TikTok has announced a new integration that is created to help advertisers on TikTok that are also Salesforce customers. Salesforce is a leading cloud-based platform for sales, ecommerce and other touchpoints that uses AI and trusted first-party data and where companies can deliver personalized and engaging experiences.
With the help of a new Salesforce Marketing Cloud integration on TikTok, advertisers can capture and convert the leads generated by their marketing campaigns directly to Salesforce via ‘Lead Generation.’ TikTok describes Lead Generation as the “next-gen solution for capturing leads from an audience that's uniquely tuned in to discover, search, and connect on TikTok.”
As a result of this process, advertisers can receive more TikTok insights directly to their CRM, which will aid them in the process of managing and maximizing their ad campaigns.
According to TikTok, the three main benefits of the integration are that it requires no coding skills, provides real-time leads transfer and instant follow-up. The process can therefore be seen as swift and user-friendly. Since all lead information will be transferred to TikTok in real-time, advertisers can receive quick response based on engagement. Additionally, sales and marketing teams will be able to respond to leads via Salesforce Marketing Cloud, hence making it possible to get instant follow-up.
Advertisers can access the Salesforce Marketing Cloud on Salesforce’s AppExchange marketplace. To begin the process, brands are required to contact their TikTok Rep or Salesforce Account Executive.