There are a great number of marketing strategies that have proved to be quite helpful for the companies in their rainy days, and similarly, Ad marketing has become one of the powerful marketing tools since its launch. Facebook has been using this tool to boost its marketing services, and truth be told, the progress is obvious. Currently, Facebook leads the social media battle because of its soaring engagement rates and better performance than Instagram, Snapchat, etc.
One of the key features that make any ad reach thousands of people in a matter of seconds is its objective. An ad is nothing but a waste of visuals if its objective is inaccurate. Another important feature is placement. It might sound like an unusual factor to consider, but you will be surprised by the difference the right placement of an ad makes.
Making an ad is an extreme effort, and it must be invested in something worthwhile. The right choice of brands has the power to multiply your profit and give your ad more reaches, and since Facebook ads generate the most CTRs out of all the social media platforms, it has more opportunities to gain benefits in the future as well.
Conversions of ads must always be the first thing to be done for marketing. Records show that around 26.94% of the ads generated and put out for the sole purpose of conversions which again, is a huge hit for Facebook. Similarly, an increase of 3.41% is observed in the CTR of Facebook in the month of June this year, reflecting the progress of ad marketing.
Facebook is known as the hub of entertainment containing content of all kinds. Regular updates on videos, posts, ads, etc. have become one of the most powerful sources for boosting ad marketing among the audience. This strategy, however, requires creativity and better comprehension of Cost per Click (CPM), Cost per Mille(CPM), Click Through Rate (CTR), ad spend, and Ad Frequency.
Infographic by: Socialinsider.io