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Getting into the gaming business is a strategy digital content platforms tend to adopt for two reasons: one, as a way of keeping old users engaged with the platform and attracting new users; and two, for increasing revenue. LinkedIn has recently become one of these platforms too, with the launch of its own puzzle games.

 

The games are: ‘Pinpoint,’ ‘Crossclimb,’ and ‘Queens,’ and they are all available on LinkedIn on desktop as well as mobile. Each of these games can be played once in a day. They also show metrics like high score, daily streak, leaderboards, and people you know that have played them.

 

LinkedIn is Bringing Some Fun to its Platform with the Addition of Three Puzzle Games



LinkedIn is gradually altering the way Creator Mode works on its platform, while maintaining some of its existing elements as optional tools. Some of the Creator Mode options that LinkedIn has launched in the past include topical hashtags on profile, a ‘Featured’ section that showcase a user’s content, and a ‘Follow’ button on their profile.

 

In LinkedIn’s own words, it is working to open up “additional creation tool access and deeper analytics to all members.”

 

LinkedIn is starting off by shifting its focus off of ‘Talks About’ hashtags for connectivity and plans to remove the option of turning on Creator Mode from profile settings next. The Follow button will remain, and the ‘About’ section will be placed on the top of profiles, as before.

LinkedIn Seems to be Getting Rid of Creator Mode



LinkedIn is taking down its ad targeting option ‘Lookalike Audiences,’ preventing their creation and editing in ad development processes, starting the 29th of February.

 

With the help of Lookalike Audiences, advertisers could extract a list of customer information from their own database. LinkedIn’s system in turn could scan the list for different characteristics and match them with other similar and potentially interested users. The process has since been helpful to advertisers in specifically targeting people who match the profile of their existing customers.

 

Advertisers who have been relying on Lookalike Audiences would need to make changes to their active campaigns that are using the option. LinkedIn also adds that active campaigns using Lookalike Audiences “will continue to deliver using the static audience.”

LinkedIn Will No Longer Offer the Lookalike Audiences Ad Option

Harnessing Linkedin’s Professional Network For Growth #infographic

Explore this insightful guide to effectively promote your company on LinkedIn in 2024. Packed with valuable information, it offers essential tips and strategies for successful company promotion on the platform. Don't miss out on this valuable resource!


This informative visual guide by VizionOnline provides comprehensive insights into initiating your LinkedIn journey. It covers essential LinkedIn marketing strategies such as profile optimization, content creation, and effective networking. Additionally, it outlines daily, weekly, and yearly activities crucial for maximizing your LinkedIn presence. The guide also delves into advanced LinkedIn marketing tactics and poses thought-provoking questions for your strategic self-reflection.

Harnessing Linkedin’s Professional Network For Growth #infographic



LinkedIn has been integrating generative AI for different purposes across its platform – its latest AI product being “AI-powered coaching”, that is part of LinkedIn Learning.

 

This AI tool will assist users in their learning journey on LinkedIn, answering queries specific to their career and helping them improve the skills that their work requires. Initially, it will guide users on the topics of Leadership and Management and hopefully LinkedIn will bring more subjects to this experience.

 


According to one example shared by LinkedIn in its blogpost, users can explain to the AI-powered coaching a challenge they may be struggling with at work, in response to which, it will extract and present relevant information from the LinkedIn Learning library. The tool will additionally direct users to relevant courses, and provide suggestions, examples or necessary feedback customized according to the user’s work, career goals, and skills.

 

Alongside this AI integration, LinkedIn is also launching other products within LinkedIn Learning, including modules and course recommendations, while it is also expanding its Professional Certificates feature. 

LinkedIn Announces New Products as Part of LinkedIn Learning, Including AI-Powered Coaching



In a latest report by LinkedIn titled ‘Future of Work’, the company has shared insights and data on the impact of AI on different industries, as well as the advancing AI initiatives that LinkedIn is preparing to bring to its platform.

 

The report consists findings on the following topics: “Professionals’ conversations and sentiments towards AI,” ‘”Generative AI (GAI) by education, generation, and gender,” and “LinkedIn’s AI-assisted products will create more value for members and customers.”

 

LinkedIn has observed a 70% increase in conversations around AI on its platform, between December 2022 and September 2023. Around the world, members on the platform have been specifically having discussions around terms like “ChatGPT,” “Prompt Engineering,” “Prompt Crafting,” “Microsoft Copilot,” and “Generative Artificial Intelligence.” LinkedIn has further provided a percentage-breakdown of different populations that are driving these conversations.

 


Additionally, LinkedIn reports that 55% of its users “globally stand to see their jobs change to some degree by the rise of generative AI,” which highlights the impact of LinkedIn’s generative AI on the work industry.

