almost 8 hours more as compared to using instagram. This is a proof of how addictive TikTok is for social media influencers.
In order to find the best platform for your brand, you have to look for audience that closely match with your users. For example, data shows TikTok has the most users in adolescent category. According to the age range, all three platforms have users in the range of 20-50 years.
An important thing to consider is the possible reach of your paid ads when figuring out the best platform for your business. YouTube’s potential ad reach is an amazing 32.4% of the total population. This means choosing YouTube as a marketing option will make you reach 1 out of 3 people in the whole world. YouTube once again wins over instagram and TikTok. Instagram holds second position in this category with a potential reach of 18.7% and TikTok comes in third position at just over 11%.
If we talk about customer engagement, making and posting video content is not only the tool that can be used for marketing. You can engage your followers with other amazing concepts such as voting contests, comment contest and hashtag video contests.
Infographic by: shortstack