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How did the Facebook and Instagram video advertising evolve?

People are more and more attracted to the video formats of advertising especially the short video forms such as reels, stories and feeds rather than the longer forms i.e., IGTV, Facebook Watch, and Live. Research from Ipsos reveals that the best and most efficient way to connect to various brands is through Facebook and Instagram video ads, as cited by the video viewers.

The social media giant, Facebook announced that the company is testing out some new options for topic targeting within Facebook In-Stream video, moreover, the Facebook Stories ads and Instagram Reels ads are also being tested in order to enhance audience engagement and provide better opportunities to different brands.
 


Reportedly, more than 2 billion people on Facebook watch In-Stream videos every month, and therefore, around 70 percent of video ads views on In-Stream alone are completed. This is the top reason why Facebook is offering better advertising options within the In-Stream videos.

Facebook to soon release new video advertisement options on Facebook and Instagram

 


Facebook is allowing academic researchers to access political advertisement data through its platform, so they can provide their input in terms of identifying flaws and discrepancies related to elections, so as to contribute to the transparency of elections.

 

Facebook is allowing access to over 1.3 billion political ads that have been published through its platform in the past three months. The social media company has an Open Research and Transparency platform where researchers will be required to apply if they wish to collect advertisement data through Facebook.  

Researchers can Now Get Access to Facebook’s Political Ad Data

 


Facebook gives its users the option to “hide ads” displayed on their Feed and in return asks for the reason to hide an ad. Social media expert Matt Navarra reported that Facebook is now asking additional questions when a user chooses to hide an ad.

 

The newly added options that Facebook is giving users to know their reasons behind hiding a particular ad include: Too personal, Repetitive, Sensitive Topic, and Knows too much.

Facebook Wants to Know More about Why you Choose to Hide an Ad on its Platform

 

How ads have evolved over the years

Advertisement is the core aspect for any business and a major strategy to market a product or a service. The early days included advertisement being done on newspaper but we are long past that era. There are a very few people who even read newspaper let alone see an ad on it. Ads have evolved quite drastically over the years and with the digital era we are in, it is more effective than ever.

How ads have evolved over the years #infographic

 

Facebook Trends that you need to know

Facebook is one of the biggest social network platforms in the world right now. The power it packs in terms of the audience is unmatched. Not only you can share memes, photos, videos, but you can also start a new business solely through Facebook.

Facebook Trends that you need to know #infographic

How does mobile ads work?


Have you ever noticed at some point that a product or a thing you were just talking about with your friend pops up as an ad in a mobile app? Seeing such a specific mobile ad just a few minutes after you were talking about it makes you wonder if your phone is listening to you or reading your mind. Sometimes your phone may not be even with you but you would still see some sort of ad.


Well, it’s all a game of targeted marketing. Many social media platforms offer targeted marketing to the marketers to give them better results. Brands are required to get permission from third-party sites or applications to review your internet history and cache. Cache is very valuable for the AI and marketers because it helps optimize the ads according to it. Brands usually review the social media channels and websites that you visit and collect the relevant data to show you a specific ad.


How does mobile ads work? #infographic

Facebook announces advertising options for the upcoming Christmas holidays

Holidays bring along some amazing sales that excite people from all around the globe. One of the biggest events, i.e., Christmas, is just 65 days away, which will pass in a snap. Since the world has shifted to digital technology and markets have been brought to social media for enhanced engagements and better sales, Facebook just brought a new update at the right time. The tech giant has announced some cool new tools for advertising to be launched soon in order to promote sales and attract more buyers.

New updates will not only be made available for Facebook but Instagram as well. Because Instagram is also considered a great source of advertisement, the new ad tools would work best for both the platforms.



New tools will allow you to ad product tags to your products within the Ads Manager. Product tags, however, were launched back in 2016, but not all the businesses were able to integrate them into their paid promotions. Product tags are something that many potential buyers expect from reliable companies to add to their products.