LinkedIn Shares Key Insights into the Usage of AI Across its Platform and its Impact on Workforce



‘Collaborative Articles’ on LinkedIn is an AI-powered feature that uses AI-generated prompts as topics for discussions amongst users to share their expertise on them. The feature was first introduced on the platform in March and according to LinkedIn, has since been successful in facilitating more than a million expert contributions and driving overall traffic.

 

Users who contribute via Collaborative Articles also receive a ‘community top voice’ badge to highlight their skills and make their profiles stand out. The badge has been specifically significant in terms of driving traffic, as more people engage with the feature to in attempt to have the badge added to their profiles so they can show off their expertise.

 




LinkedIn is now changing the layout of the feature, which puts greater emphasis on users’ contributions than before and less focus on the AI prompts. As a result, contributors’ profiles will be highlighted at the top of Collaborative article posts.

 

LinkedIn Brings New Updates to its Latest Engagement Feature ‘Collaborative Articles’



LinkedIn has added a new search functionality within the Ad library, using which you can specifically find branded content partnerships. LinkedIn’s Ad library consists of database that is publicly available and contains information about advertisements on the platform.

 

More specifically, LinkedIn creators tagged with the Brand Partnership label will be discoverable through the new search feature. Users will be able to search for partnerships by entering keywords and refining their search using a filter for the date when the content was posted, including ‘Past 24 hours,’ ‘Past Week,’ and ‘Past Month.’ However, the feature does not offer the ability to directly search for sponsored content by a specific brand or advertiser, as of now.

 

LinkedIn Releases New ‘Brand Partnerships Search’ Functionality



LinkedIn is reportedly developing a new AI assistant / chatbot called ‘LinkedIn Coach,’ that is designed to help people search and apply for jobs, learn new skills, and expand their network on LinkedIn.

 

App researcher Nima Owji discovered the functionality on LinkedIn. Upon being inquired about the development, a LinkedIn spokesperson hinted at a confirmation, saying that the company is always exploring new ways and that more will be revealed soon.

 

Owji shared a preview of LinkedIn Coach, where a brief description of the bot is displayed, followed by a message that prompts a user to ask the bot a question. Below it is also a list of examples of questions.

LinkedIn is Reportedly Working on a New AI Assistant ‘LinkedIn Coach’



As AI technologies continue to be adopted by mainstream digital and social media platforms, AI-generated content is being seen all over the internet. LinkedIn is one of the platforms that hasn't stayed behind in the AI domain. Amongst its existing AI tools including AI-generated profile summaries, AI-assisted job descriptions, generative AI messages for job candidates, and an AI InMail assistant, the latest development is a post-generating feature. Discovered by app researchers some time ago, the tool is now being officially launched to users.

 

LinkedIn’s post generating tool will help users draft posts by prompting them to share their ideas within the composer, based on which it will generate suggestions. LinkedIn explains that it has created the functionality to simplify the process of writing full-fledged posts, which can get time consuming.


 

LinkedIn Launches New AI-Powered Post Generating Feature



LinkedIn is removing three of its existing features on the platform: carousel posts, profile videos, and the option of embedding clickable links within images or videos of posts. These haven’t been around for a long time, nor have they produced sufficient engagement; therefore their removal won’t cause much impact to users.

 

The company’s decision was formed after learning from user feedback that these elements in particular weren’t of much benefit to users including creators. “Starting June 26th, we’ll be removing these tools,” says LinkedIn. The platform has additionally assured users that their current carousel posts, profile videos, and linked images or videos will be viewable despite the termination of these features.

 

While carousel posts are a big hit on many social media platforms, they didn’t prove to be much successful on LinkedIn. Although prior to the release of carousel posts in July last year, many LinkedIn users had been using the PDF attachment option to makeshift carousel posts.

 

LinkedIn is Taking Down Three of its Creator-Focused Features 26 June Onwards



LinkedIn has launched a new DM engagement feature ‘Pages Messaging,’ that will allow Company Pages to send and receive DMs. People will be able to directly get in touch with companies via direct message, and Page admins will in turn be able to respond as the Page.

 

Up until now, the direct messaging functionality was only limited to LinkedIn members to interact with other members. However, seeing the rise in activity of Company Pages on LinkedIn, the platform decided to extend the DM functionality to companies, so people could engage with them directly.

 

Pages Messaging was first spotted last month on LinkedIn, and has since been available to selected users on the platform. The feature has now started to roll out to all users.

LinkedIn Makes it Possible for Users to Interact with Company Pages Via Direct Message and Vice Versa

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