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Google updates its adult content policy for ads

For the past few months, Google has been working on reducing the number of non-family-friendly ads and has now announced new changes in its policy for adult-oriented ads policy. The changes in Google’s policy will be noticed widely because of several reasons. The foremost one is; the adult-oriented creators who rely majorly on such bold ads will see a shift in their revenue.

The ad categories that Google has targeted include sexually suggestive live chat, live streaming, dating apps, role-playing games, and sexual themes and elements. There won’t be a restriction to create content on these categories, but there will be some limitations that the creators must follow.

Google updates its adult content policy for ads

 

How ads have evolved over the years

Advertisement is the core aspect for any business and a major strategy to market a product or a service. The early days included advertisement being done on newspaper but we are long past that era. There are a very few people who even read newspaper let alone see an ad on it. Ads have evolved quite drastically over the years and with the digital era we are in, it is more effective than ever.

How ads have evolved over the years #infographic

Chrome’s extension shows detailed ad-tracking data

Google heavily relies on advertisements and also has an advertisement program called AdSense. Marketers consider Google’s AdSense is one of the best ways to market and websites see this as an ample way to earn money.

Google Chrome is also known for its wide variety of extensions, and their recent extension called “Ads Transparency Spotlight” shows the number of ads loading on the page at the time. This is Google’s approach to giving you insights into how advertisers are targeting you. It also shows the number of advertisers and ad tech companies present and the data such as demographics, remarketing, interests, location, and all other data used to serve the ads.

Chrome’s extension shows detailed ad-tracking data

Everything you need to know about Google AdSense

Google ads are a vital source of income for a website to thrive. It markets the products on different websites that use Google AdSense. Website publishers use this to keep earn money from their online content. Google AdSense has gained a lot of popularity in the previous decade because it is an easy money earning way for website publishers.

Google AdSense is an advertising program from Google that your website can be a part of. It is a CPC (Cost Per Click) program which means that the advertiser pays the publisher when the ad is clicked. The amount that you receive from Google ads, you get 68% of that amount while Google takes 32% of the cut as a fee for its services.

Everything you need to know about Google AdSense #infographic

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