The team at Qualtrics illustrates the dominance of the social media landscape through a graphic ranking of the top brands based on their number of followers. They show us the number of followers each brand has on X, Facebook, TikTok, and Instagram. The team’s graphics display a ranking of overall follower count and rankings on each platform.
The brand with the most followers on Instagram is Nike, which uses celebrity partnerships, trends in sneaker culture, and closet/collection tours to acquire its followers, who often become brand loyalists. On Facebook, the phone company Samsung has the most followers. Samsung earned its followers by offering contests that allowed winners to win a new device, as well as offering tips on making the most out of their products. ESPN has the most followers on TikTok, likely due to its popular game highlights, perfect for fans who missed the match. They’re also great with memes and features about famous athletes. NASA has the most followers on X due to its incredible, high-quality images of the universe. Followers love to see these inspirational images appear in their social media feeds.
infographic by: www.qualtrics.com