Facebook announces advertising options for the upcoming Christmas holidays

The power of Ad Marketing as illustrated by Facebook

There are a great number of marketing strategies that have proved to be quite helpful for the companies in their rainy days, and similarly, Ad marketing has become one of the powerful marketing tools since its launch. Facebook has been using this tool to boost its marketing services, and truth be told, the progress is obvious. Currently, Facebook leads the social media battle because of its soaring engagement rates and better performance than Instagram, Snapchat, etc.

One of the key features that make any ad reach thousands of people in a matter of seconds is its objective. An ad is nothing but a waste of visuals if its objective is inaccurate. Another important feature is placement. It might sound like an unusual factor to consider, but you will be surprised by the difference the right placement of an ad makes.

The power of Ad Marketing as illustrated by Facebook #infographic

New Tips to help Improve Facebook Stories and Video Ads

Facebook ads and brand awareness are very crucial for digital marketer. Facebook is one of the biggest social media platforms out there and a big resource for marketers to market their product using its vast and flexible ad process. Marketers use a lot of ways to market their products through paid ads, video marketing and even Facebook stories whichever is better for them to reach their objectives.

New Tips to help Improve Facebook Stories and Video Ads #infographic

To restrict the spread of post-election misinformation, Facebook is planning to put an end to political advertising as revealed by a source who was in direct discussion with the company.


According to the anonymous source, Facebook has spoken to experts about potential election scenarios, including the possibility of Donald Trump using the platform to dispute election results. 


It was reported by the New York Times that Facebook CEO Mark Zuckerberg and some company executives had daily meetings to discuss ways to tackle election dispute caused by the platforms. They also considered the option of completely eliminating political ads since the November 3rd elections. 


Although Facebook hasn't provided details on the matter, spokesman Andy Stone mentioned in a statement that the company is considering ''a range of political advertising options during the closing period of the election.''. 

Facebook Considers Halting Political Ads to Curb Post-Election Misinformation

What is the best time to post on social media?

Social media has become a part of our daily lives. People consume it more quickly than anything else. It has become the most popular source of information than radios or televisions. If you have a business, then you must consider the switch to online platform because it is the best platform to promote your brand.

With the constant browsing and consumption going on in the social media world, there are also some times of media isolation which is the worst time to post something. Every platform is different and they have different busy days which is usually the best time to post anything.

What is the best time to post on social media? #infographic


An antitrust law has been proposed in Australia that is forcing tech firms to pay for news that appears on their social media platforms. Google has raised its voice against the law, saying that the law would adversely affect content creators and channel operators. 


According to Google, the law would assist big media firms inflate their search ranking artificially, hence receiving an unfair advantage over individuals who are running their own websites or YouTube channels. Google's YouTube video service helps individuals and companies run their channels that feature advertisements, and as a result, generate revenue for both themselves and YouTube. 

Google is not Happy with the Proposed Australian Antitrust Law

The right Facebook image sizes and dimensions for ad campaigns

If you have a little bit of knowledge about social media marketing or Facebook ads then you may know that getting the right image size for your ad campaigns can be a tough choice. Facebook has evolved into a very significant platform in terms of marketing.

As a marketer, you need to have a good understanding of your target audience and visual appeal. Visual content is consumed more than any other content on Facebook or any other media channel. It is quick, interactive, immersive, and conveys the message quickly to the consumer. Visual content includes GIFS, images, and videos, and all of their variants such as 3D photos.

The right Facebook image sizes and dimensions for ad campaigns #infographic

What is the right advertising format?

The best way to connect with e-commerce is through Facebook and Instagram ads. Wondering why? Well, because millions of people are active on these social media platforms daily, and you can engage your target audience by posting the right ad at the right time. However, there is undoubtedly an enormous competition in this field, as several businesses are working on getting people's attention. Hence, you need to be very accurate and creative with the ads and the time of posting them.

What is the right advertising format? #infographic

Facebook shares tips to enhance brand messaging


Customer engagement is a very important aspect of a business. Interacting with your customers create positive reputation towards your customers. Take a step further and appreciate them from time to time via text messages or email. With social media on the rise, more companies are looking to establish their online profile and attract new customers.

Facebook has recently shared insights followed by the key tips on how to maximize the customer engagement for a business. The social media platform and its creative research team made a few tweaks to their brand messaging feature which can now make engagement even more impactful.

