People are more and more attracted to the video formats of advertising especially the short video forms such as reels, stories and feeds rather than the longer forms i.e., IGTV, Facebook Watch, and Live. Research from Ipsos reveals that the best and most efficient way to connect to various brands is through Facebook and Instagram video ads, as cited by the video viewers.
The social media giant, Facebook announced that the company is testing out some new options for topic targeting within Facebook In-Stream video, moreover, the Facebook Stories ads and Instagram Reels ads are also being tested in order to enhance audience engagement and provide better opportunities to different brands.
Reportedly, more than 2 billion people on Facebook watch In-Stream videos every month, and therefore, around 70 percent of video ads views on In-Stream alone are completed. This is the top reason why Facebook is offering better advertising options within the In-Stream videos.
The tests on Instagram Reels ads will be initially performed in Australia, Brazil, Germany, and India and will expand in other countries in a few months. On Instagram, around 90 percent of people follow a business account and Reels have proved to be one of the most efficient ways to engage people. According to Facebook, the Reels ads will be completely immersive as they will cover the entire screen just like Stories ads. The Reels ads limit would be 30 seconds with options like comment, share, like, save, view, and skip enabled.
Lastly, you will soon be able to advertise through stickers as the social media giant will test out sticker ads in the upcoming months. However, Facebook-owned Instagram will be adding stickers ads for selective creators and brands only.