Facebook ads and brand awareness are very crucial for digital marketer. Facebook is one of the biggest social media platforms out there and a big resource for marketers to market their product using its vast and flexible ad process. Marketers use a lot of ways to market their products through paid ads, video marketing and even Facebook stories whichever is better for them to reach their objectives.
Facebook has published a list of new tips and tricks on how marketers can use the full potential of Facebook stories and video ads. This time they really focused on the use of motion, sounds and stickers in branded content. They conducted research and came up with a few key pointers for the best way to utilize each element.
These key points included:
· Stories ad with sounds have a greater chance of driving results.
· Using stickers on static stories are not that effective.
· Video shot on mobile do way better than studio-shot videos.
Here is an infographic to visualize the full report made by Facebook.
Infographic by: Facebook