Facebook shares tips to enhance brand messaging #infographic

Facebook not fazed by ad boycotts

We previously covered how Facebook is under fire for hate speech and how companies have started a campaign against it. #StopHateForProfit movement has been going strong since then as more companies have joined the movement pulling their ads from Facebook to hold it accountable for being a safe haven for hate speeches and online harassment.

With companies such as Target, Microsoft, and Starbucks have cancelled their ads on Facebook to stop it from generating revenue, data analytics show that Facebook is not even feeling the loss. The cancellation and pulling away ads from Facebook have not had a big impact on Facebook advertisement revenue. The only effect these boycotts have had is that Facebook is more in the headlines these days, and the online harassment on the platform has come into the light.

Facebook not fazed by ad boycotts #infographic

What Goes Into the Perfect Facebook Ad

The Internet has taken the marketing world by storm, especially social media. Digital marketing and e-marketing have been around for a while but ever since the rise of social media, we are can see job roles as social media content creators and social media marketing is even being recognised as a separate field by marketers all across the globe. For advertising, there are a lot of social media platforms to choose from, but the major ones come under the banner of Facebook Inc., and the best one is Facebook itself.

 With over 1 billion active users daily, Facebook is the world's largest social network. Brands and businesses of all levels have their pages set up on Facebook and for all good reasons. Setting up a Facebook page is as easy as pie now and even people managing a business from their homes can earn easily. However, no matter what category you operate in or how good your products or services are, it all comes down to marketing. 

What Goes Into the Perfect Facebook Ad #Infographic


Facebook is under fire yet again – this time for hate speech. It has come to light that many companies are removing their ads from Facebook after the creation of “Stop Hate for Profit” boycott. The boycott emerged to the surface on the platform whose objective is to address the hate speech and racism on the platform and its damaging effect on the society.

Facebook under fire for hate speech #infographic

How to advertise your ads effectively on Facebook and Instagram

More than a million people keep themselves engaged with Facebook and Instagram applications on a daily basis either because of new entertainment content or regular checkups on their online business. According to research, these two platforms are heavily used by many countries and can easily help you set up an online business.

Promoting your brand is not as easy as it sounds. It comes with a lot of smart work and creativity. When you opt for a social platform, public interest becomes extremely important for your business. If your content is dull and unappealing, nobody will bother to stop and notice your content. Users prefer vibrant and appealing content. Adding visuals to your content could be a bonus point for your users as it has the power to attract a good number of audiences in lesser time. You can easily take care of the people on social media by promoting your brand in such a way that seems relevant to their interests.

How to advertise your ads effectively on Facebook and Instagram #infographic

Facebook Bans Ads Seeking to Gain Profit From Corona Virus Fears

Facebook has started to put a ban on all Ads that intend to profit from the fear of the Corona virus.

 According to Business Insider, Facebook has announced that it will restrict ads from all it's platforms that intend to "create a sense of urgency" among the audience for their gain.

 People have been seeing such ads in some parts of the world that Facebook has observed, are ran to capitalize on the growing fear.

 "We recently implemented a policy to prohibit ads that refer to the coronavirus and create a sense of urgency, like implying a limited supply, or guaranteeing a cure or prevention. We also have policies for surfaces like Marketplace that prohibit similar behavior,” announced Facebook.

 This goes to show that Facebook is playing it's part to avoid the spread of any misinformation regarding the virus. Only recently the company had announced that it aims to enhance it's methods of fact checking and also been dedicated to remove any false information that may harm people.

 Many sites have been gathering all the false information regarding the spread of Corona virus which involve suggesting remedies that don't work and any misinformation about it's causes.

 Currently, there are over 79 thousand people who are affected around the world and about 2,600 have reportedly passed away from the outbreak in a few months. And although, efforts are being made to have it under control, panic among people is still on the rise.
Provided all of this, it gives all those ethically corrupt, to use it as a commercial gain. The step taken by Facebook is worth an applause but because people are still on the edge, the platform might be required to do more in this matter.

Facebook Bans Ads Seeking to Gain Profit From Corona Virus Fears

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