Meta reports that over 20 billion messages are exchanged over Messenger each month between businesses and customers. This insight suggests that direct messaging has become a convenient way for brands and consumers to interact with one another.
To further understand how users in the APAC (Asia-Pacific) region are relying on messaging for brand queries, and how businesses can serve customers in a better way using messaging, Meta conducted a research in collaboration with the Boston Consulting Group, which consisted of surveying more than 6,500 respondents across the APAC region.
The analysis in the report shows some valuable information on the significance of direct messaging between brands and consumers. Some of the key points mentioned in the report are as follows:
It is now observed that consumers are not just turning to messaging to interact with brands, but this connection trend has rather become a fast and essential means of contact.
Moreover, messaging for brands is not only important in terms of increasing sales, but also helps brands enhance their online presence
Using these various pieces of information and suggestions, brands could align their approaches accordingly and consequently optimize the value of their services online.