The Internet has taken the marketing world by storm, especially social media. Digital marketing and e-marketing have been around for a while but ever since the rise of social media, we are can see job roles as social media content creators and social media marketing is even being recognised as a separate field by marketers all across the globe. For advertising, there are a lot of social media platforms to choose from, but the major ones come under the banner of Facebook Inc., and the best one is Facebook itself.
With over 1 billion active users daily, Facebook is the world's largest social network. Brands and businesses of all levels have their pages set up on Facebook and for all good reasons. Setting up a Facebook page is as easy as pie now and even people managing a business from their homes can earn easily. However, no matter what category you operate in or how good your products or services are, it all comes down to marketing.
Apart from knowing your audience, there are a lot of technical factors you should keep in mind while planning a Facebook ad. These include dimensions of the ad itself as well as character limit, as you don't want the ad to appear blurry or cropped out. Moreover, the key objective is to build an audience. So not only should your ad appear good, but it should also lead your audience to like your page, like your website, like and share your posts to reach more people, and so on. You also need to take into account your budget for ads, as well as the style in which your ad content displays, for example, the carousel style for multiple product photos.
Also See: How to Run a Successful Facebook Ad Campaign for Your Small Business #Infographic
Check out the infographic below for ad costs, ad placement and all other kinds of information you would want to achieve your objectives.
Infographic by: WebpageFX